Articles in Family Farms
If you knew it took 160 days to grow a carrot, would it change the way you think about eating one?
That’s the question that artist and farmer Matthew Moore set out to answer with a series of time-lapse videos of plants growing from seed to harvest. “If you went to the supermarket, bought a head of lettuce and you were able to see the life cycle of that plant in a few seconds or a few minutes, it might change the way you think about that food,” he said.
Pam Weisz is deputy director of Change Food, a nonprofit that works to raise public awareness and educate consumers about problems with the U.S. food system. Learn more at www.changefood.org.
Art, Moore said, “can put us into a state that words can’t describe — it completely simplifies everything.”
Moore talked about the importance of art in making people think about food at TEDxManhattan, a one-day conference in March featuring leading innovators in the food movement. (See embedded video below.)
In his poignant and emotional talk, Moore said that his story began when he realized that although he is the fourth generation on his family’s farm outside of Phoenix, “I’m also the last to farm this land” because of the massive amount of development going on in the region.
“When I returned to run the family business in the beginning of the last housing boom I just inherently knew that I had to document this process,” he said.
He began by artfully showing the impact of suburban sprawl on the land. In one picture-perfect example, he created a replica of a suburban lot map in which he grew 253 homes out of sorghum and made roads out of wheat.
“What art is so good at is asking questions,” he said. “The question I had was: Why does this make sense? Why is this the best, the highest use of this ground?”
He began to make his time-lapse videos on the theory that most people don’t understand what goes into growing the produce they eat, and that if they did, they might approach the supermarket with a different perspective.
The time-lapse films were shown in a Utah supermarket as part of the 2010 Sundance Film Festival. When consumers approached a selected vegetable, an LCD screen displayed that plant’s entire life cycle, set to music. And, Moore said, people watched. “We realized that it works,” he said. “I did all these conceptual projects, and all I had to do was let the plant tell the story.”
Moore is part of a larger movement using art to encourage people to think more about their food, at a time when consumer interest in food, and how it’s produced, is rising. Many artists are engaged in this work. Stefani Bardin used pills, designed to record video and sound from the gastrointestinal tract, to examine the effects of eating natural versus processed food; the resulting video has been watched more than 3 million times. Tattfoo Tan has developed a range of specialized paint colors matched to the colors of fruits and vegetables, known as the Nature Matching System. He’s used the system to create, among other things, a place mat that has been sold at the Museum of Modern Art Design Store. Photographer Henry Hargreaves created physical maps using iconic foods of countries for his Food Maps series.
Moore founded a nonprofit, the Digital Farm Collective, inspired by what he describes as “the increasing disconnect between consumers and the source of their food.” The DFC’s mission is to broaden the understanding of how food grows and preserve growing practices by telling the story of cultivated crops using video and digital media in schools and public spaces.
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The DFC has sent cameras around the world, asking farmers to create time-lapse videos similar to those Moore has made. Interviews with farmers and practical data about produce as it grows from seed to harvest are also incorporated. This content is available in the DFC’s “Living Library.”
The DFC shares its work through two other programs. The first, Seedlings, provides curricula for schools to get kids engaged in gardening. “Through that we learn how better to communicate and inspire the next generation of growers and consumers,” Moore said. The second, Lifecycles, works to exhibit the DFC’s content in public spaces. For example, the group’s work was part of an exhibit at the San Jose Museum of Art in Northern California this year.
The goal, Moore said, is to inspire and educate. “Consumers play a role in food advocacy every time they go to the grocery store,” he said. “We have to understand the global implications of every choice that we make.
“And all I know is words won’t cut it sometimes,” he added. “Sometimes we need more.”
Main photo: An aerial shot of Matthew Moore’s replica of a suburban lot map, in which he grew 253 homes out of sorghum and made roads out of wheat. Credit: Matthew Moore
News travels faster in small towns than on social media, so when Parade Magazine announced last week that my hometown of McMinnville, Ore., was a finalist in a race for the Best Main Street in America, the town’s good gossip suddenly took on a national flavor. Parade praised McMinnville’s Third Street for its picturesque main drag, its homegrown festivals and its award-winning restaurants and tasting rooms.
I hope when people come to town they discover that what sets McMinnville apart is the food – not just the restaurants we love, but how differently people eat here. After all, Third Street is not just a quaint strolling village for wine-country tourists — though its antique storefronts, friendly people and the way every person crossing the street stops traffic might suggest otherwise. Third Street, our Main Street, is the backbone for the food system, and all tendrils reach out from it.
