Articles in Business
A stroll down the yogurt aisle of any grocery store will tell you that probiotics are good for the human digestive system and can promote a healthy gut. But did you know that they can also help make better wine? In Spain’s remote Priorat region, 80 miles southwest of Barcelona, a winery called Morlanda is using probiotics to grow stronger, healthier grape vines.
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While Priorat’s gnarly old vines produce some of Spain’s most revered wines — intense and powerful reds made from Garnacha (Grenache) and Cariñena (Carignane) grapes — that wasn’t always the case. The area’s vineyards suffered years of neglect during the reign of Fascist dictator Francisco Franco, until after his death in 1975. Priorat was nearly forgotten as a wine region until the late 1980s, when a visionary band of vintners dedicated themselves to revitalizing it.
The region has made a remarkable turnaround in the last 15 years, but even so, Priorat’s mountainous terrain presents significant challenges to both grape vines and vineyard workers.
“The tortuous geography of this area means that the vineyards have to be cultivated on slopes so steep that it is necessary, in some cases, to build terraces,” said Judit Llop, Morlanda’s winemaker and vineyard manager since 2003. “Some of these terraces are so narrow that two rows of vines barely fit and mechanical access is impossible.”
What’s more, due to the rocky soil and hot, dry climate, “The vines are weak and consequently result in rather poor harvests, with very low grape yields,” she added.
Years of chemical treatments have further weakened the soil, leading Llop to seek out new ways to bring it back to life. “Our vineyard philosophy starts with the health of the soil, and for this reason we started to investigate how we could regenerate it,” she said. “We wanted to increase soil biodiversity and encourage microbial activity.”
In 2013, with the resources of Morlanda’s parent company, the Freixenet Group, behind her, Llop began a probiotics trial with the Universitat Rovira i Virgili in nearby Tarragona, designed to improve the soil and boost the plants’ immune systems. Sprayed onto the vineyard floor and plants, the probiotics make it easier for the vines to assimilate micronutrients.
The process is done in four stages.
“Treatment of the soil in the fall is very important and is known as ‘vaccination,'” she said. “The positive microorganisms, resistant to low temperatures, will mineralize the organic waste — leaves, dry grass and branches — and prepare the soil with the micro and macro elements necessary for plant vegetation.”
Probiotics are applied again before flowering, this time to the plants themselves. “This period is the hardest in their development,” Llop said. “Vines make a huge effort to vegetate while they are maximizing exposure to attacks by diseases. Therefore, during this time, positive microflora is given to the plant for protection and to prevent the development of parasitic and harmful microflora.”
The third treatment happens after bloom, when grape clusters are formed, and the fourth is done during the grapes’ ripening phase.
While the process isn’t cheap, as a huge amount of expensive probiotics must be applied during the first three years of treatment, Llop said the results thus far have been impressive. “After applying probiotics, the vineyard root systems have developed much better,” she explained. “The grapes produce significantly greater amounts of fiber, and that allows more intensive utilization of nutrients. Strengthening the natural immunity of the vines, they become more resistant to low temperatures, pathogens and various kinds of pests.”
Llop said she’s definitely noticed a difference in the vineyards that have not been treated. “They need more soil additions, such as sulfur and copper, in the ones where we are not using probiotics.”
Along with producing traditional wines, such as the Vi de Guarda Morlanda — a powerfully beautiful blend of Garnacha and Cariñena — Llop is experimenting with a natural wine made from probiotic Garnacha grapes and fermented in clay amphorae.
If Llop’s vineyard trials prove successful in the long term, and the use of probiotics is adopted by other wineries in the region, Priorat’s already-acclaimed wines stand to reach even greater heights in the years to come.
Main photo: Morlanda winemaker and vineyard manager Judit Llop is using probiotics to strengthen the winery’s vines. Credit: Copyright 2016 Vinas del Monstant
I eased my shopping cart along the meat counter in a national chain grocery store to buy a whole chicken. Roast poultry for dinner seemed like a simple enough proposition. But like so many of us making food-purchasing decisions these days, I was stopped in my tracks by the range of choices.
Should I buy free-range or pasture-raised? Is organic better? Or is the best choice a brand like Foster Farms’ Simply Raised (whatever that means, exactly)?
