Articles in Business
News travels faster in small towns than on social media, so when Parade Magazine announced last week that my hometown of McMinnville, Ore., was a finalist in a race for the Best Main Street in America, the town’s good gossip suddenly took on a national flavor. Parade praised McMinnville’s Third Street for its picturesque main drag, its homegrown festivals and its award-winning restaurants and tasting rooms.
I hope when people come to town they discover that what sets McMinnville apart is the food – not just the restaurants we love, but how differently people eat here. After all, Third Street is not just a quaint strolling village for wine-country tourists — though its antique storefronts, friendly people and the way every person crossing the street stops traffic might suggest otherwise. Third Street, our Main Street, is the backbone for the food system, and all tendrils reach out from it.
Pride in food
Our restaurants use local food as a source of pride and a matter of fact. For Thistle, a farm-to-table restaurant of the highest caliber, sourcing local is its calling card, the ethos that drives its turn-of-the-century (as in, last century) menu. Thistle has received a lot of deserved attention for the almost holy way its chefs approach food, but the truth is nearly all of the great restaurants on Third Street source from home. Bistro Maison, where diners can relax in the most gracious service in wine country, uses local produce because there is simply no better way to coax out exceptional flavors using French techniques. Nick’s Italian Café has long used seasonal eating to give real Italian specialties a wine country kick, topping Neapolitan-style pizza with nettles from near the river or lacing sultry Dungeness crab through its lasagna. When you eat a patty melt at Crescent Cafe, you are tasting the owners’ own cattle. What we’re discovering as each year passes is a small-town food scene rising to the demands of an international wine public but still keeping the flavors, ingredients and traditions of this place alive.
The restaurant scene is easy for tourists to experience. It is not uncommon for us to meet visitors from Texas who flew in just to eat here. But McMinnville is also the first place I have lived where shopping at the grocery store seems to be an afterthought. If you want honey, you’re not buying it in little bear jars from the shelf, you’re probably getting it in two-gallon jugs from your honey guy. If you eat eggs, they are probably from your own chickens or from your best friend’s. Other places may make a fetish out of vegetable growing, but you don’t get points here for growing a garden. If you have the space, you are feeding your family from your backyard. Half of my friends are part of a full community supported agriculture (CSA) diet and eat according to the seasons. When my friend Jasper orders his Stumptown latte at Community Plate, a breakfast and lunch hotspot, he brings the milk from his own cow.
A culture of sharing
People here live truly hyphenated lives, with eggs in many, many baskets, and for most of them, their hyphens connect in some way to the food system. A chiropractor might run a sideline salsa business, a freelance tech guy might have his hand in kimchi, winery owners might share their homemade peppermint bark at a local food swap. Everyone has access to something special and everyone shares.
More from Zester Daily:
Usually, you don’t have a way to get at the fabric of a place until you’ve lived it over time, but for my family, McMinnville was a quick lesson. When we arrived here in December of 2011, I was two months pregnant. When our second child was born, complete strangers walked food into our kitchen every day for three full weeks. Not casseroles, mind you. Full roasted chickens. Lovingly tended sage and rosemary potatoes. Salad greens dotted with edible flowers. What McMinnville understands more than anything else is how to feed people.
People in McMinnville know how good they have it. Not all of Oregon’s small towns have the infrastructure or the climate to eat like this. A few hours south and far to the east, in other small towns, food scarcity is a real issue. In Brownsville, the last grocery store closed shop a few years ago and the town decided to cover over its baseball diamond with a community garden to help people have better access to food. Far to the east, some towns have to drive more than an hour to find a grocery store.
I haven’t decided whether I really want McMinnville to be the Best Main Street in America. The journalist in me gets starry-eyed at the prospect of having our ordinary lives valued on such a national stage. But the budding small-town girl in me keeps thinking about what it really feels like to come in second. In the moment, you feel so close to the prize that it feels like heartbreak, but afterward, all you feel is the drive for improvement, the room for growth.
Win or lose, as every small-town denizen knows, it feels good to be part of the parade. I’ve been in three small-town parades since I moved here and know now that it is like being invited to the table. The joy comes from feeling the energy of the crowd.
Main photo: Community Plate features seasonal ingredients and is the place to be for families, the laptop brigade and local business owners breakfasting before work. Credit: Emily Grosvenor
When you buy a bottle of extra virgin olive oil, how much thought do you give to the variety of olives used to make it?
Two months ago if you’d asked me to name all the types of olives I knew, I would have managed to come up with a few: Kalamata, Mission … uh … green ones. Somehow it hadn’t crossed my mind that, like wine, olive oil reflects the variety of fruit that goes into it. And just as there are wines made with a single grape variety, there are single-variety olive oils, each with its own character.
More on Zester Daily:
This revelation came to me during a visit to B.R. Cohn Winery in the Sonoma Valley. Along with Cabernet Sauvignon, the winery is known for its range of extra virgin olive oils, which includes an estate oil made entirely from a French variety called Picholine.
