Articles in Environment
A report by Consumer Reports is calling on the U.S. Department of Agriculture and the U.S. Food and Drug Administration to kill off one of the most misleading — and downright contemptible — claims you will find on food packaging today.
The natural label claim epitomizes everything that’s wrong with our food labeling laws — or should I say lack of them. The natural wording is found on the packaging of millions of food products sold every day, including meat, dairy and eggs. Consumers consider it an important claim: According to new research from Consumer Reports, nearly 60% of people surveyed look for the natural label term when food shopping. When it comes to meat, dairy and eggs, almost 50% of consumers assume that natural means the animals were raised outdoors and not in confinement. Many consumers also think natural means that no growth hormones were used (68%), or the animals’ feed contained no genetically modified organisms (64%) or that no antibiotics or other drugs were used (60%).
In truth, any of these practices would be acceptable under the natural label. In fact, the term is pretty much a blank check for food manufacturers to mislead and deceive consumers into thinking they are buying something better — when they are not.
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Despite what you might think, a natural label claim has nothing to do with how an animal might have been raised or treated. According to the USDA, “A product containing no artificial ingredient or added color and is only minimally processed (a process which does not fundamentally alter the raw product) may be labeled natural.”
In other words, the term applies only to how the meat or poultry product is processed. So the farming system may have involved feedlot or confinement systems, or the routine use of antibiotic growth promoters or artificial hormones (for beef cattle), or the feeding of GMOs, or the mutilation of beaks and tails, and other questionable practices associated with intensive, industrial-scale livestock production.
The reality of ‘natural’ meat
The sad reality is that millions of conscientious consumers are potentially being duped and exploited on a daily basis by unscrupulous meat processors that use the natural label claim — many of which are household names and brands. That natural beef you specifically chose, which also happened to display happy cattle in a green pasture, doesn’t mean the animals were raised in a pasture, or fed a healthy diet, or treated according to higher welfare standards.
It simply means the beef contains no artificial ingredients or added colors, and that it was minimally processed after slaughter. In reality most of the cattle slaughtered for natural beef brands are finished on dirt feedlots, where thousands of cattle have little space for their last few months and eat mainly corn and grain to quickly gain weight. Such feedlot cattle are routinely given antibiotics and hormones in a losing battle to prevent disease and maximize growth rates. It’s hardly a natural existence.
Similarly, most natural-labeled eggs will come from industrial indoor poultry operations, where thousands of hens are confined in battery cages. Each bird lives in a cage with several others with each allotted less space than a sheet of letter paper. Beaks are routinely cut back using a hot knife to prevent hens from pecking each other to death out of boredom and frustration. The birds also are fed various pharmaceuticals — such as arsenic — to control pests and diseases. They never see grass or sunlight, let alone roam and forage.
It’s the same story for the 60-plus million intensively raised pigs in the U.S., confined to indoor concrete runs, fed growth promoters such as ractopamine, with their tails cut to prevent tail biting. This pork also is labeled natural. Again, would you or your family call these industrial confinement production systems natural?
Yet the major meat processors that dominate the food industry are making billions of dollars by knowingly misleading well-meaning consumers each and every day. And the USDA — the government agency responsible for “ensuring the truthfulness and accuracy in labeling of meat and poultry products” — is doing nothing about it.
Scientists argue that these marketing claims — in addition to fooling consumers — may also be leading to obesity and diet-related ill health. According to the latest research from the University of Houston, health-related buzzwords — including natural — are lulling consumers into thinking food products labeled with those words are healthier than they are.
We at Animal Welfare Approved are calling on farmers and consumers to unite behind Consumer Reports in its effort to “Kill the Natural Label.” Please sign the online petition. If you have bought natural-labeled foods, why not write to the food manufacturer and voice your displeasure? Tell them with these petitions that you won’t buy their products again until they are honestly labeled.
Misleading labels confuse consumers and threaten the livelihoods of farmers striving to feed the nation honestly and sustainably. Seek out and buy honestly labeled food. The AWA logo is a pledge that our animals were raised outdoors for their entire lives on an independent family farm using sustainable agriculture methods. No other food label offers these distinctions. You can find your nearest supplier of AWA-certified foods at animalwelfareapproved.org.