Confused by all of the labels and marketing claims, I gave up. My family ate a meatless stir-fry for dinner that night.
Later, I learned about a new online resource called Buyingpoultry.com designed to help consumers navigate the supermarket. Could the site guide conscious consumers like me to more sustainable chicken?
Chicken production in a nutshell
Anyone hoping to buy a chicken that truly free-ranged on pastoral farmlands at a grocery store is generally out of luck.
The fact is that 99 percent of all chickens raised for meat (called broilers) in the U.S. come from factory farms. Through consolidation and high-tech breeding practices, the poultry industry has made chicken the most efficient and cheapest animal protein available.
Since 2010, broiler production has increased by more than 10 percent, according to statistics from the USDA. This graph looks surprisingly like the steep climb section on a Stairmaster program. Chicken production, which reached almost 9 billion birds in 2015, is still on the rise. Meanwhile, nationwide demand for barbecued-chicken pizza, chicken Caesar salad and General Tso’s chicken keeps in step.
Trouble is, while making chicken America’s favorite meat, the industrialized production system has incurred an untold debt to human health, the environment and the conditions of its own workers, not to forget the chickens themselves.
Consumers demand healthier chicken
Amid a stream of salmonella-superbug outbreaks and public-health concerns over the routine use of human antibiotics, the USDA announced its plan for stricter regulations and testing in 2015. Two of the largest chicken producers, Tyson and Purdue, pledged to stop using human antibiotics to prevent disease in hatcheries and as growth promoters during maturation. Major food corporations, including McDonald’s, Walmart and Subway, then vowed to shift toward purchasing chicken produced without human antibiotics.
Still, such improvements in the poultry market do not guarantee better animal welfare. According to whistleblower reports about the chicken industry and data from the ASPCA, cage-free chickens are still crammed into windowless barns for their short, dung-filled lives. These Cornish Cross birds, the main hybrid strain for the industry, grow three times as big in two-thirds the time as heritage breeds. Such fast fattening causes bone disorders, cardiovascular issues and other health issues over their roughly 45 days of life.
A sustainable buying guide
After returning from my shopping fail, I Googled Buyingpoultry.com. Created by the Portland, Oregon-based nonprofit Farm Forward, it is the country’s largest online database of poultry brands, products and retailers (including eggs and turkeys).
In the search field I typed in “Open Nature” and then “Foster Farms,” two of the brands I’d considered. “Avoid,” read the bold red graphic on my screen, and below that, “Birds likely suffer from the lowest levels of animal welfare.” The fine print detailed how both brands received an F grade because they did not have any regulated animal-welfare claims or third-party certifications.
“Buyingpoultry.com lets you go to the store with experts,” said Andrew deCoriolis, the website’s architect, when I reached him by phone.
Helpfully, the search results page offered links to the highest-welfare poultry products available as well as to a glossary of labels that clearly illustrates just how obfuscating and, in some cases, downright misleading the claims “free-range,” “pasture-raised” and “humanely raised” actually are.
“Like Seafood Watch, Buyingpoultry.com can be a standard of sustainability and create more transparency,” deCoriolis said.
Buying better poultry
One of the most upsetting experiences for the site’s 5,000 to 10,000 monthly users, according to deCoriolis, is discovering how USDA-certified organic products rank. Browsing Buyingpoultry.com, they’re shocked to see organic products with a D grade. DeCoriolis explained, “Organic is better but not necessarily for the animals.” For one thing, the USDA’s definition of “outdoor access” is ill-defined and does not stipulate indoor enrichments, including perches, or space for natural behaviors such as dust bathing.
At a different grocery store on another day, I opened Buyingpoultry.com on my phone’s browser to check on a regional brand, Draper Valley, for sale. All products in this brand rated “Better Choices,” and the organic line earned a C+. Since this was the best I could get in my area without visiting a small-scale farm, I nabbed this passing-grade chicken for our supper.
So what does it take to rate as a “Best Choices” chicken? According to Buyingpoultry.com’s criteria, these are heritage-breed chickens raised by producers abiding by the highest standards of animal welfare, with their claims certified by third-party groups such as Animal Welfare Approved.
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There’s only a limited supply from retailers in certain markets, including Natural Grocers in Denver, Bi-Rite Market in San Francisco and some Whole Foods stores — but none at all at Trader Joe’s or other national chains.
