Articles in Business
Farmers markets are everywhere. Thanks to a rapid expansion in recent years, there are more than 8,000 farmers markets in the U.S., making it possible for almost everyone to buy fresh food directly from farmers. But with so many stalls and so many different foods, farmers markets can feel overwhelming. How do you find the best produce? Who’s who? And what’s what?
Follow our slideshow to learn the tricks to getting the most out of shopping at your local farmers market. In no time, you will be addicted to the super fresh fruits and vegetables and the seemingly endless variety. Shopping for produce and the other delicacies you can find at a farmers market will become a joy instead of a chore.
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Main photo: A true farmers market features local producers, not wholesalers, so the produce you see is all in season. Credit: Copyright 2015 Zester Media
Malt is a fairly mysterious ingredient, but craft beer is about to change that.
Like milling helps turn wheat into bread, malting helps turn barley and other grains into beer. Malting is the process of germinating (sprouting) and then kilning grains, which allows access to the starches and enzymes necessary for fermentation.
The importance of malt
Malt’s job is not strictly functional, though. Different types of malt contribute flavors and other elements to the final product. Malt is to beer what stock is to soup, as brewer John Mallett writes in his book, “Malt: A Practical Guide from Field to Brewhouse.”
“As craft beer has exploded in popularity, hops have often been seen as the sexy ingredient in beer,” he says. Mallett is the director of Bell’s Brewery in Michigan. “On first glance, malt seems kind of dull, but it actually contributes the key attributes that largely define beer, including color, flavor, foam, body and, eventually through fermentation, alcohol.”
Craft malthouses opening
At one time, malting was a domestic chore, same as baking bread. Prohibition and changes in farming helped consolidate the industry and put the production largely out of sight. Now, in response to curiosity about this ingredient, craft malthouses are opening across the nation. New York State has more than its fair share.
This is because New York created a friendly environment for micro and nano brewing with the Farm Brewery Law. This licensing, which went into effect at the beginning of 2013, requires that breweries use a percentage of state-grown products. A revival of hops production was already underway, and the law nudged along the boom in malt. Nine malthouses are in operation across the state, and more are in the works.
Brewing at the local level
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“It’s been exciting learning a whole new skill, one that’s been pretty much forgotten,” says Bob Johnson, who runs Niagara Malt. A professor of plant ecology and biochemistry at Medaille, a small liberal arts college in Buffalo, Johnson also grows hops, and farms and malts barley. “Malting is relegated to big commodity houses, and it’s nice bringing this whole process … to the local level.”
Buffalo had several malthouses, he notes, and three of its mayors were maltsters. Johnson says regional products lend distinctive flavors to beer.
“Plants really have an intimate contact with the soil,” Johnson says. “I’m at the base of the escarpment and all my soils are very limey; sitting at the base of a limestone cliff — my soils are very sweet as they say. That gives a flavor. The microorganisms in soil strongly influence the health and metabolism of plants.”
His adventures in making ingredients began with a taste for fuller flavored beers. “I realized the chemicals I was enjoying so much were from hops,” he says. Intrigued, he started to look into hop farming. Three years ago he planted 1,200 plants but lost half of them to drought. Hearing rumblings of the Farm Brewery Law, he realized there was going to be a programmed demand for hops and malt. This gave him the courage to replant and buy some equipment. His hop yard covers 1 1/2 acres and has 1,400 plants.
Johnson malts in the original malting system designed by pioneering Western Massachusetts maltsters Valley Malt. This system malts 1 ton of grain at a time, carrying out all the procedures, from steeping through germination (sprouting) and kilning in a single tank.
As he explores malting, Johnson also benefits by being a member of The Craft Maltsters Guild, which was formed last year to help shape the burgeoning industry by setting standards for production, performance and sourcing, and building a network for sharing information.
Given the rise of the craft beer market, the potential for growth in small-scale malting is tremendous, and New York has created an economic architecture to help develop that potential.
Private/public partnerships are helping to build momentum. Cornell University is researching what varieties of malting barleys are suited to the climate. Greenmarket Regional Grains Project is pairing farmers, maltsters and brewers for collaborations and otherwise working to raise awareness of the local agricultural products. Entrepreneurs are seizing the opportunities in beer. New York has 210 craft breweries, and 78 of those are farm breweries.
“Farm brewers have to use 20 percent New York ingredients,” says Paul Leone, director of the New York State Brewers Association. (The rate will change as the region’s capacity to produce local products increases.) “The market is there automatically for that group, but beyond the license every brewery in the state would use local ingredients.”
A steep learning curve
For now, use is limited by quality and price. Farming malting barley in a region that hasn’t done so for almost a century is a steep learning curve. Commodity malts cost significantly less than craft malts, and beer is thirsty for grains. Even if there were no difference in price, New York could not supply all its breweries. The largest of the new craft-malting facilities in the state only produce three tons a week. A ton of malt can only make about 13 to 15 barrels of beer, or about 26 to 30 kegs.
