Daniel Nguyen is not your average farmer, and VEGGI Farmers’ Cooperative in eastern New Orleans is not your average farm. At a time when urban agriculture seems stuck between taking flight as a scalable and real solution to urban food supply and being written off as another harebrained and all-too-precious scheme of flannel-clad hipsters, an inspiring story of scrappy success couldn’t be more welcome.
VEGGI Farmers’ Cooperative’s current agricultural operation, previously known as Viet Village Urban Farm, is sandwiched between an old playing field, rows of tidy brick ranch-style homes and a ditch filled with debris leftover from Hurricane Katrina’s 2005 ambush on the neighborhood. In mid-March, its 3 acres accented with neat stripes of green — early signs of newly planted crops ready and waiting to take off in New Orleans’ early summer — seemed misplaced, or perhaps like peace offerings to some unruly god.
Nguyen, too, seems anomalous in the neighborhood. A tireless worker in the fields, he’s also a provocative thinker helping drive the farm’s cooperative organizing and marketing strategies as well as its agricultural inventiveness.
Young, toned, tanned and with a mane of dark hair that stretches most of the way down his back, Nguyen recently greeted a group of students and me to the farm. Clearly unaccustomed to speaking in front of crowds, he spoke quietly and waited to be prompted with questions, zigzagging and veering as he recounted the story of the farm.
“NOLA East is home to nearly 60% of the metro area’s population,” Nguyen explained, glancing down at his rubber boots. “But we’ve got only one supermarket.”
I let this sink in for a minute. After years of working with food-security measures, I couldn’t recall another area so underserved by retail food outlets.
As a result, VEGGI Farmers’ Cooperative operates with an eye toward production and efficiency. And they’ve gotten there remarkably quickly.
Urban farm a bright spot in struggling community
When the farm took hold, the community had been looking for innovative strategies to bolster economic resilience. At the time, things were looking bleak, even for a community that had been living on the fringes for years. Katrina struck in 2005, and when British Petroleum’s rig started leaking into the Gulf in 2010, the community’s strongest resource — both in terms of food and income — became off limits almost overnight.
More from Zester Daily:
“Before the spill, 1 in 3 people in the community were involved in the fishing industry,” Nguyen explained. The pressure was on. The cooperative needed a poverty-alleviation strategy, ideally one that would supply calories as well, and they needed it fast.
“We began in 2011 with funding from [the charity] Oxfam,” Nguyen continued. “And in 2011, we officially formed a co-op.” Meaning each of the farmer-members working the land — who range in age from their mid-20s to their late 70s, and half of whom are women — has partial ownership in the business. Nguyen, whose parents are Vietnamese immigrants who settled in San Diego, arrived in New Orleans after Katrina with verve, a green thumb honed in childhood and a head full of ideals inspired by union-organizing.
He worked as a bus boy in some of the city’s finest restaurants for a stretch, interested in the world of food, but itching to do something with a long-term impact. He began working to organize Vietnamese fishermen, and as he grew close to members of the community, he saw that many gardened at home. Some were even selling off surplus to neighbors. His first thought was to create a cooperative of backyard gardeners, but he quickly realized production would be too disparate to make marketing efficient. So the community began the search for land.
Today, VEGGI Farmers’ Cooperative is growing on the kind of acreage rarely seen in urban America. For what’s known as a “dollar lease,” the group has secured long-term use of the land for a minuscule fee, just enough so the land isn’t officially “gifted” to them in the eyes of the law. The plot we visited is 3 acres, plus another 1 to 2 acres in brambly wetlands, where the group has plans to raise ducks, expand its composting operations and experiment with aquaponics. Another 7 acres are in the works.
The farm doesn’t come without challenges. Space is a limiting factor, and even with sophisticated techniques like closed-system aquaponics, companion planting and heavy mulching, VEGGI Farmers’ Cooperative is, like any outdoor food operation, subject to weather, ever wary of another dramatic climatic (or man-made) event. Even more complex are the neighborhood politics: Many are wary of cooperatives, Nguyen explained, because of the economic devastation communism wrought in Vietnam.
Still, the farm has garnered a lot of attention. Today, there’s a wait list that includes African-Americans, Latinos and young adults. A youth training program is in the pipes, as are expansions into farmers markets, local gas stations and quick marts, a strategic way to intercept the stream of junk food locals consume based almost entirely on convenience.
For now, the farm regularly sells out of traditionally Vietnamese crops and more common vegetables. Nguyen’s connections in the restaurant industry have proved invaluable. Relationships between chefs and farmers can be tough to navigate, but cooperative members show up at approximately 15 restaurants several times a week with a van full of produce, making it easy for chefs to pick and choose what they want. Close to 70% of the farm’s produce goes to restaurants; a small percentage is sold at the local Vietnamese Saturday morning market, while the other 20% goes to member-owners.
When pressed about measures of success, Nguyen said a survey showed some members have used the farm to increase their income more than 100% since before the BP spill. Nguyen said the goal is to hold steady or increase that statistic for all member-owners.
But Nguyen, like most farmers, is still scraping by on what he makes from the farm. Still, he shows up every day, doggedly committed. “I have no social life,” he laughed. “But most days I get to drink a beer with these guys,” he said, gesturing to a slender older man bent over a newly tilled row, leveling out the soil with a piece of worn plank.
Top photo: VEGGI Farmers’ Cooperative founder Daniel Nguyen in fields at the farm. Credit: Sara Franklin