Persistent consumer advocacy is putting pressure on the poultry industry, however. “The big companies are paying attention,” said deCoriolis. In March 2016, Whole Foods committed to stop selling fast-growing breeds by 2024. Starbucks and Nestlé soon followed, joining the animal-welfare initiative toward slower-growing chicken breeds raised in conditions where they can behave and interact like, well, actual all-natural chickens.
Main photo: Buying chicken can be more complicated than roasting it. Credit: Copyright 2016 iStock
Between revelations by Italian police in December linking organized crime to 7,000 tons of counterfeit olive oil, and an estimated four-fold increase in adulterated extra virgin following the dismal 2014 olive harvest, there is no denying that fraud remains rampant. With 72 percent worldwide sales of olive oil at stake and all eyes on industry practices, Italy is fighting back.
EU and Italian government and trade organizations, including members of parliament, the Italian Trade Agency, UNAPROL (a consortium of Italian olive oil producers), and even an emissary of the Vatican, met last month to both address the problem of olive oil fraud and to outline their plans for a comeback.
“We must recuperate our damaged reputation,” said Colomba Mongiello, an Italian senator and president of the Counterfeiting Commission. She was responding to a survey conducted at Expo Milan 2015 in October, showing that 99 percent of foreign visitors involved believed that Italian olive oil was adulterated and that the consumer was being cheated. “Our objective is to reach the U.S. market and make them understand the difference between what looks Italian and what is Italian,” she said.
The conference, billed “Extract,” is part of a larger Italian effort to promote the country’s food and wine in the U.S., where imitation products labeled with Italian names, or colors of the Italian flag, are often mistaken for genuine imports. The strategy is two-pronged: legislating tougher penalties for fraud by going after Italian producers who don’t follow regulations, and launching the largest marketing effort ever made to inform American consumers how to taste and use extra virgin olive oil.
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“We have to do the same thing we do with wine to get people to understand olive oil,” said culture guru Franco Maria Ricci, who spoke. “Four-year old children in France are taught that wine is an angel. Italy is an olive oil culture and [its] significance needs to be transmitted in the same way …. If we don’t understand its qualities and terroir, we won’t understand its value.”
Crime has always been associated with olive oil, a substance so precious and prized in Mediterranean culture that its production and trade has invariably had a dark side. Merchants have been known to cut extra virgin with cheap oil to increase their profits since ancient times, and farmers had to fear brigands waiting in ambush as they transported oil to market.
Today there is a different kind of criminal on the olive oil trail. It is the unscrupulous producer who intentionally mislabels oils to mislead consumers into thinking they are buying genuine Italian virgin olive oil when they are not. Such murky practices have both hurt ethical producers and confused consumers. As journalist and Zester Daily contributor Nancy Harmon Jenkins, author of “Virgin Territory: Exploring the World of Olive Oil,” told me recently, “The problem … is that there are two kinds of olive oil in the world: commodity oil and excellent oil, which is usually estate-bottled and always very carefully produced …. [but] we keep trying to judge excellent oil as a commodity and vice versa.”
World’s best olive oil
If Italy, which arguably produces the best olive oil in the world, has been a hotbed of fraud, it is also at the forefront of combating crime in the business. Where else are police trained to sniff out fakes at every stage of the supply chain? And who, but the Italians, have a system–IGP (Protected Geographical Indication) and the more stringent DOP (Protected Denomination of Origin)—that regulates the way it is made and that can lead us to the very trees it came from, and practically, the humans who crafted it?
From the terraced slopes and soft valleys of Italy’s central regions and the microclimates of Veneto and Liguria, to the expansive southern plateaus and sun-drenched islands, come some of the most sublime olives oils, produced by artisans who have the passion for making it in their bloodlines. Like the country’s new breed of winemakers who focus on quality over quantity, they are making delicious oils with the flavor peculiarities of their particular landscape. Utilizing the benefits of modern technology for cultivation while practicing sustainable growing and traditional picking methods, they are no doubt making better oil than their ancestors did.
How to buy good olive oil
That said, not all well-made olive oil carries the DOP seal. If we were to limit ourselves to those alone, we would miss out on many fine extra-virgins. As with “USDA Organic,” the rigorous and costly bureaucratic process discourages many a small ethical producer from applying.