Main photo: The “natural” label does not cover how animals are raised. Credit: Courtesy HUHA
When my wife started a goat milk ice cream company in 2004, I didn’t know much about our food system. While I had previously documented Italy’s Slow Food movement for a book, that work mainly focused on the cultural aspects of food. I knew nothing about the complex faceless journey food often takes to reach our plates. Watching my wife negotiate with trucking companies and storage facilities about shipping a frozen product, then haggle with supermarkets that required her to purchase ads in their papers or pay to stock the shelves when introducing a product, and even helping her scoop ice cream at endless supermarket and farmers market demos, gave me more insight into how truly difficult it is to profit from producing value-driven goods in a low-margin world.
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By Douglas Gayeton
The experience also showed me how opaque our food system has become. The simplest products — like soda crackers — have hundreds of ingredients, many of which can’t be pronounced. But what bothered me most about the industrialization of our food system is how brazenly companies have hijacked terms like “sustainability” to explain their business practices.
Defining the lexicon of sustainability
In 2009, my wife and I asked ourselves a question: What if we took the meaning of sustainability back? What if we identified the key terms and solutions that really define sustainability in food and farming, then sought out thought leaders across the U.S. who best exemplified these ideas. And then, what if we translated their knowledge into information artworks and films and books and academic materials that would raise the level of discourse and hopefully lead people to live more sustainably?
We began by making information artworks with farmers and food producers in our Northern California community, which includes West Marin and Sonoma counties, then looked across the Bay toward Berkeley and San Francisco. I use “with” instead of using “of” because each artwork displays the actual words of the photo subject we document. This highly personal, handmade approach is time intensive, but the results create a more authentic representation of these people’s valuable ideas.
Conscious of being too geographically focused, we quickly extended our project to cover the rest of the country, even traveling up to Alaska and crossing the Pacific to Hawaii. At first we worked alone, but volunteers and interns quickly appeared (it remains a mystery how these angels always arrive at critical junctures in our project’s development). And while we initially self-funded our work, a mix of companies, foundations, NGOs and even individuals eventually came forward with financial support. Their vote of confidence continues to remain vital to our project’s success.
Our initial perceptions about sustainability, at least as it applied to food and farming, have shifted greatly in the years since. The centralization of nearly every aspect of our food system has dismantled much of the infrastructure necessary for local food systems. Many of these systems must be rebuilt: local slaughterhouses, mills, dairies and processing centers for raw goods that disappeared must return, not only to ensure food security, but also to create the sense of place vital for any community. Who knew food had so much attached to it?
New food movement has no center or single leader
Despite the challenges, this New Food Movement reshaping our country has no center or no single leader. It isn’t composed of people waiting for governments or companies to step in with solutions. Instead, these people are doing it themselves — everywhere.
To capture the explosive growth of locally-based food movements across the country, the Lexicon has expanded to include more than 200 information artworks, a series of short films with PBS called “Know Your Food,” a book called, “Local: The New Face of Food and Farming in America,” and an educational initiative for high school students called Project Localize. In all our initiatives, our core principles remain the same: Use words as the building blocks for new ideas, ideas that create conversation, foster an exchange of new ideas and hopefully shift the way our country looks at food.
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The New Food Movement’s rapid growth has made it fractious and hard to unite. Competing organizations often stymie the coalitions so necessary to translate popular sentiments into legislative action. But words are powerful. They can become tools for building a common language. With that in mind, we will launch The List this summer.
Each week we will introduce talking points for a new conversation dedicated to a single term from the Lexicon. These conversations will feature a network of partners from across the food and farming spectrum. By collaborating to share their own unique vantage points on a shared theme, our partners will enable us to share compelling stories of innovative and inspiring sustainable solutions over a variety of social media channels, allowing users to translate these talking points into communities and conversations around ideas that matter. These conversations are open to one and all. If you’d like to join, sign up at thelexicon.org. As we often say, a conversation starts with words, and we’ve got a few of them.
Main photo: Douglas Gayeton makes a portrait of Xuyen Pham at East New Orleans garden. Credit: Dane Pollok
I’m a butcher, but I’m also a part-time vegetarian. This might seem a little strange, but let me explain.