B.R. Cohn’s Picholine olives are the size of soybeans, and yield only about 25 gallons of oil per ton compared to 50 gallons for other varieties. “Because of its low yield at the press, not many people make olive oil from the Picholine,” winery president Dan Cohn said. “It’s very labor intensive.”
Even so, he believes the variety deserves to stand alone.
“Most of the wines we produce here are 100% Cabernet,” Cohn said. “I believe there’s something to be said about being true to the varietal.”
Cohn looks for a specific flavor profile in the Picholine oil that reflects the olive’s character. “I like a little grassiness in the front of the palate, then a little apple, then a little butter and just the right amount of pepper in the finish,” he said.
Seeking out varietal olive oil
Talking to Cohn about the winery’s prized Picholine oil made me wonder how common single-variety olive oils really are. A visit to my neighborhood market confirmed my suspicions: Of the two dozen extra virgin olive oils on the shelves, nearly all were multi-olive blends.
However, further investigation turned up a handful of merchants selling varietal olive oils online. Among them was a local operation called The Olive Press, which runs tasting rooms in Sonoma and the Napa Valley to showcase its blended and single-variety oils from California.
“Blends are popular because they allow millers to manipulate the overall delivery of an oil,” production manager Chris Gilmore said. “Some millers prefer to either round out or, in some cases, bolster robustness through the introduction of other varietals. This effort produces some very interesting oils, much like the blending of the central five Bordeaux varietals produces exceptional diversity in wine rather than highlighting just one.”
But there is also a dark side to blending. “Internationally, blending is largely an effort to mask inferior export oils headed for the United States,” Gilmore said. “The grim truth is that foreign exporters will ‘blend’ a high volume of defective oil with perhaps a bit of fresh oil in the hopes of giving some life to the product. The lower prices of these oils make them attractive despite the fact that they contain none of the health benefits of extra virgin olive oil.”
Gilmore likes making single-variety olive oils because it allows him to showcase the aromas and flavors of individual varieties. “Each varietal displays characteristics unique to that type of fruit, much like a pinot grape holds vastly different potential than Cabernet,” he said. “To make a well-balanced single-varietal oil is both challenging and rewarding, and it’s what gets me excited every fall.”
Tasting the difference
To taste the differences for myself, I dropped in at The Olive Press and sampled an array of varietal olive oils. Vicki Zancanella, the tasting room’s resident olive oil expert, guided me through the offerings.
OILVE OIL LINKS
To order single-variety olive oils online, visit:
“A good extra virgin olive oil should have three things,” she said. “It should have fruitiness at the front of your palate, bitterness at the back and pungency as it goes down your throat.” And just as there are common descriptors for tasting wine, there are classic aromas and flavors in extra virgin olive oil, such as freshly cut grass and tomato leaves.
The varietal oils I tasted varied in intensity from delicate to robust, and showed a fascinating range of flavor profiles:
Arbosana: A delicate oil with a subtle aroma of banana peel, and mild bitterness at the back of the throat. Best for salads, mild greens and roasted vegetables.
Mission: Buttery, with aromas of grass, plums and tomatoes. Rich, with some bitterness on the finish. Ideal for cooking and baking.
Ascolano: Stone fruit aroma, and buttery on the palate, with peppery, pungent notes. Great for fruit salads and fresh tomatoes, or for baking.
Arbequina: A medium-intensity oil, with aromas of tomato leaves and forest floor. Some astringency on the palate, produces a nice burn at the back of the throat. Good for salads, or cooking chicken or fish.
Koroneiki: Robust, with fruity, herbaceous aromas. Smooth, creamy texture and prominent bitterness. Blend with balsamic vinegar for salad dressing or use for cooking hearty Greek fare.
Picual: Powerful “green” aroma of tomatoes, greens and tomato leaves. Quite bitter on palate, with green tomato notes and pungency at back of the throat. Drizzle lightly over caprese salads or simple pasta.
With so many flavors and uses to explore, it looks like I’m going to have to make room in my pantry for a few new bottles.
Main photo: B.R. Cohn likes to harvest its Picholine olives when they are half green and half purple. Credit: Courtesy of B.R. Cohn Winery
Liisa VonEnde, a dental hygienist from Vermont, pauses in the checkout line at Whole Foods Market and considers the last-minute temptations: local chocolate, exotic licorice, obscure brands of gum. Finally she tosses a 2 Degrees cherry almond energy bar into her cart. Why that one? This particular bar helped feed a hungry child. These days, “cause marketing” — an idea that for many began with Paul Newman’s salad dressing — has spread to everything from shoes to eyeglasses, with small specialty companies combining flashy graphics with philanthropy to sell their products.
California-based 2 Degrees Food provides one meal for every bar sold. In Morocco, meanwhile, women have organized into small cooperatives to sell argan oil, hoping the tie-in will boost sales for their vendors. Both cases sound like a win-win-win, satisfying the disadvantaged, a company’s bottom line, and consumer cravings. With so many food companies adopting the do-gooder model, however, consumers need to think about whether their well-meaning purchases are delivering as promised.