Assuming you are not an expert, the best approach to finding good olive oil is not unlike that for choosing good wine: Find a knowledgeable retailer to guide you. If such a place doesn’t exist in your neighborhood, you can order online from vendors whose buyers are experts. Each of these retailers carries a selection of fresh olive oil that is ethically produced from the current harvest:
Gustiamo in New York City, New York (www.gustiamo.com)
Market Hall Foods in Oakland, California (www.markethallfoods.com)
Zingerman’s in Ann Arbor, Michigan (www.zingermans.com)
Main photo: In Italy, there’s a move to protect olive oil. Credit: Copyright 2016 Julia della Croce/Forktales
Would you like to reduce agricultural waste, save water, support innovation, lower your grocery bill and eat farm-fresh produce all at the same time? Imperfect Produce in San Francisco’s East Bay has you covered.
In “Wasted,” a report for the Natural Resources Defense Council, scientist Dana Gunder estimated that 40% of all the food produced in the United States is lost due to inefficiencies in the supply chain. Her analysis showed that, in the case of fresh produce, these losses occur before it even hits retail stores, the greatest percentage happening in the field and post-harvest in the packing sheds — primarily as a means of meeting customers’ “expectation of cosmetic perfection.”
Three committed food-waste experts — Ben Chesler, Ben Simon and Ron Clark — founded Imperfect Produce to reduce this waste by developing a supply and distribution network that brings physically “flawed” yet edible, in-season fruits and vegetables culled from packing plants directly to customers’ homes via a weekly delivery service. As the slideshow explains, it’s a perfect solution.
Main photo: Roopam Lunia, director of marketing at the company Imperfect Produce in San Francisco‘s East Bay, shows off an eggplant culled in the packing sheds. Promoters have struggled with descriptors such as “ugly,” “misshapen” or “funny-looking” — but how about “practically perfect”? Credit: Copyright 2015 Seth Joel
Farmers markets are everywhere. Thanks to a rapid expansion in recent years, there are more than 8,000 farmers markets in the U.S., making it possible for almost everyone to buy fresh food directly from farmers. But with so many stalls and so many different foods, farmers markets can feel overwhelming. How do you find the best produce? Who’s who? And what’s what?
Follow our slideshow to learn the tricks to getting the most out of shopping at your local farmers market. In no time, you will be addicted to the super fresh fruits and vegetables and the seemingly endless variety. Shopping for produce and the other delicacies you can find at a farmers market will become a joy instead of a chore.
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Main photo: A true farmers market features local producers, not wholesalers, so the produce you see is all in season. Credit: Copyright 2015 Zester Media
Malt is a fairly mysterious ingredient, but craft beer is about to change that.
Like milling helps turn wheat into bread, malting helps turn barley and other grains into beer. Malting is the process of germinating (sprouting) and then kilning grains, which allows access to the starches and enzymes necessary for fermentation.
The importance of malt
Malt’s job is not strictly functional, though. Different types of malt contribute flavors and other elements to the final product. Malt is to beer what stock is to soup, as brewer John Mallett writes in his book, “Malt: A Practical Guide from Field to Brewhouse.”
“As craft beer has exploded in popularity, hops have often been seen as the sexy ingredient in beer,” he says. Mallett is the director of Bell’s Brewery in Michigan. “On first glance, malt seems kind of dull, but it actually contributes the key attributes that largely define beer, including color, flavor, foam, body and, eventually through fermentation, alcohol.”
Craft malthouses opening
At one time, malting was a domestic chore, same as baking bread. Prohibition and changes in farming helped consolidate the industry and put the production largely out of sight. Now, in response to curiosity about this ingredient, craft malthouses are opening across the nation. New York State has more than its fair share.
This is because New York created a friendly environment for micro and nano brewing with the Farm Brewery Law. This licensing, which went into effect at the beginning of 2013, requires that breweries use a percentage of state-grown products. A revival of hops production was already underway, and the law nudged along the boom in malt. Nine malthouses are in operation across the state, and more are in the works.