Pride in food
Our restaurants use local food as a source of pride and a matter of fact. For Thistle, a farm-to-table restaurant of the highest caliber, sourcing local is its calling card, the ethos that drives its turn-of-the-century (as in, last century) menu. Thistle has received a lot of deserved attention for the almost holy way its chefs approach food, but the truth is nearly all of the great restaurants on Third Street source from home. Bistro Maison, where diners can relax in the most gracious service in wine country, uses local produce because there is simply no better way to coax out exceptional flavors using French techniques. Nick’s Italian Café has long used seasonal eating to give real Italian specialties a wine country kick, topping Neapolitan-style pizza with nettles from near the river or lacing sultry Dungeness crab through its lasagna. When you eat a patty melt at Crescent Cafe, you are tasting the owners’ own cattle. What we’re discovering as each year passes is a small-town food scene rising to the demands of an international wine public but still keeping the flavors, ingredients and traditions of this place alive.
The restaurant scene is easy for tourists to experience. It is not uncommon for us to meet visitors from Texas who flew in just to eat here. But McMinnville is also the first place I have lived where shopping at the grocery store seems to be an afterthought. If you want honey, you’re not buying it in little bear jars from the shelf, you’re probably getting it in two-gallon jugs from your honey guy. If you eat eggs, they are probably from your own chickens or from your best friend’s. Other places may make a fetish out of vegetable growing, but you don’t get points here for growing a garden. If you have the space, you are feeding your family from your backyard. Half of my friends are part of a full community supported agriculture (CSA) diet and eat according to the seasons. When my friend Jasper orders his Stumptown latte at Community Plate, a breakfast and lunch hotspot, he brings the milk from his own cow.
A culture of sharing
People here live truly hyphenated lives, with eggs in many, many baskets, and for most of them, their hyphens connect in some way to the food system. A chiropractor might run a sideline salsa business, a freelance tech guy might have his hand in kimchi, winery owners might share their homemade peppermint bark at a local food swap. Everyone has access to something special and everyone shares.
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Usually, you don’t have a way to get at the fabric of a place until you’ve lived it over time, but for my family, McMinnville was a quick lesson. When we arrived here in December of 2011, I was two months pregnant. When our second child was born, complete strangers walked food into our kitchen every day for three full weeks. Not casseroles, mind you. Full roasted chickens. Lovingly tended sage and rosemary potatoes. Salad greens dotted with edible flowers. What McMinnville understands more than anything else is how to feed people.
People in McMinnville know how good they have it. Not all of Oregon’s small towns have the infrastructure or the climate to eat like this. A few hours south and far to the east, in other small towns, food scarcity is a real issue. In Brownsville, the last grocery store closed shop a few years ago and the town decided to cover over its baseball diamond with a community garden to help people have better access to food. Far to the east, some towns have to drive more than an hour to find a grocery store.
I haven’t decided whether I really want McMinnville to be the Best Main Street in America. The journalist in me gets starry-eyed at the prospect of having our ordinary lives valued on such a national stage. But the budding small-town girl in me keeps thinking about what it really feels like to come in second. In the moment, you feel so close to the prize that it feels like heartbreak, but afterward, all you feel is the drive for improvement, the room for growth.
Win or lose, as every small-town denizen knows, it feels good to be part of the parade. I’ve been in three small-town parades since I moved here and know now that it is like being invited to the table. The joy comes from feeling the energy of the crowd.
Main photo: Community Plate features seasonal ingredients and is the place to be for families, the laptop brigade and local business owners breakfasting before work. Credit: Emily Grosvenor
One of my best food friends is white pastry wheat. White refers to the tint of the bran — wheats are either white or red. Pastry means a soft wheat, one with low levels of gluten-forming proteins. Those proteins are what help build the gluten matrix when using hard or bread wheats; soft wheats make tender cakes and quick breads. The pancakes I make from Farmer Ground Flour’s organic, stone ground whole wheat pastry flour are the definition of perfect in my family, the pancake of request for my 11-year-old’s birthday. The pancake that means pancake and home.
Farmer Ground Flour is a mill that stone grinds organically grown New York State grains. Grain farmer Thor Oechsner is part owner in the mill; he and his fields, and millers Greg Mol and Neal Johnston, are great help as I try to understand flour from field to griddle.
