Are olives an aphrodisiac? My research suggests they are not, but for Andrea Pupek and Fabio Cimicchi, they most certainly were. Andrea’s Global MBA thesis project, a comprehensive marketing plan for Fabio’s family olive oil business, resulted in love, marriage and now a vibrant olive oil export business, Caselle Italian Imports.
Andrea’s mother knew early on that Andrea would travel the globe when at 13 she became a student ambassador of People to People. Her parents provided her with roots and wings. Her roots were firmly planted in Western Massachusetts, and her wings took her to Italy.
Family’s pierogi ‘factory’
Andrea recalls the strong ties her family had to her paternal grandmother, her babci. Her favorite memory with her babci is what she calls “the Pupek family pierogi factory.” As with many family recipes, none were ever written for the pierogis. Andrea had the foresight when her babci started forgetting things at 92 years old to document and photograph the pierogi factory. A legitimate recipe now exists, and an indelible memory was forged between Andrea, her sister and their babci.
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Family values were the centerpiece of Andrea’s upbringing. Even after her parents divorced they continued to celebrate the holidays together. This exceptional situation of support, love and respect was one Andrea would find among the olive groves in Orvieto, Italy.
Andrea’s thesis work took her to Italy — to the Cimicchi family — to develop a business and marketing plan for the export of their olive oil. She never imagined that one of the Cimicchis would become her husband or that she would call Orvieto home.
The transition she says was easy.
Fabio’s family’s values echoed hers. His family is emotionally and physically close, resembling what one might imagine a prototypical, multi-generational Italian family to be. Sunday lunches are a ritual. It anchors the family solidly in their generational traditions of meals that are simple, but long and delightful. There are multiple courses that include some form of roasted chicken, potatoes and, of course, a homemade pasta dish.
Marriage of family traditions
At the holidays, Andrea integrated her family’s Christmas cookie-making traditions into the Cimicchis’ traditions. When Andrea and Fabio traveled to the United States for the holidays, she made sure to include one of the Cimicchi family’s Christmas Eve favorites – chocolate spaghetti – in her family’s festivities. Imagine spaghetti with olive oil, chocolate, walnuts and sugar paste. Now that’s a decadent tradition worth importing.
The love affair has produced much more than the fusion of family values and food traditions. It has also resulted in the creation of Caselle Italian Imports. The Cimicchi family owns more than 195 acres of land, planted with more than 2,000 olive trees.
Le Caselle is located the between Orvieto and Castel Viscardo in the Umbria region, which is known for its olive oil and is frequently referred to as the green heart of Italy.
The Cimicchi family’s ties to Le Caselle date as far back as the 1700s when the family came to care for the land under Knight Guiscardo, who was himself hired to protect the land for the church. The land changed hands a few times among a small group of families, but Fabio’s great-grandfather Alessandro ended up owning the majority of the original Castel Viscardo estate. In 1984, Fabio’s parents purchased the rest of the family land that makes up the original Le Caselle estate from Uncle Guiseppe Cimicchi, with the goal to produce wine and olive oil.
Family’s olive oils
The Cimicchis produce two types of olive oil for sale: Madonna Antonia, which is made from 100% moraiolo olives, and Olio delle Caselle, their signature Umbrian blend. The blend is a closely held, secret family recipe perfected over several generations, using just the right proportions of moraiolo, leccino, frantoio and rajo olives. Olio delle Caselle has a golden color with a tinge of green.
When tasting the olive oil, Fabio told me to slurp the olive oil along with some air. Adding the air emulsifies the oil and allows it to spread across your entire mouth for a full taste bud experience. The taste was smooth and fresh, with a little spicy aftertaste. Delicious. It is perfect on young greens and tomatoes, in salad dressings and soups, and as a dip for crusty Italian bread.
With the matrimony of Andrea and Fabio, and the loving support of close family friends, Caselle Italian Imports was born. Andrea put her masters thesis to work, sharing the amazing fruits of the Cimicchis’ labors with the wider world. Caselle Italian Imports also offers other Italian specialty products, such as traditional balsamic vinegar from Modena.
Main photo: Recently harvested olives from the Cimicchi family’s Le Caselle estate in Italy. Credit: Andrea Pupek