Brewing at the local level
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“It’s been exciting learning a whole new skill, one that’s been pretty much forgotten,” says Bob Johnson, who runs Niagara Malt. A professor of plant ecology and biochemistry at Medaille, a small liberal arts college in Buffalo, Johnson also grows hops, and farms and malts barley. “Malting is relegated to big commodity houses, and it’s nice bringing this whole process … to the local level.”
Buffalo had several malthouses, he notes, and three of its mayors were maltsters. Johnson says regional products lend distinctive flavors to beer.
“Plants really have an intimate contact with the soil,” Johnson says. “I’m at the base of the escarpment and all my soils are very limey; sitting at the base of a limestone cliff — my soils are very sweet as they say. That gives a flavor. The microorganisms in soil strongly influence the health and metabolism of plants.”
His adventures in making ingredients began with a taste for fuller flavored beers. “I realized the chemicals I was enjoying so much were from hops,” he says. Intrigued, he started to look into hop farming. Three years ago he planted 1,200 plants but lost half of them to drought. Hearing rumblings of the Farm Brewery Law, he realized there was going to be a programmed demand for hops and malt. This gave him the courage to replant and buy some equipment. His hop yard covers 1 1/2 acres and has 1,400 plants.
Johnson malts in the original malting system designed by pioneering Western Massachusetts maltsters Valley Malt. This system malts 1 ton of grain at a time, carrying out all the procedures, from steeping through germination (sprouting) and kilning in a single tank.
As he explores malting, Johnson also benefits by being a member of The Craft Maltsters Guild, which was formed last year to help shape the burgeoning industry by setting standards for production, performance and sourcing, and building a network for sharing information.
Given the rise of the craft beer market, the potential for growth in small-scale malting is tremendous, and New York has created an economic architecture to help develop that potential.
Private/public partnerships are helping to build momentum. Cornell University is researching what varieties of malting barleys are suited to the climate. Greenmarket Regional Grains Project is pairing farmers, maltsters and brewers for collaborations and otherwise working to raise awareness of the local agricultural products. Entrepreneurs are seizing the opportunities in beer. New York has 210 craft breweries, and 78 of those are farm breweries.
“Farm brewers have to use 20 percent New York ingredients,” says Paul Leone, director of the New York State Brewers Association. (The rate will change as the region’s capacity to produce local products increases.) “The market is there automatically for that group, but beyond the license every brewery in the state would use local ingredients.”
A steep learning curve
For now, use is limited by quality and price. Farming malting barley in a region that hasn’t done so for almost a century is a steep learning curve. Commodity malts cost significantly less than craft malts, and beer is thirsty for grains. Even if there were no difference in price, New York could not supply all its breweries. The largest of the new craft-malting facilities in the state only produce three tons a week. A ton of malt can only make about 13 to 15 barrels of beer, or about 26 to 30 kegs.
“What’s unique about New York State and craft beer is that at one point we owned the hop industry. It’s a natural progression to own it again, or a share of it,” Leone says. “Beer does have a certain terroir. The barley that’s grown here and the way that its malted here is going to be a little different than when it’s from out West, same as the hops. Brewers have an ability to engineer their own flavor profile that’s uniquely New York.”
Main photo: A farmer holds a handful of germinating barley. Credit: Copyright John Mallett
Let’s say you bought some Cabernet Sauvignon vines from a local nursery to plant a vineyard. You decided on Cabernet because you determined that this particular grape variety would be best for your location because of its soil type, sun exposure and climate. But then a worrisome thought enters your head: What if the vines aren’t Cabernet Sauvignon after all, but some other less-suited variety? What if the nursery somehow got them mixed up with Sauvignon Blanc vines? That would be a mighty costly mistake.
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You could pray, sweat and grind your teeth until the first grape clusters appear, and then wait some more until they change color and mature enough for you to figure out the vines’ true identity. Or, you could call an ampelographer.
Ampelography is a type of grapevine botany that uses the physical traits of grape leaves to identify varieties. Grape leaves vary quite a bit between varieties, so a skilled ampelographer can easily distinguish Cabernet Sauvignon from Cabernet Franc.
In the world of ampelography, it would be hard to find a more renowned practitioner than Virginia-based vineyard consultant Lucie Morton, who travels around the country lending her expertise to grape growers and vintners.
Among Morton’s clients is one of California’s best Sauvignon Blanc producers, St. Supéry Estate Vineyards & Winery, which flew her out to the Napa Valley earlier this month to teach an ampelography class. I was lucky enough to participate in the workshop, and learn some tips from a master.