If I’m out and about and need to grab a bite to eat, I try to eat as a vegetarian. I don’t do this because I’m a self-hating butcher shop owner, but rather because I prefer not to eat meat if I don’t know where it comes from. In my weaker moments, I have been known to eat a Big Mac, but my personal lapses aren’t really the point. The reason I try not to eat meat when I’m unsure about its source goes well beyond what I choose to put into my body; to me, it is really a question of where I want my money to go to.
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By Tom Mylan
The cold, hard truth in this country is that everything comes down to money. In my new book, “The Meat Hook Meat Book,” I try to make sense of these economic webs. When you buy a family pack of steaks at your neighborhood chain store, about 11 cents of each dollar goes to the farmer. The rest of that price? To multinational corporations, out-of-state distributors, giant packing houses and all manner of middlemen in the complex supply chain that brought that package in your hands thousands of miles from where it was produced.
At my Brooklyn butcher shop, The Meat Hook, roughly 32 cents of every dollar goes directly to our farmers, giving them a financial incentive to continue raising local animals properly on pasture. And what about the other 68 cents? It pays small family owned slaughterhouses, local trucking companies, and the salaries of the people who make it worthwhile to shop at a small butcher shop.
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Our local sourcing makes us a part of a community, which inspires us to visit the people behind our products. We have amazing relationships with our farms and slaughterhouses — we can call them up and make butcher jokes, ask them about upstate agricultural gossip, and generally shoot the breeze in a laid-back way that just isn’t possible when you buy your meat in a shrink-wrapped Styrofoam tray.
But this goes beyond riding around in a truck, looking at animals grazing in beautiful pastoral landscapes, and patting ourselves on the back for being such good human beings. When we call on folks such as Mike Debach of Leona Meat Plant in Troy, Pa., we learn all sorts of things.
He goes out of his way to share his lifetime of hard-won knowledge — not just with my partners and me, but also with interns and regular customers we talk into coming along on our farm trips. We are now a part of the evolution of a host of small businesses, and we are in constant conversation with them, asking questions, giving feedback and anteing up our dollars to engage in experiments.
When you buy something, you’re actually voting with your money for that thing to continue to exist. When you choose to buy good meat, you’re supporting family farms, pasture-raised animals, humane handling practices and a better ecological outcome. When you buy commodity meat, you’re choosing mammoth corporations; CAFOs, or Concentrated Animal Feed Operations; dubious animal welfare standards; and drug-injected animals that are developing pathogens resistant to treatment with antibiotics.
The important thing here is that the money spent on good meat stays in the local economy, creating more jobs and hopefully serving more people who want to buy local meat.
Is this reductive? Dumbed down? Of course it is. However, I think that at least on this issue, being reductive is helpful. Not everyone wants to, or can deal with, all of the gray areas and minutiae of meat. There’s so much to know and consider, and the conversations can get so cluttered and complex, that it can lead to apathy on the part of the average person. But that apathy isn’t possible when you know that your meat comes from a visible chain of farmers and slaughterhouses and butchers.
I believe that this kind of local connection with our meat can preserve a community — the businesses, the environment, the way of life. Who knows? It might just save the world.
Main photo: The Meat Hook’s partners at work. From left, Ben Turley, Brent Young and Tom Mylan. Credit: Michael Harlan Turkell
It seems that Americans are not making much culinary use of honey these days and are more likely to value bees for their ability to pollinate crops than for the food they produce. Unlike those living in ancient cultures who cherished honey and considered it the food of the gods, Americans seem to think of it as just another supermarket product and not a very important one at that.
We currently sweeten our food with inexpensive granulated sugar and corn syrup, so the more costly honey is thought of as a specialty item that is most useful to people baking Greek pastries. Many supermarket shoppers are not even aware that not all honey tastes the same. But if you talk to beekeepers, you discover that the nectar that the bees gather from a particular plant will produce honey that varies in flavor from other plants so that, for instance, we get an aromatic honey from orange blossoms, whereas buckwheat produces a dark, deep-flavored product.