“What’s unique about New York State and craft beer is that at one point we owned the hop industry. It’s a natural progression to own it again, or a share of it,” Leone says. “Beer does have a certain terroir. The barley that’s grown here and the way that its malted here is going to be a little different than when it’s from out West, same as the hops. Brewers have an ability to engineer their own flavor profile that’s uniquely New York.”
Main photo: A farmer holds a handful of germinating barley. Credit: Copyright John Mallett
Let’s say you bought some Cabernet Sauvignon vines from a local nursery to plant a vineyard. You decided on Cabernet because you determined that this particular grape variety would be best for your location because of its soil type, sun exposure and climate. But then a worrisome thought enters your head: What if the vines aren’t Cabernet Sauvignon after all, but some other less-suited variety? What if the nursery somehow got them mixed up with Sauvignon Blanc vines? That would be a mighty costly mistake.
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You could pray, sweat and grind your teeth until the first grape clusters appear, and then wait some more until they change color and mature enough for you to figure out the vines’ true identity. Or, you could call an ampelographer.
Ampelography is a type of grapevine botany that uses the physical traits of grape leaves to identify varieties. Grape leaves vary quite a bit between varieties, so a skilled ampelographer can easily distinguish Cabernet Sauvignon from Cabernet Franc.
In the world of ampelography, it would be hard to find a more renowned practitioner than Virginia-based vineyard consultant Lucie Morton, who travels around the country lending her expertise to grape growers and vintners.
Among Morton’s clients is one of California’s best Sauvignon Blanc producers, St. Supéry Estate Vineyards & Winery, which flew her out to the Napa Valley earlier this month to teach an ampelography class. I was lucky enough to participate in the workshop, and learn some tips from a master.
Before taking us into the vineyard, Morton explained the background and basics of vine identification. Lesson number one: “Looking at clusters is cheating.”
In the early days of the California wine industry, American vintners often brought back vine cuttings from Europe to plant in their vineyards. Sometimes, the varieties were not identified correctly, or were known in their native country by a different name than the one used by the rest of the world.
In the 1970s Morton began to discover that some vines planted in American vineyards were misidentified. For example, she said, in the Finger Lakes region of New York people used to say that the Chardonnay grown there tasted “Germanic,” due to the area’s cold climate. The real reason was because their “Chardonnay” was actually Riesling.
Up until the early 80s, nearly all of the “Pinot Blanc” planted in California was not Pinot Blanc but a French variety called Melon de Bourgogne. An ampelographer — Morton’s teacher, Pierre Galet — set the record straight. “It does not make you popular, pointing out other people’s mistakes,” Morton told the class.
Even so, her skills are in demand, even in the modern world of high-tech viticulture. Although DNA testing can identify varieties, Morton pointed out, it can’t distinguish between clones. Ampelography can. “There’s still practical value in this skill,” she said.
Anatomy of a grape leaf
According to Morton, the main characteristics that distinguish grape leaves include:
Lobes: If you imagine the leaf as a hand, the lobes would be the individual fingers that extend outward. Some leaves have prominent lobes, other leaves are shield-shaped and have none.
Petiolar sinus: This is the empty space surrounding the stem of the leaf. Some sinuses are wide open, others are very narrow.
Teeth: These are the serrations on the outside edge of the leaf. Some are jagged and sharp, others are rounded.
It’s also important to look at the color and texture of the leaves.
In the vineyard
Providing each of us with a list of defining characteristics for several different grape varieties, Morton sent us out into St. Supery’s Dollarhide vineyard and challenged us to bring her back a leaf from each variety. If we got it wrong, we went back to try again.
Identifying the vines was more difficult than I expected. In a given vineyard row, not all of the leaves are identical, even among the same variety. Just when I would think I had a match, I’d notice that one of the distinguishing elements wasn’t quite right: The teeth were rounded instead of triangular or the surface was smooth instead of leathery. Each time I was sent back for another leaf, I came to respect Morton’s skill a little more.
Following are the characteristics of five of California’s most popular grape varieties:
Morton calls this leaf the “monkey face” or the “mask,” because when held with its tip facing up, it looks like it has eye and mouth holes. It has five lobes, rounded teeth and an open (or naked) petiolar sinus.
This is a shield-shaped leaf, with shallow, sawblade-like teeth and an open petiolar sinus. The vine’s young shoots will have red nodes that are distinctive to Chardonnay.
This leaf is longer than it is wide, with five prominent lobes, an open petiolar sinus and deep triangular teeth. It’s yellowish in color, with a waffled, leathery texture.
This five-lobed leaf is green in color, with a wavy texture. It has a narrow, almost-closed petiolar sinus, a round shape and rounded teeth. The lobes have three prominent troughs that resemble spouts from a fountain.