Before taking us into the vineyard, Morton explained the background and basics of vine identification. Lesson number one: “Looking at clusters is cheating.”
In the early days of the California wine industry, American vintners often brought back vine cuttings from Europe to plant in their vineyards. Sometimes, the varieties were not identified correctly, or were known in their native country by a different name than the one used by the rest of the world.
In the 1970s Morton began to discover that some vines planted in American vineyards were misidentified. For example, she said, in the Finger Lakes region of New York people used to say that the Chardonnay grown there tasted “Germanic,” due to the area’s cold climate. The real reason was because their “Chardonnay” was actually Riesling.
Up until the early 80s, nearly all of the “Pinot Blanc” planted in California was not Pinot Blanc but a French variety called Melon de Bourgogne. An ampelographer — Morton’s teacher, Pierre Galet — set the record straight. “It does not make you popular, pointing out other people’s mistakes,” Morton told the class.
Even so, her skills are in demand, even in the modern world of high-tech viticulture. Although DNA testing can identify varieties, Morton pointed out, it can’t distinguish between clones. Ampelography can. “There’s still practical value in this skill,” she said.
Anatomy of a grape leaf
According to Morton, the main characteristics that distinguish grape leaves include:
Lobes: If you imagine the leaf as a hand, the lobes would be the individual fingers that extend outward. Some leaves have prominent lobes, other leaves are shield-shaped and have none.
Petiolar sinus: This is the empty space surrounding the stem of the leaf. Some sinuses are wide open, others are very narrow.
Teeth: These are the serrations on the outside edge of the leaf. Some are jagged and sharp, others are rounded.
It’s also important to look at the color and texture of the leaves.
In the vineyard
Providing each of us with a list of defining characteristics for several different grape varieties, Morton sent us out into St. Supery’s Dollarhide vineyard and challenged us to bring her back a leaf from each variety. If we got it wrong, we went back to try again.
Identifying the vines was more difficult than I expected. In a given vineyard row, not all of the leaves are identical, even among the same variety. Just when I would think I had a match, I’d notice that one of the distinguishing elements wasn’t quite right: The teeth were rounded instead of triangular or the surface was smooth instead of leathery. Each time I was sent back for another leaf, I came to respect Morton’s skill a little more.
Following are the characteristics of five of California’s most popular grape varieties:
Morton calls this leaf the “monkey face” or the “mask,” because when held with its tip facing up, it looks like it has eye and mouth holes. It has five lobes, rounded teeth and an open (or naked) petiolar sinus.
This is a shield-shaped leaf, with shallow, sawblade-like teeth and an open petiolar sinus. The vine’s young shoots will have red nodes that are distinctive to Chardonnay.
This leaf is longer than it is wide, with five prominent lobes, an open petiolar sinus and deep triangular teeth. It’s yellowish in color, with a waffled, leathery texture.
This five-lobed leaf is green in color, with a wavy texture. It has a narrow, almost-closed petiolar sinus, a round shape and rounded teeth. The lobes have three prominent troughs that resemble spouts from a fountain.
This leaf is a heart-shaped shield, with a relatively narrow petiolar sinus and shallow pointy teeth. It has a puffy, quilted look and a thick, leathery texture.
Main photo: In a sea of vines, ampelography can help growers tell which grape varieties are which. Credit: Tina Caputo
“There’s no hiding the fact that there are two populations, the haves and the have-nots,” said Sanjay Rawal, talking about his provocative documentary “Food Chains.”
Rawal’s film sheds light on those who eat food and those who produce it, and the disparity between what laborers contribute and their often meager living conditions. The documentary has earned rave reviews for its illuminating take on the food industry. Matt Pais of the Chicago news site RedEye called it “an educational and upsetting 81 minutes.” Film Journal International recommended it for “every American who unquestioningly lifts fork to mouth for their three squares a day.”
Rawal is unique in the insight he brings to his subject. For a decade, he ran a tomato genetics company with his father and sold seeds to Florida growers. It’s from this background — his family’s tomatoes are sold at Trader Joe’s and Whole Foods Market — that Rawal draws his story of food, migration and inequality.