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This information was brought home when I had an emergency caused by a wasp nest in my backyard. Expecting houseguests and planning an al fresco lunch, I noticed a menacing stream of yellow jackets zooming in and out of a hole near where I had planned to set up a picnic table. I located someone who advertised himself as a bee and wasp expert, and he promised to come right over. Soon, a yellow truck in the shape of a bumblebee pulled into my driveway and out came a man wearing a straw hat and coveralls, and sporting a straggly beard that reached almost to his waist. He looked like a 19th-century farmer hailing from the wilds of Maine or Vermont.
Adventures in beekeeping
The man eliminated the wasps in a hurry and then joined us on the porch, regaling us with story after story about his adventures as a beekeeper and about the wonders of honey. Before leaving, instead of a business card, he gave me a jar of honey produced from his own hives with a label that had his contact information.That honey was a revelation to me, smooth yet tingling with complex flavors, convincing me that I was eating a new food. Since that time, whenever I am at a farmers market, I head right for the honey people who often provide delicious tastes.
The early Romans prized honey for its flavor and its ability to preserve foods. There are many recipes attributed to Apicius, who lived during the reign of Tiberius. He used honey in sauces served with meat or fish, and often balanced them with vinegar to create a sweet and sour effect. One of those recipes is for mushrooms cooked in honey, olive oil and fish sauce that wind up with a honey glaze, a dish I mean to try. Instead of coating meat in a thick layer of salt in order to preserve it, Apicius suggested coating it with honey, a practice he also used to preserve fruit.
The Romans also added honey to dry white wine to produce mulsum, a drink that was served with appetizers, and they drank mead, an alcoholic drink made of fermented honey that was consumed all over the ancient world. I once went to a banquet featuring a historic Roman meal and had a wonderful time tasting dish after dish of well-seasoned delicious foods and interesting drinks.
Because honey is such an ancient food, it has a long history not only of recipes but of beliefs in its power to cure disease, and it was seen as a talisman, a protector against misfortune. One superstition advised that strings dipped in honey at sunrise and tied around fruit trees would ensure that an excellent crop would be produced.
Bees too have had their legends. For instance, it was thought that if a bee enters your house, it is a sign that a visitor will appear, and if you kill the bee the visitor will be unpleasant. Even today claims are made about the health benefits of honey, suggesting it can ward off cancer, alleviate allergies and soothe minor burns.
Colony Collapse Disorder
These days, attention is being paid to the mystery of the disappearing bees. Commercial beekeepers whose livelihood depends on their transporting beehives from one part of the country to another in order to pollinate crops are experiencing a threat. Bees are mysteriously disappearing from their hives, a phenomenon known as Colony Collapse Disorder, and scientists around the world are trying to work out the causes, speculations that lay the blame at pathogens, fungus, pesticides, and the wear and tear of being hauled around on pollination jobs, or all of these things.
A new study from the Harvard School of Public Health points the finger at a class of insecticides called neonicotinoids, which appear to significantly harm honey bee colonies, particularly during cold winters.
This threat makes me appreciate honey all the more, and I am always on the lookout for dishes that include it — not just sweets such as baklava, but savory dishes that use just a little for flavoring. I found such a dish recently while browsing through a used bookstore, and came across “One Pot Spanish” by Penelope Casas that has a recipe for fresh tuna with a touch of honey. I love this dish and cook it regularly with swordfish, which I prefer, and it has become a family favorite.
Atun Frito Con Miel (Honey-Coated Fried Tuna)
This is adapted from Penelope Casas’ “One Pot Spanish.”
2 pounds fresh tuna or swordfish steaks
½ teaspoon ground cumin
Honey, enough to lightly coat both sides of the fish
All-purpose flour for dusting
Olive oil for frying
1. Cut fish steaks into four pieces and sprinkle both sides with salt.
2. Beat together the eggs with the cumin in a shallow dish.
3. Spread both sides of the fish steaks with a thin layer of honey.
4. Dust the steaks with flour, then coat both sides with the egg mixture.
5. Heat about ⅛ inch of olive oil in a skillet. Place steaks into the pan and cook over medium-high heat, turning once and cooking each side for 4 to 5 minutes until the coating is golden and the fish is cooked to taste.