New York Attorney General Eric T. Schneiderman defines cause marketing as a business campaign “promising donations from the sale of products or the use of services.” Recent research shows that consumers are indeed affected by a company’s corporate social responsibility. A 2013 study by the New York-based Reputation Institute found that 42% of the 47,000 participants were influenced by their perception of a company’s social mission. This trend is most apparent in the rapid growth of smaller businesses like 2 Degrees Food, along with such well-known brands as Toms Shoes and Warby Parker, which make direct donations of shoes and/or eyeglasses as part of their business model.
Insight from 2 Degrees Food
Lauren Walters, cofounder and CEO of 2 Degrees Food, believes that simplicity is key. “One of the things that appeals to consumers is that it’s concrete, it’s clear: You buy a bar and this is what happens,” he says. Founded in 2009, 2 Degrees produces the promised meals in-country using local labor and food sourced from regional farmers whenever possible. So far, he says, Two Degrees has donated over 1 million meals in Colombia, Haiti, Malawi, India, Kenya, Myanmar, Somalia, and the United States.
The social business model has been criticized for promoting a situation in which people in developing countries rely on the whims of a first-world consumer: If the influx of free shoes, eyeglasses and meals stops one day, the people may be left without the wherewithal to produce and purchase these items for themselves. The model may also unwittingly discourage consumers from engaging in more thoughtful or sustained philanthropy. “If we buy a T-shirt and feel we are financially supporting a cause by buying the T-shirt, a lot of people will already think they’ve given, and may not be amenable to other requests,” says Ray Dart, professor of business administration at Trent University in Ottawa.
While Walters acknowledges that the cause marketing model has issues, he says he hopes more businesses embrace it. He envisions a “culture of choice” that empowers consumers to make a difference. “The problem is not that there are getting to be too many of these companies, but that there are too few,” he says. “Everyone should be doing this.”
The women who process argan oil in Morocco have experienced the downside firsthand. The seed of the argan tree is native to Arganeraie, a UNESCO biosphere in the southwest region of Morocco. The Amazigh women have been extracting the oil for centuries using a complicated hand-pressing process. Jamila Idbourrous is director of UCFA (Union des Coopératives des Femmes de l’Arganeraie), a large argan cooperative in Morocco’s Agadir region. She says the oil, which is used for cooking and cosmetics, is the area’s only financial resource. “Within the cooperatives, we care deeply about offering these women fair pay for their work,” she says. But even after her cooperative stopped supplying some companies with the oil last year, Idbourrous says, at least one continues to promote its connection to UCFA — and the social benefits for the women.
As companies feel increased pressure to factor social responsibility into their marketing and as consumers adjust their perception of what defines a “good” company, people will expect to see companies giving something back. For her part, VonEnde says that “the social stuff is an added bonus that makes me feel like I did more that day than just buy an energy bar or a pair of shoes.” CEO Walters thinks that feeling could spread. “If they can help someone just by buying a bar, maybe they’ll start to think of other ways to make a difference, too,” he says.
How to assess a corporation’s social responsibility
How can you evaluate a company’s commitment to social responsibility? Last October, the New York attorney general issued some best practices for cause marketing campaigns. These tips are based on those recommendations:
More from Zester Daily:
1. Expect your donation to be clear: Look for companies that use a fixed dollar amount — such as 50 cents for every purchase — rather than generic phrases like “a portion of proceeds” will go to charity.
2. Look for transparency: Be aware of any contractual limits on the giving campaigns or of charitable contributions that won’t be made in cash. See whether a fixed amount has been promised to the charity regardless of number of products sold.
3. Demand the details in social media, too: Watch that companies conducting cause marketing through social media clearly and prominently disclose key terms in their online marketing.
4. Find out how much was raised: At the conclusion of each campaign, you should be able to go to the company’s website and see the amount of charitable donations generated.
Main photo: Moroccan women like Fatna Boufoss first gathers nuts from the argan forest, then grinds them after they are roasted as her daughter Meriam looks on. Credit: Serenity Bolt
I’m coming to my senses. In California we would expect by now to be tasting the best new olive oils from the 2013 growing season. This year, though, the problem is supply.
As I’ve written, I believe most California oils are superior to many of the European imports, but the 2013 olive harvest was thin. I’ve checked with vendors such as California olive oil retailer We Olive, and practically nothing new and good is coming in.
More from Zester Daily
I had been visiting smaller grower-producers on the Central Coast for more than a year now, so it was time to broaden the project by speaking with a large-scale producer. I had a long conversation with Bob Singletary, the miller for California Olive Ranch. Unlike small producers with about 10 acres and 2,000 trees, California Olive Ranch has 15,000 acres and 9 million trees. California Olive Ranch produces high-quality oils from three cultivars: arbequina, arbosana and koroneki. Part of the strength of its product comes from the high density of tree plantings. In addition, Singletary mills for a consistency of flavor.