Spotlight on farm laborers
“Food Chains” begins in southern Florida, where local tomato pickers formed a human rights organization in 1993. They named their group the Coalition of Immokalee Workers after the town where they live. Like many farm laborers, the workers were paid by the number of pounds they picked, and Rawal gives a front-row seat to their plea for better working conditions and livable wages. According to a 2008 report by the U.S. Department of Agriculture, workers who were paid by the piece were twice as likely to live below the poverty line as their salaried counterparts.
Although “Food Chains” is grounded in the CIW’s fight against mega-grocer Publix, Rawal packs in stunning footage of farm fields across the country, juxtaposing it with the hardship many laborers endure. In one guilt-checking scene, Rawal takes his cameras to America’s wine capital, Northern California’s posh Napa Valley. Away from images of quaint vineyards and luxurious resorts, he presents farmworkers struggling to put a roof over their heads. The shortage of affordable housing, Rawal said, forces some to cram up to 20 people in a small house.
DeVon Nolen, manager of the West Broadway Farmers Market in Minneapolis, took her children to a “Food Chains” screening at the Film Society of Minneapolis/St. Paul, which has a history of promoting cross-cultural filmmaking. Nolen works on an urban agriculture initiative called the Homegrown Minneapolis Food Council. “It struck me how disconnected we are from our food source,” she said post-screening. “The only way you can really solve this is to have a local sustainable food system.”
Although today’s consumers appear more concerned than ever with locally produced, pesticide-free and humanely raised foods, Rawal said there’s one question that doesn’t get asked enough: “Who produces my food?”
The group Bread for the World Institute has one answer. It reports that seven out of 10 U.S. farmworkers are foreign born, and roughly half don’t have documents.
Migrant workers around the world
It’s not uncommon for a country’s food production to be supplied by migrant workers. Southern European countries draw millions of farm laborers from North Africa and Eastern Europe. What’s different in the United States is that whereas Spain, Italy, Portugal and Greece have carried out a combined 15 or more legalization programs since 1985, the U.S. has yet to grant legal protection for many of its most valuable yet underappreciated workers. A recent poll by the Southern Poverty Law Center found that 90 percent of female farmworkers in California cited sexual harassment as a major problem. Rawal noted that few challenge their unfair conditions for fear of getting deported.
Such is the food workers’ paradox. The food system depends on them, but they’re beleaguered by being foreign born. “Our immigration policy is to keep our labor costs low,” said lawyer Michele Garnett McKenzie, advocacy director at the Advocates for Human Rights in Minneapolis.
In 2011, the CIW launched its Fair Food Program, a plan to double worker wages by instituting penny-per-pound increases on produce. This would cost the average family of four an additional 44 cents a year. Taco Bell, Burger King, McDonald’s, Trader Joe’s and Walmart all signed the contract (Publix has yet to join).
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The little guys are chiming in too. Lisa Kivirist boasts that her bed and breakfast, Inn Serendipity in Browntown, Wisconsin, is “carbon negative,” meaning more carbon dioxide is sequestered than emitted. She is a big fan of the Fair Food Program described in “Food Chains.” “It brings authentic transparency and needed justice to our food system.”
Kivirist and her husband, John Ivanko, grow most of the food they serve to guests in their garden. Anything not produced on their property is bought from small-scale local producers or fair trade sources, which designate funds to social, economic and environmental development projects with an emphasis on fair worker wages. In order to be considered fair trade, a company must register with a certifying organization like Fair Trade USA or Fairtrade International.
The challenge for those like McKenzie, Nolen and Kivirist is to bring others into the movement. For his part, Rawal urged support of companies that signed on to the Fair Food Program. He also tries to buy local and fair trade foods, and avoids grocery stores whenever possible.
Despite being a farm kid, Rawal never realized until doing his film how much sacrifice goes into his food. “I’m more grateful for my food,” he said. “That’s the first step, as wishy-washy as it seems.”
The documentary “Food Chains,” which premiered in November 2014, is now available on iTunes and Netflix.
Main photo: Farmworkers weed spinach by hand in San Luis Obispo, California. Credit: iStock/NNehring
Ben Bartenstein reported this story for Round Earth Media out of St. Paul, Minnesota. He is active in the Asian American Journalists Association and is now reporting out of Rabat, Morocco.