This leaf is a heart-shaped shield, with a relatively narrow petiolar sinus and shallow pointy teeth. It has a puffy, quilted look and a thick, leathery texture.
Main photo: In a sea of vines, ampelography can help growers tell which grape varieties are which. Credit: Tina Caputo
“There’s no hiding the fact that there are two populations, the haves and the have-nots,” said Sanjay Rawal, talking about his provocative documentary “Food Chains.”
Rawal’s film sheds light on those who eat food and those who produce it, and the disparity between what laborers contribute and their often meager living conditions. The documentary has earned rave reviews for its illuminating take on the food industry. Matt Pais of the Chicago news site RedEye called it “an educational and upsetting 81 minutes.” Film Journal International recommended it for “every American who unquestioningly lifts fork to mouth for their three squares a day.”
Rawal is unique in the insight he brings to his subject. For a decade, he ran a tomato genetics company with his father and sold seeds to Florida growers. It’s from this background — his family’s tomatoes are sold at Trader Joe’s and Whole Foods Market — that Rawal draws his story of food, migration and inequality.
Spotlight on farm laborers
“Food Chains” begins in southern Florida, where local tomato pickers formed a human rights organization in 1993. They named their group the Coalition of Immokalee Workers after the town where they live. Like many farm laborers, the workers were paid by the number of pounds they picked, and Rawal gives a front-row seat to their plea for better working conditions and livable wages. According to a 2008 report by the U.S. Department of Agriculture, workers who were paid by the piece were twice as likely to live below the poverty line as their salaried counterparts.
Although “Food Chains” is grounded in the CIW’s fight against mega-grocer Publix, Rawal packs in stunning footage of farm fields across the country, juxtaposing it with the hardship many laborers endure. In one guilt-checking scene, Rawal takes his cameras to America’s wine capital, Northern California’s posh Napa Valley. Away from images of quaint vineyards and luxurious resorts, he presents farmworkers struggling to put a roof over their heads. The shortage of affordable housing, Rawal said, forces some to cram up to 20 people in a small house.
DeVon Nolen, manager of the West Broadway Farmers Market in Minneapolis, took her children to a “Food Chains” screening at the Film Society of Minneapolis/St. Paul, which has a history of promoting cross-cultural filmmaking. Nolen works on an urban agriculture initiative called the Homegrown Minneapolis Food Council. “It struck me how disconnected we are from our food source,” she said post-screening. “The only way you can really solve this is to have a local sustainable food system.”
Although today’s consumers appear more concerned than ever with locally produced, pesticide-free and humanely raised foods, Rawal said there’s one question that doesn’t get asked enough: “Who produces my food?”
The group Bread for the World Institute has one answer. It reports that seven out of 10 U.S. farmworkers are foreign born, and roughly half don’t have documents.
Migrant workers around the world
It’s not uncommon for a country’s food production to be supplied by migrant workers. Southern European countries draw millions of farm laborers from North Africa and Eastern Europe. What’s different in the United States is that whereas Spain, Italy, Portugal and Greece have carried out a combined 15 or more legalization programs since 1985, the U.S. has yet to grant legal protection for many of its most valuable yet underappreciated workers. A recent poll by the Southern Poverty Law Center found that 90 percent of female farmworkers in California cited sexual harassment as a major problem. Rawal noted that few challenge their unfair conditions for fear of getting deported.
Such is the food workers’ paradox. The food system depends on them, but they’re beleaguered by being foreign born. “Our immigration policy is to keep our labor costs low,” said lawyer Michele Garnett McKenzie, advocacy director at the Advocates for Human Rights in Minneapolis.
In 2011, the CIW launched its Fair Food Program, a plan to double worker wages by instituting penny-per-pound increases on produce. This would cost the average family of four an additional 44 cents a year. Taco Bell, Burger King, McDonald’s, Trader Joe’s and Walmart all signed the contract (Publix has yet to join).
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The little guys are chiming in too. Lisa Kivirist boasts that her bed and breakfast, Inn Serendipity in Browntown, Wisconsin, is “carbon negative,” meaning more carbon dioxide is sequestered than emitted. She is a big fan of the Fair Food Program described in “Food Chains.” “It brings authentic transparency and needed justice to our food system.”
Kivirist and her husband, John Ivanko, grow most of the food they serve to guests in their garden. Anything not produced on their property is bought from small-scale local producers or fair trade sources, which designate funds to social, economic and environmental development projects with an emphasis on fair worker wages. In order to be considered fair trade, a company must register with a certifying organization like Fair Trade USA or Fairtrade International.
The challenge for those like McKenzie, Nolen and Kivirist is to bring others into the movement. For his part, Rawal urged support of companies that signed on to the Fair Food Program. He also tries to buy local and fair trade foods, and avoids grocery stores whenever possible.