California Olive Ranch observes the same fine points that smaller growers have demonstrated to me, but with a greater economy of scale. For example, they follow the same harvesting time frame as the smaller estates, that being no more than four hours from harvest to malaxation and centrifuge, and all harvesting is done by Thanksgiving.
The California Olive Oil Council sets the bar very low for acidity standards — no more than 0.05% acidity. California Olive Ranch achieves 0.02% acidity, as do many of the smaller producers. Compare that with the International Olive Council and the U.S. Department of Agriculture, both of which set the standard at 0.08% acidity.
Some of the trickier parts come from the “meat-to-nut” ratio of the olive. The olive fly thrives on olive meat, so it’s a delicate balance to achieve. This year the olive flies have been feasting, especially in Northern California. The arbequina cultivar produces low a meat-to-nut ratio, but cumulatively the trees yield a lot of fruit. Because the olives are less meaty, arbequina trees are less susceptible to damage from the olive fly.
Great California olive oil in short supply this year
Despite the difficulties of the 2013 harvest, there is still great stuff to be tasted, even though it’s in short supply. I recently spent $45 for a 375-milliliter bottle of Kiler Ridge reserve. That might sound absurd, but only 90 bottles were produced and you have to go directly to the grower, Gregg Bone, to buy it — if he has any left. Bone said he’s not entering it into any of the competitions because he removed the bitterness, which seems to be a criteria for judging. Bone is more than a little contrarian, but the oil is really fine stuff.
Tasting olive oil — here comes the sensory part — is like tasting wine, because the oil hits different parts of your palate. It’s good to have a grassy or buttery beginning and, with a slightly delayed reaction, a peppery flavor hit the back of your palate. Sadly, the recent oils I’ve tasted from growers I respect have what I refer to as flat line — there’s a beginning but no big finish. One of my colleagues refers to it as “popcorn.”
One of the facts that caught my eye recently appeared in the Corti Brothers newsletter. Owner Darrel Corti described a “no malax” arbequina oil he is selling under his own label. Malaxation is the process by which oil is coaxed from the olives by kneading them, but in the case of no-malax oil this process is skipped and the olives go from being crushed to the centrifuge.
I think Corti is one of the smartest people in the food-marketing business, so I had to reach out to him to find out more. He emailed me to say, “Agriculture is the bane of merchants and writers! It does its own thing. The 2013 harvest was poor not only because of the fly, but also because of the warm weather for so long. The no malax arbequina was not possible to make in 2012, and the sample was made in 2011. It is not a charming business dealing with nature.” As to the “no malax arbequina,” the producer could provide only 50 gallons, and Corti took the whole lot.
Check the labeling
Some growers go to extraordinary lengths to assure customers they are getting the best quality. For example, Richard Meisler at San Miguel Olive Farm labels his bottles with not only the harvest date — which is standard practice — but also the chemical values, including fatty acid, peroxide and polyphenols. You don’t see that on import oils. He said that next year he would be sending his oil to University of California Davis for testing. It’s expensive, but the university is the best because of the amount of research it does on olives.
Yes, it’s been a disappointing year for good California olive oil — with a few ups but far more downs. Too many times I’ve listened to stories of entire olive harvests wiped out. Corti had it right: Dealing with nature is “not a charming business.” And of course you could say the same thing about growing corn or breeding cattle. But if you look hard enough, you can find some really good stuff — there’s just not enough to go around.
Main photo: Bottles of olive oil from Kiler Ridge Olive Farm. Credit: W.F. Tierney
in: Baking w/recipe
As New England’s maple sap started to drip in March, David Moore of The Crooked Chimney sugarhouse in Lee, N.H., counted the days until it would stop flowing. Right about the time the maples are tapped out, Moore collects a less sugary sap from slender, white paper birch trees.
Moore, one of the only known commercial birch syrup producers in New England, says his reddish-brown syrup tastes like a mild, slightly acidic molasses with a hint of raspberry. The viscosity at room temperature is slow, albeit a bit quicker than molasses. Its unique taste makes it well suited as an ice cream topping (Moore’s favorite); a glaze, salad dressing or braising liquid ingredient; and an intriguing baked goods sweetener.
More on Zester Daily:
In addition to its uses in the kitchen, birch syrup has high market values that could help maple syrup producers supplement future revenue streams in a sustainable fashion, according to researchers at Cornell and the University of Vermont. Its production relies on many of the techniques currently employed in making maple syrup, and birch trees are in rather good supply in the Northeast.
Birch syrup is not entirely a novelty in North America. Native Americans for centuries used it as an anti-rheumatic. Twentieth-century Alaskans also tapped it to fill gaps in wartime sugar supplies, and birch syrup production has become a cottage industry there. Still, last year’s 5,000 gallons of domestically produced birch syrup were just a drop in the bucket compared with the 3.25 million gallons of maple syrup produced.