My favorite wheat gets planted in the fall. Fall crops go in the ground in September or October, early enough for the seeds to grow a few inches before winter. Fall planting helps seeds get a head start on weed seeds that sit in the ground. Spring can be pretty wet, and hard for farmers to get in the field, so that’s another advantage of this habit. Grains take to this system pretty well, since they are the edible seeds of certain grasses, and much like a lawn, these grass crops go dormant.
Snow cover helps protect the crop. A certain amount of winterkill is expected in fall planted crops, but this past winter, things looked pretty dicey. In New York’s Finger Lakes region, plenty of snowstorms hit but the snow melted quickly. In low spots, that melt turned to ponds.
Beyond this local hint of doom, there was some general anxiety in the wheat world about supply and prices. By March, stores of North American organic wheat had dwindled. The 2013 wheat crop was limited by continued drought in the arid Southern Plains; regional supplies in the Northeast were limited by a very wet season. Larger organic mills were turning to Argentina for bread wheat. This fact, plus political pressures in Eastern Europe, created worry about what this year could bring for harvest. Late freezes hitting the Plains States during greenup, the time when fall planted grains start to grow, fueled my wonder.
Mid-April, I took a drive to Ithaca, N.Y., to see how my future pancake flour was doing. Amazingly, some of the fields were greening up quite nicely. Sure, there were spots where the plants did not survive, but those tan tips that sat over iced snow were getting crowded by green growth. What a delight to see.
This is what the field looks like now, a couple of weeks before harvest: a field of wheat rows, as American as a box of cereal. Look at those green stalks peaking through the gold heads. Ah, breakfast.
Why did this field and other fields recover? Winterkill is also known as winter survival. Plants that had enough room bounced back from the harsh conditions and grew well. Another factor was the plants having strong enough roots to withstand the pressures of temperature changes from winter through spring.
This tiny rye plant (pictured right) didn’t make it. It just didn’t have enough roots to hang on to the ground as temperature swings pulled the dirt together into frozen clumps. It was frost heaved.
Winter survival is tricky. Too little growth and the earth kicks out the plant. Too much, and the long green leaves attract mold, or other smothering problems. The malting barley crop in New York suffered a 50% loss due to winterkill, which is understandable, as growers are just figuring out how to make this crop work. The state’s 2013 Farm Brewery Law, which ties licensing for a certain kind of brewery to use of state agricultural products, such as grains, hops and honey, has caused a bit of barley fever.
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A work in progress
Growing wheat and barley outside of the grain belts is a work in progress. Grain farming and processing, like malting, concentrated in the Midwest, Plains States and Northwest in the late 19th and early 20th century; this consolidation wiped out knowledge and infrastructure for how to grow grain crops in the Northeast. Farms grow grains for dairies, but cows eat differently than we do. And they do not drink spirits or beer.
Growing grains for malting, distilling and flour markets is more complicated than growing for animal feed. These specialty markets need different seed varieties and fertilization practices to hit certain performance markers, like protein levels. Growing food grade grain also requires more cleaning, and careful post harvest handling and storage. The learning curve is steep as people switch from commodity production to community enterprises.
I’m lucky to have a window on these grain ventures, and see people cooperate as they try to figure out what works. Right now, my pancake-flour-in-the-making looks good. The crop isn’t in the bin yet; there’s still time for weather to wreak havoc. But the farmers and researchers I’ve talked to are optimistic. Yields will be down, but there will be wheat.
Main photo: Those tan and brown matchsticks are wheat plants, trapped in ice sheets. Oh my, I thought, what are we going to eat next year? Credit: Rachel Lodder
A report by Consumer Reports is calling on the U.S. Department of Agriculture and the U.S. Food and Drug Administration to kill off one of the most misleading — and downright contemptible — claims you will find on food packaging today.
The natural label claim epitomizes everything that’s wrong with our food labeling laws — or should I say lack of them. The natural wording is found on the packaging of millions of food products sold every day, including meat, dairy and eggs. Consumers consider it an important claim: According to new research from Consumer Reports, nearly 60% of people surveyed look for the natural label term when food shopping. When it comes to meat, dairy and eggs, almost 50% of consumers assume that natural means the animals were raised outdoors and not in confinement. Many consumers also think natural means that no growth hormones were used (68%), or the animals’ feed contained no genetically modified organisms (64%) or that no antibiotics or other drugs were used (60%).