Despite being a farm kid, Rawal never realized until doing his film how much sacrifice goes into his food. “I’m more grateful for my food,” he said. “That’s the first step, as wishy-washy as it seems.”
The documentary “Food Chains,” which premiered in November 2014, is now available on iTunes and Netflix.
Main photo: Farmworkers weed spinach by hand in San Luis Obispo, California. Credit: iStock/NNehring
Ben Bartenstein reported this story for Round Earth Media out of St. Paul, Minnesota. He is active in the Asian American Journalists Association and is now reporting out of Rabat, Morocco.
Across the country, bakers are starting to mill their own flour. The idea might seem silly. Make your own flour? Might as well make your own air. But like fresh ground coffee and fresh squeezed orange juice, fresh milled flour is a galaxy away from its banal supermarket counterpoint.
Flour’s job is often structural, delivering flavors such as butter and chocolate in sweets, or fermentation in bread. Flour stands in the background and doesn’t make a peep, like the ideal child of yore. This silence comes from stripping away the most flavorful elements of grains through the milling process, which generally removes all of the germ and much of the bran.
“Fat equals flavor,” a chef friend declared in the early ’90s, when fat was a popular thing to fear. I’ve found his statement holds true, even in grains.
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Grain kernels have three parts: bran, endosperm and germ. Most of the oils are in the germ and the bran, which also hold minerals, nutrients and flavors. Flavor and fat are volatile. Once exposed to air in the milling process, the oils in grains spoil quickly. Bran has other strikes against it, and the biggest is that it interferes with making lofty, airy loaves of bread.
Roller mills, which were adopted in the late 1800s, allow for removal of bran and germ. One advantage of this is shelf stability, and another is making flour that is mostly endosperm, a powerhouse of starch and protein that’s great for baking.
Stone milling was the way to make flour for millennia. Now, millstones prop up mailboxes on suburban lawns, but the technology is having a revival. Bakers are adding stone mills to their kitchens because the process allows them to use more whole grain flours and experiment with flavors.
“Fresh milling is a new frontier in the repatriation of wheat to our regional economies,” said Steve Jones, director of The Bread Lab and Washington State University’s Mount Vernon Research Center. The place is a magnet for inquisitive bakers drawn to the science that is following flour back to the field. The lab has small mills to test grains as scientists, and resident baker Jonathan Bethony, investigate varieties, seeking types that grow well for farmers and perform well for bakers.
“The flour is flavorful and quirky. The flavor is a plus for sure, the quirkiness can be a pain,” Jones said of fresh flour.
Flour aged to improve its strength
Flour is typically aged to improve its strength and even out irregularities that newly milled flour can display. Again, I think of children, who are tamed into good behavior. Time, or in many cases, bleach tames young flour, and its potentially wild expressions.
“We are working to add some predictability back to the equation. Fresh milled is usually weaker but in our experience still makes incredible bread and again the flavor makes it all worth it,” Jones said. “Grassy, nutty, chocolate and various hints of spice? You don’t get that from old flour.”
Fresh flour is one of the primary reasons Tabor Bread exists in Portland, Oregon. Owner Tissa Stein saw a gap in the foodie city, where there was wood-fired pizza, but no place exclusively making wood-fired bread, nor house-milled flour.
The bakery opened two years ago, in a house down the street from a dormant volcano, Mount Tabor. The kitchen is tucked behind the oven and mill, which are visible from the café. The Austrian mill has its own room, but the walls are glass, so people can see the action.
The pine-planked mill is pretty as a piece of furniture. Baker/millers pour grains in the hopper, and inside the wooden casing, two large stones grind grains into flour. Customers like to see this tool at work.
Stein likes being able to bake with whole grain flour for flavor and nutrition. She fell in love with bread of this quality when she lived in California and bought Desem bread from Alan Scott, the baker and oven maker who launched a wave of microbakeries in America. Scott built an oven in Stein’s backyard, and influenced her decision, decades later, to mill whole grains and capture their vitality.
“Going directly from grain to flour to mix with only a day or two in between,” she said, enhances the taste, and the food value of the bread. Fresh whole grain flours add complexity, building layers of flavor from the lively enzymes on the bran that feed the sourdough cultures.
Fresh flour rather gymnastic
Fresh flour can be rather gymnastic because of those enzymes and other factors, but the challenges are hardly insurmountable. In fresh milling, people are tapping into a tradition, as Dave Miller did in the late 1980s. Getting a whiff of fresh flour as an apprentice at Berkshire Mountain Bakery really made an impression on him.
“That imprinted the whole thing for me,” Miller said. “As a baker you never get to smell fresh flour, and you don’t know what you’re missing.”
The moment when grains are cracked open is when the flour has the most potential nutrition, he believes. By the time he opened his own Miller’s Bake House in Northern California, he knew how he wanted to bake, using a wood-fired oven, organic grains and a stone mill. His experience is a model for others taken with the concept, and putting it into practice.