Chef Evan Mallett of Black Trumpet bistro in Portsmouth, N.H., says Moore’s syrup has a rich, deep and slightly resinous quality that makes it suitable as a finishing syrup and a glaze for grilled chicken or pork. Mallett’s seasonal menu features brioche Texas toast, a thick slice of house-made bread stuffed with roasted mushrooms and cheese and served with huitlacoche (fungus that grows on ears of corn) butter, candy cap mushroom oil and a few drops of birch syrup.
“I like it on pancakes too, but it’s pretty expensive to slather on,” Mallett said.
The going rate for a quart of birch syrup is $78, compared with $10 for Grade A maple syrup. The selling price is very attractive, said Moore, who last year charged $25 for 8-ounce jars and sold out by the end of May. Moore sells his product at a half dozen locations in New Hampshire and will be taking some mail orders this year if supplies last.
“Making birch syrup takes more energy than making maple syrup,” explained Moore, who collects 100 to 120 gallons of sap (he typically gets about 5 gallons a day from each of his 170 taps) to make one gallon of birch syrup. Maple syrup requires only 40 gallons of sap per gallon of syrup.
Abby van den Berg of the University of Vermont’s Proctor Maple Research Center said the profitability of birch syrup production in the Northern Forest — the region that stretches from Maine through northern New Hampshire and Vermont into northern New York — in the past has been limited due to the fact that the low sugar content of birch sap (about 1% compared with 2% in maple) means producers need lots of evaporator fuel to concentrate the sap to syrup density.
But she argues that reverse osmosis, a process used in Alaskan birch syrup production that concentrates sugar densities (to 8% or greater) in the sap before it goes into the evaporator mitigates that hurdle. Modern sap collection techniques such as using a vacuum also help to increase the sap collection during the short three- to four-week birch sap season.
Moore has considered using reverse osmosis, but he currently processes sap in a 3- by 12-foot double-panned evaporator inside the wooden sugar shack he built himself. He uses a team of draft horses to help haul the firewood (ash, hickory, maple and oak) needed to fuel the evaporator. The new reverse osmosis machine would require him to run power to the sugarhouse. He estimates adding reverse osmosis would cost $7,000. “It could be a tough sell for me,” Moore said.
Neither van den Berg nor Michael Farrell, director of Cornell Sugar Maple Research & Extension Program’s Uihlein field station in Lake Placid, N.Y., could provide more than anecdotal evidence that maple syrup producers are clamoring to make birch syrup.
At a maple syrup taste test he conducted for maple syrup producers earlier this year, Farrell threw birch syrup into the mix. When he asked for a show of hands from those who liked the taste of New England birch syrup, not one went up. The producers then were offered a taste of birch syrup made with reverse osmosis. “Nearly everyone changed their mind,” Farrell said.
“This altered process gives birch syrup a wider range of flavor that should appeal to more people. They’ve just got to be willing to taste it,” he said.
Chewy Ginger and Birch Syrup Lumberjack Cookies
Yes, birch syrup is expensive, but it adds an interesting twist to these spicy chewy cookies that people won’t place until you tell them. Think of it as money well spent for tea time conversation.
Makes 24 cookies
2¼ cups all-purpose flour
2 teaspoons baking soda
2 teaspoons ground ginger
1 teaspoon ground cinnamon
½ teaspoon mustard powder
½ teaspoon allspice
½ teaspoon salt
¼ teaspoon black pepper
¾ cup unsalted butter (1½ sticks), room temperature
¾ cup packed light brown sugar
1 large egg
½ cup birch syrup
⅓ cup finely diced candied ginger (optional)
Granulated sugar for rolling
1. Preheat oven to 375 F. Line two large baking sheets with parchment paper.
2. Whisk together flour, baking soda, ground ginger, cinnamon, mustard powder, allspice, salt and black pepper.
3. Beat butter and sugar together in bowl of electric mixer until light and fluffy, 3 minutes. Add egg and birch syrup. Mix to combine well. Stir in dry ingredients. Stir in candied ginger, if using. Refrigerate the dough for 30 minutes.
4. Roll dough into 1½-inch balls and then roll them in the raw sugar. Arrange on the baking sheets and gently flatten them with the bottom of a flat glass. Bake until set and crinkled on top, about 12 minutes.
Let the cookies sit on the baking sheet for 2 minutes and then remove them to a rack to cool completely.
Top photo: The Crooked Chimney sugarhouse where Lee, N.H., resident David Moore boils down paper birch sap to make birch syrup. Credit: Christine Burns Rudalevige
Chianti Classico DOCG is one of Tuscany’s most prestigious wine appellations: Any wine bearing that name must be produced within a specified area and adhere to strict regulations about its making. So when the Consortium of Chianti Classico producers announced a change to its categories, wine critics and appassionati took notice.
Chianti Classico’s consortium recently launched a “Gran Selezione” category: a group of wines touted as the pinnacle of the area’s wine pyramid. The Gran Selezione will account for about 10% of Chianti Classico’s annual production of 35 million bottles, for a value of 70 to 100 million euros.