In truth, any of these practices would be acceptable under the natural label. In fact, the term is pretty much a blank check for food manufacturers to mislead and deceive consumers into thinking they are buying something better — when they are not.
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Despite what you might think, a natural label claim has nothing to do with how an animal might have been raised or treated. According to the USDA, “A product containing no artificial ingredient or added color and is only minimally processed (a process which does not fundamentally alter the raw product) may be labeled natural.”
In other words, the term applies only to how the meat or poultry product is processed. So the farming system may have involved feedlot or confinement systems, or the routine use of antibiotic growth promoters or artificial hormones (for beef cattle), or the feeding of GMOs, or the mutilation of beaks and tails, and other questionable practices associated with intensive, industrial-scale livestock production.
The reality of ‘natural’ meat
The sad reality is that millions of conscientious consumers are potentially being duped and exploited on a daily basis by unscrupulous meat processors that use the natural label claim — many of which are household names and brands. That natural beef you specifically chose, which also happened to display happy cattle in a green pasture, doesn’t mean the animals were raised in a pasture, or fed a healthy diet, or treated according to higher welfare standards.
It simply means the beef contains no artificial ingredients or added colors, and that it was minimally processed after slaughter. In reality most of the cattle slaughtered for natural beef brands are finished on dirt feedlots, where thousands of cattle have little space for their last few months and eat mainly corn and grain to quickly gain weight. Such feedlot cattle are routinely given antibiotics and hormones in a losing battle to prevent disease and maximize growth rates. It’s hardly a natural existence.
Similarly, most natural-labeled eggs will come from industrial indoor poultry operations, where thousands of hens are confined in battery cages. Each bird lives in a cage with several others with each allotted less space than a sheet of letter paper. Beaks are routinely cut back using a hot knife to prevent hens from pecking each other to death out of boredom and frustration. The birds also are fed various pharmaceuticals — such as arsenic — to control pests and diseases. They never see grass or sunlight, let alone roam and forage.
It’s the same story for the 60-plus million intensively raised pigs in the U.S., confined to indoor concrete runs, fed growth promoters such as ractopamine, with their tails cut to prevent tail biting. This pork also is labeled natural. Again, would you or your family call these industrial confinement production systems natural?
Yet the major meat processors that dominate the food industry are making billions of dollars by knowingly misleading well-meaning consumers each and every day. And the USDA — the government agency responsible for “ensuring the truthfulness and accuracy in labeling of meat and poultry products” — is doing nothing about it.
Scientists argue that these marketing claims — in addition to fooling consumers — may also be leading to obesity and diet-related ill health. According to the latest research from the University of Houston, health-related buzzwords — including natural — are lulling consumers into thinking food products labeled with those words are healthier than they are.
We at Animal Welfare Approved are calling on farmers and consumers to unite behind Consumer Reports in its effort to “Kill the Natural Label.” Please sign the online petition. If you have bought natural-labeled foods, why not write to the food manufacturer and voice your displeasure? Tell them with these petitions that you won’t buy their products again until they are honestly labeled.
Misleading labels confuse consumers and threaten the livelihoods of farmers striving to feed the nation honestly and sustainably. Seek out and buy honestly labeled food. The AWA logo is a pledge that our animals were raised outdoors for their entire lives on an independent family farm using sustainable agriculture methods. No other food label offers these distinctions. You can find your nearest supplier of AWA-certified foods at animalwelfareapproved.org.
Main photo: The “natural” label does not cover how animals are raised. Credit: Courtesy HUHA
The 2014 Auction Napa Valley-The American Wine Classic shattered last year’s record and raised a staggering $18.7 million over one weekend in June.
The auction was the brainchild of the late Robert Mondavi, known as the “Godfather” of Napa Valley. His vision was supported by the Napa Valley Vintners Association, and the auction was launched in 1981. To date, the group has invested more than $120 million from auction proceeds in Napa County nonprofit organizations.
As in previous years, 2014 auction lots were gilded with trips to far-flung locales in private jets or luxury yachts, flashy sports cars, magnums of pricey Napa red wine and the ultimate indulgence — dinner for 50 at the venerable French Laundry restaurant.
After all, this is the Napa Valley brand: touting high-end Cabernets and projecting a sexy, glamorous image. And it takes a village to stage an auction of this magnitude — an event that draws oenophiles from around the globe.