Main photo: Honey-coated fried swordfish. Credit: Barbara Haber
Forgive me if the U.S. Food and Drug Administration’s recent announcement to control antibiotic use in food animals didn’t have me reaching for the Champagne.
For while the FDA’s recommendations to phase out the use of antibiotics as growth promoters and proposal to require veterinary approval of all antibiotic use on farms sound like a good idea, their voluntary nature will result in nothing more than business as usual when it comes to farm antibiotic abuse. Call me a cynic, but leopards don’t readily change their spots. For years, food animal industry lobby groups and drug companies have aggressively denied any link between antibiotic use in farming and antibiotic-resistant bacteria. Yet the very same groups have all publicly welcomed the FDA’s recommendations. Why? Because they know they are wholly inadequate.
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I won’t go into the limitations of the FDA’s proposals here, as several respected commentators have already done a very good job of that. But suffice to say that despite decades of mounting scientific evidence that the routine non-therapeutic use of antibiotics on industrial farms is leading to the development of life-threatening multiple antibiotic-resistant bacteria, the end result is nothing more than a strongly worded FDA “recommendation” for action, without any mandatory requirements or enforcement measures to stop the intensive farming industry from putting profit ahead of human health. The same old abuse of these life-saving medicines will continue on industrial farms across the U.S., just under a slightly different guise.
So why should you care? Here are 10 things we all need to think about before we allow Big Ag to continue squandering antibiotics in food animal production.
According to the U.S. Centers for Disease Control and Prevention, at least 2 million Americans are infected with antibiotic-resistant bacteria every year, and 23,000 will die as a result.
1. There are two major factors driving the dramatic rise of antimicrobial resistant diseases. First, we’ve become too complacent about eating food from animals routinely given antibiotics. Second, we take far too many antibiotics when they are not actually needed.
2. We’re embroiled in an apparent “war” against bacteria, with antibiotics routinely given to livestock, the inappropriate prescription of antibiotics in humans, and the widespread inclusion of antibacterials in toothpaste, soap and even clothing. But all we’re doing is encouraging antibiotic-resistant bacteria.
3. It might surprise you to know that we each carry more than 4 pounds of friendly bacteria in our gut. The number of bacterial cells in and on our bodies (about 100 trillion) outnumbers the number of human cells by a whopping 10 to 1. These organisms play a vital role in maintaining our health and without them we’d be dead.
4. We need to trust our natural immune systems to protect us from disease, resorting to antibiotics only when absolutely necessary.
5. When it comes to antibiotics in farming, we use more antibiotics per pound of meat produced than any other nation in the world. A staggering 80% of all antibiotics produced in the U.S. are used on food animals.
6. It is widely accepted that disease outbreaks are inevitable in the cramped and stressful conditions found on most factory farms. But instead of improving conditions, the animals are given low or “subtherapeutic” doses of antibiotics in their feed or water, whether they need them or not, to prevent disease and maximize productivity. For example, most chicks receive two antibiotics, lincomycin and spectinomycin, for the first few days of their lives because they are forced to live in environments where respiratory diseases would otherwise be inevitable. In other words, intensive livestock systems are actually designed around the routine use of antibiotics. It’s the only way to keep the animals alive and growing.
7. In June 2013, Consumer Reports found potential disease-causing organisms in 90% of ground turkey samples purchased from stores nationwide. Many of the bacteria species identified were resistant to three or more antibiotic drug classes.
8. While good food-hygiene practices are essential when handling and cooking raw meat, an accidental spill in the refrigerator can now result in potentially untreatable, yet entirely preventable, life-threatening antibiotic-resistant diseases. Safe handling instructions must never be used to justify farming systems which actively encourage antibiotic-resistance or to absolve companies of any responsibility for the illnesses or deaths that result.
9. The major meat industry bodies claim there is no conclusive scientific evidence that antibiotic use in farming contributes significantly to an increase in antibiotic resistance in humans. However, the Centers for Disease Control and Prevention doesn’t agree and is calling for the responsible use of antibiotics, where “These drugs should only be used to treat infections,” whether that’s in humans or animals.