The launch may have taken place, with much ado, in the spectacular frescoed Renaissance hall of Palazzo Vecchio in Florence, but the reaction — in Tuscany and beyond — has been mixed. Although 35 of the area’s top wineries have so far bottled a wine in the new category, many others are giving the “Selezione” a wide berth — for now, at least. To understand the reasons for this, it’s worth taking an overview of Chianti Classico.
More from Zester Daily:
The delineated area known as Chianti Classico is located in the Chianti hills between Florence and Siena, and has long been recognized as one of the region’s best for wine production: It was first shaped in 1716 by the Grand Duke of Tuscany. Modern Chianti Classico gained elevated DOCG status (Denominazione di Origine Controllata e Garantita, or Denomination of Controlled and Guaranteed Origin) in 1984 with the “Black Rooster” wines; its consortium now represents more than 600 members.
The overall area for Chianti production is much larger, however. It stretches farther into the provinces of Siena and Firenze, and into those of Pisa, Arezzo and Pistoia. This is confusing for consumers: Although Chianti Classico and appellations such as Chianti Rufina DOCG are recognized for their premium wines, simple, inexpensive — and often not great — “Chianti” wines abound from these other parts of the region.
In Chianti Classico DOCG wines, the primary grape is red Sangiovese. Each wine must contain 80% to 100% Sangiovese, with the remaining percentage made up from other specified red grapes, including “international” varieties, Merlot, Cabernet Sauvignon and Syrah. Until recently, these wines fell into just two groups: Chianti Classico Annata (the “normal” vintage) and Chianti Classico Riserva (aged for at least 24 months), which were considered the appellation’s best wines. (Some producers, however, choose to make their top wines outside of the DOCG rules. These wines are bottled under the IGT appellation, and are the so-called Super Tuscans). Now a third group has been added.
To be admitted into this Gran Selezione, a wine must pass an additional taste test and be aged for a minimum of 30 months, of which three are in the bottle. (Note that “gran” is a shortened version of “grande,” and here means top, not grandmother.) It must also be made from the grapes of a single vineyard or from a selection of an estate’s best grapes. “The idea of this top tier is to help consumers identify an estate’s best wine,” says Sergio Zingarelli, the Chianti Classico Consortium’s president.
There’s the rub. Objectors note that the Riserva system was already in place to do that, and that the new Selezione may increase confusion in the cluttered Tuscan wine map. The Gran Selezione has stimulated a lively debate among the Italian wine world — in Tuscany and beyond — about the pros and cons of the new classification, and about alternative ideas for a change in the appellation’s structure. (Changes must be ratified by law, as the Gran Selezione’s have).
“During the recent economic crisis, the production of Chianti Riserva wines has increased, and they’re competing with Chianti Classico’s higher-level Riservas,” says Leonardo Bellaccini, the winemaker at San Felice, a leading Chianti Classico estate. Its well-known Riserva, Il Grigio, recently passed the tests to become a Gran Selezione. “We hope that once the Gran Selezione branding is recognized, it will stop the confusion between these two types of Riservas.”
Many cutting-edge wines here come from small estates with forward-thinking winemakers at their helm. Paolo De Marchi, of Isole e Olena, is one. His award-winning, pure Sangiovese Super Tuscan, Cepparello, would qualify for the Gran Selezione, but he’s reluctant to change its status.
“I don’t agree with the Consortium’s vision on this,” he says. “For me, great wines are made by their location and vineyards, not by the hands of men. I’d much rather see us differentiate between the sub-zones within Chianti Classico as a way of emphasizing the diversity of our terroirs.”
The concept of “villages” as used in Burgundy — which would allow the wines’ labels to cite the township within which they are made, such as Gaiole, Castellina or Greve in Chianti — is a hot issue among premium estates wanting to differentiate growing areas within Chianti Classico’s 7,000 hectares (about 17,300 acres) of vineyards.
“The Consortium is beginning to take steps in that direction, but it may be several years in the coming,” says Robert Stucchi Prinetti of Badia a Coltibuono. “The diversity of Chianti Classico’s terroirs is one of its strengths.”
Some producers and wine experts believe the Consortium has missed a precious opportunity to requalify Chianti Classico by limiting its grape varieties to Sangiovese and other native Tuscan grapes such as Colorino and Canaiolo.
“A Gran Selezione of just Tuscan grapes would have made sense by emphasizing the link between these varieties and this specific area,” says Bellaccini. That “first tier” would have been clearly understood by everyone.
Will Gran Selezione wines cost more? “That will be up to the individual estates,” says Consortium Vice President Filippo Mazzei. “We have not imposed price hikes for these wines, though they are of course the estates’ top bracket wines.” The Consortium hopes producers of other high-flying Super Tuscans will be encouraged to reclassify them as Gran Selezione wines, and that the word will spread positively about its latest category.
Top photo: Gran Selezione wines sit on a higher podium than the rest of the Chianti Classico wines at the media tasting in Florence. Credit: Carla Capalbo
Forgive me if the U.S. Food and Drug Administration’s recent announcement to control antibiotic use in food animals didn’t have me reaching for the Champagne.