Napa Valley’s vintners are as diverse as its terroir. There are the stratospheric cult labels such as Screaming Eagle, Harlan, Colgin and Araujo. Then there’s the other face of Napa: winemakers who are active participants in the auction but seek a lower profile.
After the adrenaline rush of this year’s auction slowed Sunday morning, I had the opportunity to meet one such winemaking family, the Biales of Robert Biale Vineyards, who are among the pioneers making up Napa’s historic landscape.
Clementina Biale, 82 years young, and her son Bob Biale greeted me in the matriarch’s Tudor-style house in the city of Napa. For 70 years, the family has farmed Zinfandel in Cabernet country. “Aldo loved Zinfandel,” Clementina said of her late husband while walking us out to the terrace overlooking vineyards planted with Zinfandel, Petite Sirah and Sangiovese.
Today, the Biales are continuing their family tradition of Zinfandel. Their annual production of 15,000 cases includes 12,000 cases of 14 vineyard-designate Zinfandels from various properties in the Oak Knoll appellation and 3,000 cases of Petite Sirah and blends. The wines reflect elegance and balanced fruit — none of the jamminess you associate with Zinfandel.
“Napa was full of Zinfandel and Petite Sirah,” Bob Biale said. Then Cabernet Sauvignon came along in the late 1960s. After Napa’s win at the 1976 Judgment of Paris competition, Cabernet became even more popular, he said. “Napans found that Cab grows well, so they pulled out all the Zinfandel.”
Biale family has humble origins
An active octogenarian, Clementina drives around Napa doing errands and going to church. She draws the line at driving on the freeway, though.
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“I never went to university,” she told me. “I was happy to raise a good family. We had a good life, nothing fancy.”
A few times a week, Clementina visits the humble barn-like Biale tasting room in Napa, where her handmade aprons and bottle bags are sold among other items.
“Aldo always said you don’t need a million-dollar room to have good wine,” she said fondly about her husband, who passed away in 2009 at age 80.
Aldo Biale was born in 1929 on Napa’s Mount Veeder to Pietro and Christina, who arrived in the early 1920s from Liguria, Italy. To help Aldo learn English, the family moved to the valley floor and purchased its first 5-acre parcel in 1937. They planted Zinfandel and fruit orchards while also raising white leghorn chickens. Pietro passed away in 1942, leaving 13-year-old Aldo and his mother to tend the ranch.
In 1953, Aldo visited Italy for the first time and met Clementina in Piedmont. “He took me to a fiesta,” she recalled.
They married a year later, and Clementina arrived in Napa in 1954. She raised four children and helped out in the farming operation.
In his teen years, Aldo worked on the family vineyards, delivering fresh eggs in the community. At age 14, he figured out there was more money in wine than selling Zinfandel grapes at $25 per ton, so he started making homemade jug wine and sold it without a license until the mid-1960s. Aldo continued selling grapes until 1990, including to such companies as Gallo and the St. Helena Co-op.
Aldo also kept his day job, working for Napa City’s Water Department. He would come home at 4 p.m. and start farming till 10. “There were lights on the tractor,” Bob recalled. “He had chores for me and my brothers. Now I’m glad we grew up this way and learned from him.”
As we taste the Black Chicken Zinfandel, a blend from different vineyards, Clementina tells the story behind the label. The name was a code for the jug wine for customers who ordered by telephone. The Biale family’s phone was on a party line, meaning it was shared with possibly nosy neighbors.
Clementina had just arrived from Italy when she answered a call from someone asking for two dozen eggs and a black chicken. “I said to this fella, ‘We have no black chicken, we have white,’ ” she said, laughing. She soon learned it was the code for Aldo’s secret Zinfandel.
“But my father’s dream was to have a brand that was our own wine,” Bob said. That was realized when Aldo and Bob founded Robert Biale Vineyards in 1991. Later, a partnership was formed with Dave Pramuk and Dave Perry.
“We had a nice little team, but we still kept our day jobs,” Bob said. He worked with the cellar team crew at Beringer.
Bob reflects sadly about the old-vine Zinfandels that were pulled out and replanted to Cabernet Sauvignon. He points in part to Robert Mondavi for this conversion.
“He was right by planting more Cab varietal, which put Napa on the map,” Bob said. “God bless him, that Cab conversion has allowed us growers to actually make a living. But it came with a sacrifice by removing old Zinfandel.”