10. When it comes to the responsible use of antibiotics in farming, the U.S. livestock industry is already years behind the European Union, where antibiotic use on farms is strictly controlled. Europe’s livestock industry survived this change without any dramatic reduction in efficiency of meat production and the cost of food in Europe didn’t skyrocket as a result. So why not here? New legislation — The Preservation of Antibiotics for Medical Treatment Act of 2013 (PAMTA) — would end the inappropriate and indiscriminate use of antibiotics in intensive farming in the U.S. Are your representatives supporting it?
This isn’t about blaming farmers and vets: They’re simply responding to the contractual demands of Cargill, Purdue, Tyson and others that dominate our food supply. No, this is about waking up to the real costs of so-called cheap meat. We’re talking about farming systems that are not only designed around the routine use of antibiotics to keep billions of animals in such abysmal conditions alive and growing, but which knowingly encourage the development of life-threatening antibiotic-resistant diseases.
I somehow doubt that any sane American would willingly allow the squandering of these potentially life-saving antibiotics simply for cheap meat. Because when you sit down and really think about a future where antibiotics will no longer be effective — and where common diseases such as strep throat may kill our loved ones unabated — there really is no such thing as cheap meat, is there?
Got you thinking? Animal Welfare Approved farmers only use antibiotics to treat sick animals, just as in humans. We also know that if farmers use antibiotics responsibly the risk of antibiotic resistance is absolutely minimal. The result? Pain and suffering in farm animals is minimized, the risk of disease is reduced, and the efficacy of antibiotics — for humans and livestock — is protected. You can find your nearest supplier at www.AnimalWelfareApproved.org.
Top photo: Cattle grazing. Credit: Stephen Ausmus / USDA
My family and I recently moved across the country, and I have found myself desperately looking for new sources of locally grown food. The easiest place for a city dweller to find local food is at a farmers market. But a farmers market, at its best, should be more than simply a supermarket with outdoor booths. A good farmers market makes you a participant in an entire system, not just a consumer.
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Food comes from your farmer. So as a newcomer to the Mid-Atlantic, I was determined to find my farmer — at least one — who would hopefully lead me to others in the future.
I began on a Saturday morning in Alexandria, Va., at the Del Ray Farmers’ Market on a tiny corner lot at the end of a street full of shops and family-friendly restaurants in the historic port city outside D.C. I tried to remain focused amid the array of tents and booths, steering clear of the glitzy world of bakers, cheesemongers and kimchi purveyors. There was plenty of time for preserved foods later. My mission was clear. I needed raw ingredients, the building blocks of meals.
Then I stumbled upon the stall for Smith Meadows Farm, providing fresh beef, pork, lamb and chicken that were grass-fed and free range. I bought a pound of frozen ground beef, a pack of freshly made chicken empanadas and a book by Smith Meadows’ owner Forrest Pritchard. “Gaining Ground” reveals Pritchard’s struggle to save his family farm by raising grass-fed beef in a sustainable way.
That evening I made four amazing cheeseburgers with Smith Meadows ground beef, then began to read Pritchard’s book with fascination. When I was done I told my husband, “He’s the guy.” I’d found my first farmer.
I contacted Pritchard through his website and he graciously invited me to tour his 500-acre farm in the Shenandoah Valley, just outside of Berryville, Va. He and his family raise hogs, chickens, turkeys, sheep and beef cattle. But it turns out that Pritchard is as passionate about forming connections with customers as he is about farming itself. He is committed to creating and supporting the sustainable economic system of small farms, local markets and concerned participants. Not only had I found my farmer, my farmer could tell me how to find other farmers.
How to find farmers
Our conversation was as free-ranging as the hogs Pritchard tended as we talked. But I’ve distilled his advice into several key tips for those who want to find their farmer.
Most farmers markets have an online vendor list, and from there you can check out the farmers’ websites. Those sites should be able to tell you whether they’re sustainable, organic, pesticide free and/or free range. Ask friends and neighbors where they get their food. Yelp and Angie’s List also will have reviews. The world is wired, even for farmers who usually deal with life’s more tangible elements.
Pose specific questions to the vendors at the farmers market. Ask your livestock farmer, “Is your beef grass finished?” This assures customers that the cattle have never been given any grain. Ask a produce farmer, “What’s at the peak of the season?” Buy the peak produce, and don’t worry too much about prettiness or durability. Some farmers will be responsive, some not, but you’ll be able to tell whether they care about their product. More important, you’ll find out if they care about the same things you do.