Theoretically, milling also lends more choices in sourcing, but current production for industrial milling and industrial baking limits what’s available, and its channels of distribution. Baker Graison Gill, of Bellegarde Bakery in New Orleans, is keenly aware of the flow of grain.
“We’re at the mecca of transportation for grain barges and elevators and silos,” Gill said. The Mississippi River handles 60 percent of grain exports for the country, but access to flour and grain is slim for the bakery. The constraints are partly why he chooses to mill some of the flour he uses. Making great bread with wildly good tastes and superior nutrition factors into the decision as well.
“When you’re stone milling you’re preserving the integrity of the grain,” he said, and all its vitamins and minerals. In the case of wheat that means, “Omega 3 fatty acids, plus phosphorus, folic acid, zinc, magnesium, iron, potassium, mono- and polyunsaturated fats and vitamins C, B and E.”
Bellegarde makes 4,000 to 5,000 loaves a week, selling to a mixed wholesale clientele of wine shops, supermarkets and restaurants. All of the breads incorporate some fresh milled flour. The fall menu of specialty breads was built to feature these stone ground whole grains, including wheat, rye, blue and yellow corn, buckwheat and durum. Louisiana rice and wheat go into the Acadian Miche, and a Pecan Flax bread is also made with Louisiana wheat. The Louisiana wheat is soft, and soft wheats are better for pastries, so he can only add so much to a bread.
“I got some Texas-grown hard red winter wheat and I made a loaf of it on Saturday and that was incredible,” Gill said. Aside from a few places milling grits, Bellegarde is an anomaly, which is a catch-22. Until there are more people seeking unusual grains, farmers can’t grow crops to serve the market.
The emergence of mills in bakeries can change that. Just as farmers markets acted as bridges to build local agriculture, mills are essential infrastructure for leveraging production of staple crops in small acreages and out of the commodity system.
Fresh flour, however, is not just a moral proposition, but a quick ticket to righteously great tastes. Dig around, and you might well find your favorite baker is getting curious about their main ingredient.
Main photo: Baker Andrew Heyn of Elmore Mountain Bread scoops flour he’s just milled. Credit: Monica Frisell
It’s hard to do justice to all the miller-baker all-stars, but here’s a list of some bakeries milling some or all of their flour.
Miller’s Bake House Yankee Hill, California
Tabor Bread, Portland, Oregon
Bellegarde Bakery, New Orleans
Elmore Mountain Bread, Elmore, Vermont
Bread & Butter Farm, Shelburne, Vermont
Green Mountain Flour and Bakery, Windsor, Vermont
Zu Bakery, South Freeport, Maine
Berkshire Mountain Bakery, Housatonic, Massachusetts
Farm & Sparrow, Candler, North Carolina
Sub Rosa, Richmond, Virginia
Boulted Bread, Raleigh, North Carolina
Renards European Bakeshop, Princeton, Wisconsin
Baker Miller, Chicago
Crooked Tree Breadworks, Petoskey-Harbor Springs, Michigan
460 Bread, Driggs, Idaho
Nomad Bakery, Derry, New Hampshire
Hillside Bakery, Knoxville, Tennessee
Fol Epi, Victoria, British Columbia
600 Degrees, Tofino, British Columbia
Boulangerie Bonjour, Edmonton, Alberta
True Grain Bread, Cowenchen Bay, British Columbia
The Night Oven Bakery, Saskatoon, Saskatchewan
Some restaurants that feature fresh flour
Blue Hill at Stone Barns, Pocantico Hills, New York
All Souls Pizza, Asheville, North Carolina
Pizzeria Locale, Denver/Boulder, Colorado
Some independent mills closely tied to bakeries
Stone mills can supply your home baking
Farmer Ground Flour, Enfield, New York
Hayden Flour Mills, Phoenix
Carolina Ground, Asheville, North Carolina
Grist & Toll, Pasadena
Camas Country Mill, Eugene, Oregon
Maine Grains at the Somerset Grist Mill, Skowhegan, Maine
Greenwillow Grains, Brownsville, Oregon
Anson Mills, Columbia, South Carolina
On a long trip across America’s heartland, I spotted a pair of button eyes peering out at me from a passing semi truck full of livestock. The pig that I had locked eyes with was probably being taken to slaughter. I lost count of how many large-scale animal-transport trucks I saw while traveling Interstate 80 through farm country, each carrying animals, including turkeys for Thanksgiving, shoulder to shoulder, listless as wet carpet.
Those images made for a stunning contrast when I arrived at Ham Sweet Farm in Williamston, Mich., owned and operated by Kate Spinillo and her husband, Christian.
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It looked so peacefully perfect that it might well be an artist-created movie set, from the goats sitting on a kiddie playhouse in a pen nearest the road, to the sweet yellow house with the wrap-around porch, to the pigs eagerly grunting and munching on leftover jack-o’-lanterns and enjoying scratches behind the ears, to the acres of oak and hickory that stretch out at the furthest reaches of the property.