Standing by their Zinfandels, the Biales are part of Napa’s mosaic of vintners. Over the years, Biale wine has been poured at the barrel auction’s marketplace tasting. “I am considering participating in the barrel auction next year,” Bob said.
That Biale Zin is sure to stand out in a barrel room full of Napa Cabs.
Main photo: A selection of Robert Biale Vineyards wines. Credit: Mira Honeycutt
Now that the warmer months have rolled around, you’re probably eager to get your hands on as much delicious summer produce as possible. Bright juicy berries, delicate asparagus, zesty herbs — the possibilities for lively summer dishes are endless! So how can you find nearby farmers markets that carry the produce you want? And once you’re there, how can you learn to select perfectly ripe, pesticide-free items — and store them so they stay fresh? Plus, shouldn’t there be an easier way to find seasonal recipes than digging through hundreds of cookbooks? For all of your summer produce needs, look no further than your phone. These five apps will guide you to the best local, seasonal and sustainable items and teach you how to maximize their freshness and flavor while minimizing your spending and environmental impact.
Farmstand seamlessly blends information about local seasonal produce with the sharing aspects of social media, all on an engaging and colorful interface. The app provides access to directions, hours, photos, events, deals and other helpful information on more than 8,700 farmers markets around the world. After finding markets nearby, you can satisfy your inner Instagram lover by sharing photos, recipes and thoughts with other users and browsing their favorite produce. Plus, the app’s 365-degree social media profile — including blog, Twitter, Facebook, Google+ and website pages — allows you to access Farmstand’s information from whatever platform you prefer, and will continue to inform you about new produce, deals and recipes. If all this weren’t enough, the mission of Farmstand’s creators — to “make it easy to eat local, prevent food waste, and get food to those in need” — secures Farmstand’s No. 1 ranking on my list.
Available on: iPhone and iPod Touch
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2. Fresh Food Finder
Looking for the simplest way possible to find local in-season produce? Fresh Food Finder is your best bet. With this app you can find farmers markets nearby, search for a specific market or filter for markets by certain features. Fresh Food Finder also shows a variety of information for each market that can include hours, directions, website, available goods and payment options. The interface — while less modern and colorful than the likes of Farmstand — is extremely simple and user friendly.
Available on: Android, iPhone, iPad and iPod Touch
Having Harvest is like having a local farmer in your back pocket. The app provides tips for selecting high-quality, ripe produce and tells you how to store foods properly at home to maximize their freshness. Harvest also shows pesticide levels so that you know when it’s worth splurging on organic items — which is healthy for both you and your wallet. On the app’s clean, vibrant interface you can see which produce is in season near you or simply search by produce type. Though it can’t display nearby markets and it’s not free, Harvest merits the small price for those who seek to educate themselves about extending the freshness and lowering the pesticides in their food.
Available on: iPhone, iPad and iPod Touch
Seasons is the best app for tracking the natural growing seasons of produce in your region. The app divides 214 fruits and veggies into four categories: coming into season, in season, at season end and in season all year. You can filter items by month, produce type, or local or import season. Each food is accompanied by a graph of its local and import seasons, a photo and a description. Once you’ve determined which in-season fare you want, you can find farmers markets near you and directions to them — though you aren’t able to search for specific markets or filter markets by the produce you want as in Fresh Food Finder. Although you have to pay for Seasons, it could be a worthy investment if you want to stay particularly attuned to the natural growing cycles of your favorite local produce.
Available on: iPhone and iPod Touch
Locavore helps you find out what produce is in season near you, where it’s available and how to cook it. The app tracks what produce is in season where you are and then helps you find that produce at farmers markets nearby. Once you’ve brought your seasonal goodies home, voilà — Locavore shows you recipes that feature them. You can share local market discoveries and favorite recipes with others through Locavore’s Facebook page. Although Locavore’s offerings give it great potential, a recent update has made the interface less user friendly and brought in bugs that prevent it from loading maps and other information. Hopefully a forthcoming update will resolve these issues.
Available on: Android, iPhone, iPad and iPad Touch
Main photo: A variety of vegetables and herbs for sale. Credit: Rose Winer
The revolution in food we’ve been witnessing for decades — the chefs, the farm-to-table movement, the pop-ups, the food trucks and all that — has spurred eateries galore featuring good food. Often awesome food.