For while the FDA’s recommendations to phase out the use of antibiotics as growth promoters and proposal to require veterinary approval of all antibiotic use on farms sound like a good idea, their voluntary nature will result in nothing more than business as usual when it comes to farm antibiotic abuse. Call me a cynic, but leopards don’t readily change their spots. For years, food animal industry lobby groups and drug companies have aggressively denied any link between antibiotic use in farming and antibiotic-resistant bacteria. Yet the very same groups have all publicly welcomed the FDA’s recommendations. Why? Because they know they are wholly inadequate.
More from Zester Daily:
I won’t go into the limitations of the FDA’s proposals here, as several respected commentators have already done a very good job of that. But suffice to say that despite decades of mounting scientific evidence that the routine non-therapeutic use of antibiotics on industrial farms is leading to the development of life-threatening multiple antibiotic-resistant bacteria, the end result is nothing more than a strongly worded FDA “recommendation” for action, without any mandatory requirements or enforcement measures to stop the intensive farming industry from putting profit ahead of human health. The same old abuse of these life-saving medicines will continue on industrial farms across the U.S., just under a slightly different guise.
So why should you care? Here are 10 things we all need to think about before we allow Big Ag to continue squandering antibiotics in food animal production.
According to the U.S. Centers for Disease Control and Prevention, at least 2 million Americans are infected with antibiotic-resistant bacteria every year, and 23,000 will die as a result.
1. There are two major factors driving the dramatic rise of antimicrobial resistant diseases. First, we’ve become too complacent about eating food from animals routinely given antibiotics. Second, we take far too many antibiotics when they are not actually needed.
2. We’re embroiled in an apparent “war” against bacteria, with antibiotics routinely given to livestock, the inappropriate prescription of antibiotics in humans, and the widespread inclusion of antibacterials in toothpaste, soap and even clothing. But all we’re doing is encouraging antibiotic-resistant bacteria.
3. It might surprise you to know that we each carry more than 4 pounds of friendly bacteria in our gut. The number of bacterial cells in and on our bodies (about 100 trillion) outnumbers the number of human cells by a whopping 10 to 1. These organisms play a vital role in maintaining our health and without them we’d be dead.
4. We need to trust our natural immune systems to protect us from disease, resorting to antibiotics only when absolutely necessary.
5. When it comes to antibiotics in farming, we use more antibiotics per pound of meat produced than any other nation in the world. A staggering 80% of all antibiotics produced in the U.S. are used on food animals.
6. It is widely accepted that disease outbreaks are inevitable in the cramped and stressful conditions found on most factory farms. But instead of improving conditions, the animals are given low or “subtherapeutic” doses of antibiotics in their feed or water, whether they need them or not, to prevent disease and maximize productivity. For example, most chicks receive two antibiotics, lincomycin and spectinomycin, for the first few days of their lives because they are forced to live in environments where respiratory diseases would otherwise be inevitable. In other words, intensive livestock systems are actually designed around the routine use of antibiotics. It’s the only way to keep the animals alive and growing.
7. In June 2013, Consumer Reports found potential disease-causing organisms in 90% of ground turkey samples purchased from stores nationwide. Many of the bacteria species identified were resistant to three or more antibiotic drug classes.
8. While good food-hygiene practices are essential when handling and cooking raw meat, an accidental spill in the refrigerator can now result in potentially untreatable, yet entirely preventable, life-threatening antibiotic-resistant diseases. Safe handling instructions must never be used to justify farming systems which actively encourage antibiotic-resistance or to absolve companies of any responsibility for the illnesses or deaths that result.
9. The major meat industry bodies claim there is no conclusive scientific evidence that antibiotic use in farming contributes significantly to an increase in antibiotic resistance in humans. However, the Centers for Disease Control and Prevention doesn’t agree and is calling for the responsible use of antibiotics, where “These drugs should only be used to treat infections,” whether that’s in humans or animals.
10. When it comes to the responsible use of antibiotics in farming, the U.S. livestock industry is already years behind the European Union, where antibiotic use on farms is strictly controlled. Europe’s livestock industry survived this change without any dramatic reduction in efficiency of meat production and the cost of food in Europe didn’t skyrocket as a result. So why not here? New legislation — The Preservation of Antibiotics for Medical Treatment Act of 2013 (PAMTA) — would end the inappropriate and indiscriminate use of antibiotics in intensive farming in the U.S. Are your representatives supporting it?
This isn’t about blaming farmers and vets: They’re simply responding to the contractual demands of Cargill, Purdue, Tyson and others that dominate our food supply. No, this is about waking up to the real costs of so-called cheap meat. We’re talking about farming systems that are not only designed around the routine use of antibiotics to keep billions of animals in such abysmal conditions alive and growing, but which knowingly encourage the development of life-threatening antibiotic-resistant diseases.