Theirs is the idyllic farm that concentrated animal feeding operations (CAFOs) want you to picture when they advertise industrially-raised meat, the same type of animals that were being transported in those interstate semis. But that sort of advertising is an illusion that attempts to mask the reality of how mass-market animals live and die.
The Spinillos say that putting the finest product out to market begins and ends with happy animals. Selling direct-to-customer and as part of a meat CSA, Ham Sweet Farm provides heritage breeds of pork, beef, chicken, turkey and eggs to their community, including restaurants and a food truck. Amazed by the fact that they are able to maintain their operation while they both work full-time jobs outside the farm, I asked Kate how Ham Sweet Farm came to be.
“It started simply enough, with both of us working on farms, more as an outlet and interest than anything else. But once you start, it gets into your blood. You want the work, the challenge, the tangible reward at the end of a day of work and problem-solving.
“It’s as much about the relationship you have with the land you’re working on or with, as it is about the animals you’re raising or the produce you’re growing. It all falls together into one panoramic picture of the way you want to live your life, and also the way you want the food you eat to live its life.”
While we were enjoying a drink on the front porch and taking in the cornfield across the street, the gang of turkeys strolled in front of us, seemingly with a group goal or destination. With an arresting blend of humor and salt in her voice, Spinillo pointed out the difference between pastured and CAFO turkeys.
“Our turkeys are pretty friendly, and like to climb out of their mobile fencing to parade around the house, the driveway, the shop, various barns, our neighbor’s house, the mailbox and occasionally our front porch.
“The toms also like to get out and torment our big Blue Slate tom, ‘Phil Collins,’ but the joke is on them, because he is a permanent resident of the farm. Being heritage breeds, they retain their abilities to fly, so some of them roost in the trees or on top of our garden fence posts at night. Industrially-raised turkeys grow so fast and have such large breasts that they can hardly walk, let alone fly, toward the end of their lives.”
She explained the turkeys consumers find in most stores are broad-breasted white turkeys, which take about 5 months to raise before they go to the butcher. The Spinillos’ birds, by contrast, hatch in the spring and grow for about nine months before slaughter. They’re smaller than typical turkeys you find in the grocery store. Butterball would consider them “average,” Kate said.
“The flavor of our turkey last year, though, was phenomenal. One family worried about the smaller size of our birds, and so purchased an extra breast to serve on Thanksgiving … no one ate it, because our pasture-raised turkey was just that good.”
In an age where some stores put turkeys on sale for as little as 50 cents a pound, the cost of a pasture-raised bird — $9 a pound for a whole turkey — might seem shockingly high to some, but it takes into account the value of what it takes to bring the animal to market.
“Other than pigs, which we are raising to three times the age of the average CAFO pig, turkeys are our greatest investment. Seventy percent of the cost of a Thanksgiving turkey is to cover hard feed costs; the other 30% should theoretically cover the cost of the bird itself, processing, equipment, and your time.”
The percentage is theoretic, she said, because of the amount of human labor it takes to care for them daily for nine months is quite great.
Deeply committed to being a part of the local economy, the Spinillos understand well that not everyone can afford their meat, and go to great lengths to meet the needs of their customers, even arranging payment plans and deliveries for families who need those options. Still, it causes them to flinch when someone tries to imply their product isn’t worth the price.
“People see your heritage bird pricing and balk, but they forget that a turkey is good for multiple meals,” Kate said. “Thanksgiving dinner, leftovers, and then you make soup and stock from the bones. Turkeys should not be a disposable dinner, and we don’t price them like they are.”
Spinillo suggests that one of the easiest and most budget-friendly ways to support a small farm like theirs is to learn to make use of less-popular cuts.
“What’s frustrating is that people love the idea of the farm, they love coming to visit, and I think they love the romantic idea of purchasing directly from the farm raising the meat (or eggs or produce). But everyone wants the cuts that they know — steaks, belly, eight-piece chicken.
“The parts that we cannot GIVE AWAY are things like poultry feet and necks (duck, chicken, turkey), gizzards of all kinds, pork and beef offal (liver, kidney, heart, tongue). These all represent some of the best and most nutritious eating on the animal, as well as the cheapest cuts, but much of it we end up eating ourselves because we cannot give it away, let alone sell it.”
Slow Cooker Turkey Neck Bone Broth
Prep time: 5 minutes
Total time: 24 hours
Yield: 8 cups
1 turkey neck
Any other bony pieces, including feet or tail
1 onion, halved
1 large parsnip, peeled and cut into 2-inch chunks
10 whole peppercorns
2 bay leaves
1 tablespoon apple cider vinegar
10 cups water, or enough to generously cover the ingredients
1. Place all of the ingredients in a large slow cooker and heat them on low for 4 to 6 hours.
2. Pull out the turkey neck and any other bones that may have meat attached. Pick off the pieces of meat and save them for another meal. Return the bones to the slow cooker and let the bone broth cook on low for an additional 20 hours.