Usually it’s urban food. A friend who just returned from Brooklyn told of how wherever she looked there was exceptionally good food to buy and eat, and how much of it she sampled.
My own recent experience in Portland, Ore., was similar. It was impossible to walk down a street without being tempted by good things to eat that were beautifully prepared and presented. My friend and I ate food when we weren’t even hungry simply because it was so enticing.
A tiny shop across from Ace Hotel on Stark Street had but a few small tables, excellent brewed loose tea and a very small number of perfect pastries — from homey oatmeal-date bars to an exquisite Paris-Brest. Who could resist? We couldn’t and we didn’t, even though we had just had a very satisfying lunch at Clyde Common.
In the very short time we spent in this city, we ate much, drank much and spent much to support Portland’s edible economy. And it was all worth it.
Good food making its way out of the big cities
But what I really value about the sea change in cooking is not so much the excess of goodness on a city street, as gratifying as that might be, but what you might find in a small town, away from an urban center.
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Take McMinnville, Ore., an hour away from Portland and a place that qualifies as a small town. On this trip, it was the Red Fox Bakery that seduced us. I’d been there before and especially enjoyed the sandwiches. They don’t read as if they’re going to be exceptional — it’s the usual sandwich fare presented on the bakery’s sliced bread. But the bread is so good and so fresh you can’t believe how delicious what seems to be an ordinary-sounding sandwich can be.
Not only are the sandwiches tasty, but they are substantial without being heavy, and it feels like a meal. Real food. Nourishing. The macaroon that comes with each sandwich is a generous nod to dessert, although you might be tempted by a fruit pastry as well. I always am.
Because it was chilly and wet when we arrived in McMinnville, we first paused at the Red Fox just for a look, but the look turned out to be for a cup of hot soup to warm us, a thick slice of that good, fresh bread and then a rhubarb galette.
The next day was Mother’s Day, and although they said they’d open at 8, so many people came by to pick up pastries for their wives or mothers that they were serving by 7. That day our breakfast was a galette as well, this time filled with the blackest of blackberries. And a cup of Illy coffee.
Red Fox cares about its wheat more than forming the perfect croissant. The pastries may look a little funky, but they’re good to eat. Not only do the bakers bake with the best local wheat they can get, they sell it at the counter in flour sacks printed with flowers, the same sacks of wheat we had encountered at the farmers market in Portland. Red Fox is a farm-to-table establishment and not that unusual except for being in McMinnville rather than Portland. As it says on its website, “We’re an artisan, small-batch bakery that specializes in unique flavors, wholesome and all-natural ingredients, and that strives to support locally grown produce and agricultural goods.” And so they bake with this local wheat. It’s not necessarily old-variety wheat, but it’s good wheat. And they use the good local fruits that grow so well there.
The building that houses the bakery is the kind you can find only in small towns and big cities that haven’t yet “arrived” on a food scene — a barn-like space that hasn’t been touched by a designer of any stripe. There’s the big stack oven, the sacks of wheat on the counter, the racks of bread behind, a menu board, a few tables and stacks of cups for the Illy coffee brew.
The tables are mismatched, which hardly matters, but my favorite touch is the bumper sticker slapped on the door that reads “Grateful for gluten,” a courageous statement in a day when so many are, or claim to be, gluten intolerant. Again in the owners’ own words, “… We believe the healthiest sweets and baked goods aren’t necessarily low-fat or gluten-free. … Cost and profit isn’t the bottom line. Seeing a person’s eyes light up as they bite into one of our cupcakes is.”
I like that sentiment. Both of them. It sounds big city, but it’s actually small town.
Another good little find in McMinnville is Thistle, a restaurant with a window facing a side street that recalls the mood of Kinfolk magazine — a small wooden work table, some old equipment, the stove in the background, the promise of something “artisanal.” The small bar (“… an ode to the pre-Prohibition era, a time when the cocktail was king …” its website says) and few tables provide space for some very good wines and farm-to-fork food that rivals any Portland restaurant. No doubt other treasures like these are around, but for a short visit — less than 24 hours — these were good to find and ones to return to.
I love that good food is not just stuck in urban areas but is showing up in smaller places more and more. This is hardly the only example of that, but being such a recent experience, it reminds me how good it is to be able to eat well in small towns too. And shouldn’t this be the ultimate result of all those kids going to culinary schools?