I somehow doubt that any sane American would willingly allow the squandering of these potentially life-saving antibiotics simply for cheap meat. Because when you sit down and really think about a future where antibiotics will no longer be effective — and where common diseases such as strep throat may kill our loved ones unabated — there really is no such thing as cheap meat, is there?
Got you thinking? Animal Welfare Approved farmers only use antibiotics to treat sick animals, just as in humans. We also know that if farmers use antibiotics responsibly the risk of antibiotic resistance is absolutely minimal. The result? Pain and suffering in farm animals is minimized, the risk of disease is reduced, and the efficacy of antibiotics — for humans and livestock — is protected. You can find your nearest supplier at www.AnimalWelfareApproved.org.
Top photo: Cattle grazing. Credit: Stephen Ausmus / USDA
As befits the City of the Big Shoulders, the Chicago outpost of the food emporium Eataly, which opened last week, is the largest to date, with two floors totaling 63,000 square feet and containing some 10,000 products, 23 eateries, 21 retail areas devoted to specific products, two espresso bars, two wine bars, a Nutella bar and a fine-dining restaurant.
While Eataly is a huge space with an immense number of offerings, it’s quite the opposite of the alienating experience of mega-grocery stores. Instead of dutifully pushing a cart up and down sterile, fluorescent-lighted aisles, getting your nameless, faceless (and often tasteless) boxed and canned goods, you pleasantly wander past floor-to-ceiling windows and in and out of a maze of small eateries and counters. Each counter is dedicated to a specific item: vegetables, meats, cheeses, fish, olive oil, beer, wine and much more.
Bringing an Old World market experience to modern urban shopping
About halfway through my meander, it occurred to me that Eataly is the perfect marriage of old and new. It’s a place where the Old World 10-stop shopping experience (going to the fishmonger, the sausage maker, the cheese shop, the baker, and a half dozen other small shops), meets the convenience of the New World one-stop shopping experience.
More from Zester Daily:
And there are plenty of eating and drinking opportunities to indulge in while you shop. You can stop at the pizza corner for a true Neapolitan pizza, the fritto stand for fried foods, the rosticceria for roasted meats or the panini shop for a sandwich. For drinks, there’s a beer hall and two cafes, one upstairs and one down. Wines are served in the central piazza area, which is crowned with a Hemingway quote: “Wine is the most civilized thing in the world.”
In fact, the Eataly Chicago is dedicated to Ernest Hemingway. This may seem incongruous, but Eataly’s founder, industrialist Oscar Farinetti, a great fan of Hemingway’s work, explains that the author was born and raised in the Chicago suburb of Oak Park and spent significant parts of his life in Italy. That he was also a man of large appetites is just icing on the cake.
I’ve been making pilgrimages to Eataly ever since the first one opened in 2007 in an old vermouth warehouse in the Lingotto district of Turin, at the far end of the Fiat factory. Farinetti’s brainchild is a paean to food that is “good, clean and fair.” These are the watchwords of Farinetti’s friend, Slow Food founder Carlo Petrini, who champions food that is delicious and untainted by chemicals. He also is devoted to treating farmers and food workers fairly. Farinetti and Petrini want shoppers to stop being passive consumers and instead become active “co-producers” by learning who produced what food, and how, and why that’s important.
In fact, one tenet of the Eataly Manifesto is “Eat. Shop. Learn.” Another tenet explains: “We feel that it’s not just important that we know everything about what we sell and serve, but that you also learn about the products we are so passionate about. We share with you the stories of the people and places behind all that we offer. The more you know the more you enjoy.”
Local sourcing and fresh produce at Eataly Chicago
In keeping with the precepts of Slow Food, Eataly Chicago has paid special attention to local sourcing. There is a whole section of canned and bottled goods made by Chicagoan Lee Greene’s Scrumptious Pantry, a selection of West Loop Salumi’s cured meats, pork from Bensmiller’s Farm in Iowa, Piedmontese beef from Toro Ranch in Nebraska and many more products from other Midwestern producers.
Among the can’t-miss features at Chicago’s Eataly is the vegetable butcher. As soon as you walk in the doors, you are greeted by a beautiful farmstand-like display of seasonal fruits and vegetables. You can then take your selections to the vegetable butcher, who will trim your artichokes, peel your carrots, shred your cabbage or do whatever you need for ease of cooking once you get it home.
The store’s Gelateria Alpina gelato bar offers favorites such as nocciola (hazelnut) and cioccolata (chocolate), as well as seasonal offerings. In addition to hand-scooped gelato, and unique to the Chicago store, are soft-serve gelato spigots!
As Federico Fellini says in a quote gracing a wall in Chicago’s Eataly, “Life is a combination of magic and pasta.” His words could just as well be applied to Eataly Chicago, that is, if you consider “pasta” a metonym for all great food. And great food makes us better. As Sophia Loren is quoted, in yet another Eataly sign, “Everything you see I owe to spaghetti.”
Top photo: Pasta for sale at Eataly’s newest location in Chicago. Credit: Terra Brockman