Shop for what interests you
There’s no point in eating great food you don’t like. Enough said.
Grow your own food
Plant a garden and ask the farmers at the market for advice. Your local farmer knows better than anyone which plants will grow best in your soil and climate zone. Raise chickens, a pig or even a single steer. There’s no better way to appreciate a farmer than to try to grow food yourself.
Be passionate and have fun
The quest to find your farmer should have a sense of adventure. The more you put into it, the more you’ll get out of it. Farmers at a market are usually passionate about what they do. They will respond to your own passion.
I’d come away with a list of questions and tips to help me create relationships with the people who help feed my family. In the coming months I plan to seek out more of my local farmers and see what I can learn about our local honey, goats, root vegetables and cider.
Pritchard and I talked about a lot more: grass fed versus grass finished, the difficulty of storing ovoid-shaped foods such as frozen chickens and the surprising economics of ground beef. But throughout my conversation I realized how lucky I was to have found my first farmer. He wants to spread the word about sustainable farming. He’s hard at work on his second book, which combines photographic portraits of sustainable farmers with the farmers’ favorite recipes. He’s committed to promoting small, local food systems that include the buyer and cook as part of that ecosystem.
Pritchard may have more to say about farming than most farmers. Your farmers might not be quite so talkative but they’re probably just as passionate about the food they grow. Meeting your farmers and buying food at a farmers market turns you into one more thread in the web of good food.
If you care about food, you care about where it comes from. So I urge you, find your farmer.
Top photo: Forrest Pritchard stops to say hello to one of his flock. Credit: Susan Lutz
So what’s a gal to do when she’s spent her whole adult life as an organic farmer passionately promoting the benefits of organic food, and then she spends a weekend in the Hamptons with her in-laws and finds out that the neighboring farm — the one with the great little produce stand selling just-picked very sweet corn, crisp string beans and amazing vine-ripe tomatoes — is conventional? Well, the truth is that I ended up buying three big bags of their delicious vegetables. We cooked it up and enjoyed it, but I felt unsettled and perturbed.
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Was I wrong to support a conventional farm that uses petroleum-based fertilizers and toxic chemical pesticides because it was right down the road from my in-laws’ house? It didn’t feel better to fight peak summer traffic and drive to the mall to shop at the supermarket that had an organic produce section. I doubted those supermarket veggies would hold a candle to the farm stand’s bounty.
The truth is, I wish that I hadn’t had to make such a hard choice. If the local farm was organic, the decision would have been simple, and I would have felt 100% great about the meal our family enjoyed.
But taste and freshness are so important when you want to cook a delicious meal, and eating local food makes me feel grounded and connected to the unique environment and community I’m visiting. I love eating food harvested nearby, so fresh that it still smells like the earth it grew in. But that enjoyment is marred by knowing that the armful of corn I’m carrying away from the field had probably been sprayed with a dangerous chemical.
Come winter, residents and visitors in the Hamptons will be buying their produce at that supermarket in the mall, and I’m thrilled that they’ll be able to choose from organic options. Every time someone purchases organic instead of conventional, it creates a positive feedback loop: the store stocks more organic food, demand for organic items increase, and eventually more land is transitioned to organic methods. Right now, less than 1% of the farmland in the U.S. is being farmed organically, so this conversion is extremely important.
Don’t assume small, local farms are organic
Many people assume that all family-run local farms use safe, sustainable methods to grow their food. In truth, most conventional farms — large ones and small ones — rely on virtually the same potent arsenal of toxic herbicides, fumigants and insecticides, as well as synthetic chemical fertilizers. These chemicals pollute our water, damage our soil, and often leave residues on the food we eat. They are also unhealthy for farmworkers, surrounding wildlife and those who live, work and go to school nearby.
We need local farmers to thrive if we’re going to preserve our farmland and have convenient access to fresh-picked produce that inspires us to eat more fruits and vegetables, and to prepare more delicious home-cooked meals. But we want our local farmers to go organic so that their produce is as healthy as possible for our families, our neighborhood, and our environment.