3. Strain out the bones, vegetables and spices. Let the bone broth cool to room temperature before storing it in the refrigerator. It should be quite gelatinous by the time it is chilled. Bone broth also takes well to being frozen and can be a go-to for holiday meals.
Main photo: Turkeys at Ham Sweet Farm in Williamston, Mich. Credit: Kate Spinillo
Are olives an aphrodisiac? My research suggests they are not, but for Andrea Pupek and Fabio Cimicchi, they most certainly were. Andrea’s Global MBA thesis project, a comprehensive marketing plan for Fabio’s family olive oil business, resulted in love, marriage and now a vibrant olive oil export business, Caselle Italian Imports.
Andrea’s mother knew early on that Andrea would travel the globe when at 13 she became a student ambassador of People to People. Her parents provided her with roots and wings. Her roots were firmly planted in Western Massachusetts, and her wings took her to Italy.
Family’s pierogi ‘factory’
Andrea recalls the strong ties her family had to her paternal grandmother, her babci. Her favorite memory with her babci is what she calls “the Pupek family pierogi factory.” As with many family recipes, none were ever written for the pierogis. Andrea had the foresight when her babci started forgetting things at 92 years old to document and photograph the pierogi factory. A legitimate recipe now exists, and an indelible memory was forged between Andrea, her sister and their babci.
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Family values were the centerpiece of Andrea’s upbringing. Even after her parents divorced they continued to celebrate the holidays together. This exceptional situation of support, love and respect was one Andrea would find among the olive groves in Orvieto, Italy.
Andrea’s thesis work took her to Italy — to the Cimicchi family — to develop a business and marketing plan for the export of their olive oil. She never imagined that one of the Cimicchis would become her husband or that she would call Orvieto home.
The transition she says was easy.
Fabio’s family’s values echoed hers. His family is emotionally and physically close, resembling what one might imagine a prototypical, multi-generational Italian family to be. Sunday lunches are a ritual. It anchors the family solidly in their generational traditions of meals that are simple, but long and delightful. There are multiple courses that include some form of roasted chicken, potatoes and, of course, a homemade pasta dish.
Marriage of family traditions
At the holidays, Andrea integrated her family’s Christmas cookie-making traditions into the Cimicchis’ traditions. When Andrea and Fabio traveled to the United States for the holidays, she made sure to include one of the Cimicchi family’s Christmas Eve favorites – chocolate spaghetti – in her family’s festivities. Imagine spaghetti with olive oil, chocolate, walnuts and sugar paste. Now that’s a decadent tradition worth importing.
The love affair has produced much more than the fusion of family values and food traditions. It has also resulted in the creation of Caselle Italian Imports. The Cimicchi family owns more than 195 acres of land, planted with more than 2,000 olive trees.
Le Caselle is located the between Orvieto and Castel Viscardo in the Umbria region, which is known for its olive oil and is frequently referred to as the green heart of Italy.
The Cimicchi family’s ties to Le Caselle date as far back as the 1700s when the family came to care for the land under Knight Guiscardo, who was himself hired to protect the land for the church. The land changed hands a few times among a small group of families, but Fabio’s great-grandfather Alessandro ended up owning the majority of the original Castel Viscardo estate. In 1984, Fabio’s parents purchased the rest of the family land that makes up the original Le Caselle estate from Uncle Guiseppe Cimicchi, with the goal to produce wine and olive oil.
Family’s olive oils
The Cimicchis produce two types of olive oil for sale: Madonna Antonia, which is made from 100% moraiolo olives, and Olio delle Caselle, their signature Umbrian blend. The blend is a closely held, secret family recipe perfected over several generations, using just the right proportions of moraiolo, leccino, frantoio and rajo olives. Olio delle Caselle has a golden color with a tinge of green.
When tasting the olive oil, Fabio told me to slurp the olive oil along with some air. Adding the air emulsifies the oil and allows it to spread across your entire mouth for a full taste bud experience. The taste was smooth and fresh, with a little spicy aftertaste. Delicious. It is perfect on young greens and tomatoes, in salad dressings and soups, and as a dip for crusty Italian bread.
With the matrimony of Andrea and Fabio, and the loving support of close family friends, Caselle Italian Imports was born. Andrea put her masters thesis to work, sharing the amazing fruits of the Cimicchis’ labors with the wider world. Caselle Italian Imports also offers other Italian specialty products, such as traditional balsamic vinegar from Modena.
Main photo: Recently harvested olives from the Cimicchi family’s Le Caselle estate in Italy. Credit: Andrea Pupek
The way to make a small fortune in wine, they say, is to start with a large one. The phrase comes to mind as I taste the first vintage at London Cru, the eccentric, possibly uneconomic, but very serious urban winery in southwest London: the first in the UK capital.
London Cru follows a pattern of urban wineries such as 8th Estate in Hong Kong and New York’s City Winery, buying in grapes and vinifying them in the city. It is the brainchild of the keen young team that surrounds Cliff Roberson, a 74-year-old wine merchant of considerable renown.
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He started the importer Buckingham Vintners in 1974, and in 1991 opened his flagship shop, Roberson Wine, in London’s Kensington district. By 2004, he’d sold all of his shares in Buckingham (by then one of the UK’s biggest wine companies, selling 40 million bottles a year) to the European wine group Schenk, to focus on the retail side of the business.
A couple of years ago, Roberson “got itchy” as he put it. When his right-hand man, Adam Green, suggested they set up a winery, he was interested.
“Ninety-nine out of a hundred businessmen would have run a mile,” Green says. “Cliff is that one in a hundred who saw the possibilities.”
From warehouse to urban winery
They enlisted as a partner an itinerant entrepreneur, Will Tomlinson. With a million-pound start-up fund, they equipped a former gin distillery in Fulham that served as Roberson’s warehouse with five open-topped stainless steel fermenters and a barrel cellar. The capacity: 2,500 cases, They hired Australian winemaker Gavin Monery, whose résumé includes premium wineries such as Cullen and Cape Mentelle in Margaret River, Chave in Hermitage, and Remoissenet and Alex Gambal in Burgundy.
Roberson, a company with annual wine sales of 10 to 12 million pounds through retail and the restaurant trade, and with a fine wine broking arm, has access to premium producers in every wine region of the world.
“Most of the guys we are buying grapes from, we import their wines anyway,” Monery says.
So he can control harvest dates (they pick early for freshness), and quality. To ensure they get exactly what they want, they pay handsomely — more than double the going rate, in some cases.
The first vintage, the 2013, consists of four wines: a Chardonnay, a Cabernet Sauvignon and a Syrah from Roussillon, and a Barbera from Piedmont. Monery has sourced three more for 2014, a Syrah and a Garnacha from Calatayud in northeastern Spain, and a white English grape Bacchus, from Sandhurst Vineyards in Kent. Labels are minimalist: the wines are called SW6 (London Cru’s postcode) White Wine No. 1, Red Wine No. 1, and so forth. For reasons that are difficult to fathom, the UK’s Byzantine food laws forbid the mention of vintage or grape variety on the label.
A long journey by refrigerated truck
When the grapes are picked, they are transferred immediately to refrigerated trucks, which then make the 36-hour journey through mainland Europe, over the English Channel and into the winery. The trucks are key to the operation, Monery says. A fleet of such vehicles buzzing back and forth through Europe can’t come cheap. Is this a viable business model?
“Well,” Green says with a smile, “it’s not the safest or the most rational business plan you could come up with, but, equally, it’s one that we all thought was interesting. We are thoroughly aiming to offer our investors a good return, and they see the aesthetic pleasure of being involved, and of bringing something genuinely new to London.”
Indeed, it is aesthetically pleasing to be in a fully functioning winery — complete with pungent aromas of oak and fermentation — in the middle of London. And the wines themselves? I don’t know what I was expecting from French and Italian varietals vinified in Fulham by an Australian, but I found them fresh, bright, charming, and loaded with varietal character.
It’s a pity that the 2013 is made in such tiny quantities — far fewer than 1,000 cases in all, and they are down to their last bottles. There’s a small fortune to be made here.
London Cru wines
All about $24 (£15) , available from the winery’s website.
SW6 White Wine 1 – Chardonnay: Bright, fresh, rather exotic nose with nice creamy roundness, this mitigated on the palate by brisk and precise acidity cutting through crunchy apple and some high tropical notes. Charming.
SW6 Red Wine 1 – Syrah: Picked early at 12 degrees alcohol. Delicate white pepper nose followed by a savory palate with dark fruit topped with ripe black cherry. Soft tannins with grip dissolve into lovely mouth-watering juice. Excellent.
SW6 Red Wine 2 – Barbera: Ruby red hue, bitter cherries on the nose, dancing acidity, tannins that are dry, even dusty, quickly releasing gouts of mouth-watering juice leaving a memory of ripe fallen damsons. Fresh, wild and utterly beguiling.
SW6 Red Wine 3 – Cabernet Sauvignon: Aromas of leaf and nettle that swirl out of the glass like a genie from a lamp. Classic blackcurrant leaf palate, tannins with grip and heft, scent of menthol alongside the hedgerow fruit, lots of juice on the finish. The best of a very strong quartet of wines. Bravo.
Main photo: In London Cru’s urban winery, workers led by winemaker Gavin Monery prepare Chardonnay grapes for pressing. Credit: Ian Sterling/London Cru