At my local farmers market in Monterey, Calif., there are so many stalls it’s easy to buy my peaches from an organic farmer. Even if there are days when the conventional ones look a little better and cost less, I still choose organic. I want the conventional growers to see how long the lines are for organic items and eventually deduce that giving organic a try might be a good business decision, despite the challenges and additional costs involved. People willing to pay a premium for organic food creates that incentive.
Converting conventional farms one at a time
Over my three decades in the organic farming business, I’ve seen many conventional farmers transformed into organic farming advocates. When they stop using chemicals, they begin to see their soil come alive. They see it’s possible to grow beautiful produce in cooperation with nature, and that their yields increase over time. We can influence this transformation by choosing organic whenever we shop, and by letting our local farmers know we prefer our food produced without any synthetic chemicals, and that we’re willing to pay more for it.
Wouldn’t it be fantastic if next time I visited my in-laws I learned that the farm next door was converting to organic, and I didn’t have to worry that there were chemicals on my produce or being sprayed so close by?
Top photo: Myra Goodman. Credit: Sara Remington
Beijing has been a hotbed of culinary activity since at least as far back as imperial days when localities would dispatch their best chefs to cook up regional delicacies for the emperor there. Creativity and diversity in food shouldn’t come as a surprise given that Beijing is city of more than 20 million people.
These days, food-related activities are increasingly focused on building awareness around sustainability, DIY culture and farm-to-fork conscientiousness. Nothing reflects this greater than the early October Beijing Design Week.
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This year, organizers added Food Loop, a sustainable food festival within Design Week, to what had previously focused exclusively on visual arts, architecture, interior design and issues related to urban planning.
Based out of 751 D-Park, which is a section of the well-known 798 arts district but with elevated walkways and stairwells winding up into old factory structures, Food Loop’s sustainable food exhibits included a demonstration of urban farming and workshops about beekeeping, desktop aquaponics and pickling.
Panel discussions and a self-harvesting vegetable market were complemented by a vegan pop-up restaurant run by Chef Laura Fanelli. Fanelli is the founder and former head chef at the Veggie Table, a vegan restaurant on the popular Wudaoying hutong within the historic neighborhood of Beijing’s second ring road.
At the Food Loop, overlooking a postmodern conjunction of old factory buildings, contemporary art galleries and sculptural installations, Fanelli served dishes including a meat-free version of the classic Beijing noodle dish zhajiangmian. Traditionally, wheat noodles are topped with a (usually pork-based) bean sauce and garnished with bean sprouts, cilantro, green onions as well as julienned carrots and cucumbers, resulting in a smoky, satisfying dish somewhat like spaghetti Bolognese. In Fanelli’s version, tofu bits and soybeans were added to the mix, and soy protein takes the place of pork in the sauce.
Floating aquaponics in China
Sick of food safety scandals and mystery meats — most recently, rat meat being passed off as lamb — Beijing is not only experiencing something of a vegetarian and vegan renaissance, it is also seeing a boom in home-based food-growing projects. A local aquaponics association has begun offering regular DIY classes on setting up desktop aquaponics systems, which was offered by Food Loop during design week.
I’ve purchased one aquaponics kit and once the weather turns too cold to grow food on my rented plot of land outside of the city, this is one way I hope to continue to feed myself, at the very least supplying my own herbs in a way that I’m confident is chemical free.
On the higher end of the spectrum was the dining, video and design installation called “Meating Amy.” A partnership between Chef Brian Reimer of Maison Boulud and design firm Jellymon, it took participants through the story of a pig raised in Yunnan, before it was slaughtered for consumption. Then a meal using parts of a pig from that same farm was served, and parts of the pig were also converted into small material items that helped to create a food cart. The goal, in part, was to reinforce the connection between what we eat and where it comes from.
Sustainable food trends reach Beijing
Beijing and its culinary scene continue to evolve. There is booming creativity in cooking here and the local community is focused on exploring alternatives and advances beyond the current food status quo. The same trends that we see in New York City, Paris or Singapore are also emerging here, with unique expressions that are particular to Beijing’s challenges and needs.
Top photo: An aquaponics set showing how fish and vegetables can grow together, as part of the Food Loop in Beijing. Credit: Manuela Zoninsein