Now, if we could just find this food in our schools, I might be tempted to think that all is well, or at least getting there.
Main photo: A Grateful for Gluten sign hangs in a window at Red Fox Bakery in McMinnville, Ore. Credit: Deborah Madison
The U.S. Food and Drug Administration’s recent deal with the farm antibiotic industry to voluntarily phase out the use of antibiotics as animal growth promoters sounds like a real step forward — until you look at the details. That’s because this action does nothing to stop the ongoing abuse of antibiotics in farming nor does it prevent the spread of antibiotic-resistant bacteria. It may also harm many sustainable farmers.
Protecting public health is one of the FDA’s key responsibilities. Sadly the agency has remained largely impotent in addressing rampant antibiotic use on industrial farms, largely due to the powerful meat and pharmaceutical industry lobby. Despite mounting public pressure to take real action, the FDA has focused on persuading the meat industry to voluntarily phase out using some antibiotics considered medically important for humans.
In late December 2013, the FDA proposed that major “farmaceutical” manufacturers voluntarily withdraw certain antibiotics used to speed animal growth, and relabel those antibiotics to require veterinary approval before farmers could use them. The FDA gave the antibiotic manufacturers three months to notify the agency whether they intended to comply with the proposal. At the end of March, the FDA announced that 25 of the 26 manufacturers had agreed to adopt the voluntary measures.
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Despite these manufacturers previously denying any possible link between widespread antibiotic use on industrial farms and the rise of antibiotic-resistant bacteria over the last four decades, we now have a situation in which almost every major manufacturer has signed on to the FDA’s voluntary approach. Why? Because they know the agreement won’t change a thing on industrial farms.
What’s more, the meat industry is quite aware that this agreement — if left unchanged — could harm independent farm businesses already using antibiotics responsibly. After all, these farms — not exactly their best customers — present a small but growing threat to the entire antibiotic-reliant industrial farming model.
Antibiotic agreement penalizes smaller farms
Many farm antibiotics now are available “over the counter” at any feed store in the U.S. Clearly, some form of control is necessary to prevent misuse or abuse. Under the FDA’s new agreement, the reclassification of antibiotics as “prescription only” would require every farm business to get a vet’s OK each time it buys an antibiotic. On the face of it, this seems like a sensible way to rein in the abuse of antibiotics on farms. But in practice, it could put tens of thousands of independent family farms out of business.
Smaller farms often work on tight margins and vets can be very expensive — particularly when all you need them to do is tell you something you might already know: This animal needs a course of antibiotics to get better. What’s more, in some parts of the U.S. there are few — if any — vets available. According to the American Veterinary Medical Association, only 15% of qualified vets work with farm animals. Under the FDA’s voluntary agreement, we could see a situation in which the very farmers who use antibiotics only as a last resort could face the appalling choice of letting animals suffer for lack of sufficient veterinary oversight or breaking the law and treating their animals without a vet’s input.
Real danger lies with industrial operations
It’s important to remind ourselves that the risk of antibiotic abuse — and antibiotic-resistant bacteria — does not come from pasture-based, high-welfare farming systems. No, the real hazards come from large-scale industrial confinement operations in which low-dose antibiotics are routinely used to speed growth or to prevent inevitable outbreaks of disease. It is this ongoing abuse of antibiotics on an industrial scale that the FDA needs to address.
The FDA’s voluntary agreement leaves the door wide open for such continued antibiotic abuse on industrial farms. As agricultural commentator Tom Philpott says, “There is little distinction between giving animals small daily doses of antibiotics to prevent disease and giving them small daily doses to make them put on weight. The industry can simply claim it’s using antibiotics ‘preventively,’ continuing to reap the benefits of growth promotion and continuing to generate resistant bacteria. That’s the loophole.”
These concerns are echoed by Dr. Raymond Tarpley of the College of Veterinary Medicine and Biomedical Science at Texas A&M University. He recently wrote that “if low-dose concentrations of antibiotics continue to be allowed for preventative use (even by prescription), they provide a ‘back door’ through which growth promotion effects can still be exploited under another name.” Perhaps that’s why Juan Ramon Alaix, CEO of Zoetis — the world’s largest animal pharmaceutical company — recently said that the new FDA agreement would not substantially affect the company’s revenue.
The real win for the industrial livestock lobby is that we’re not even talking about enforceable regulations, with the threat of legal action against any noncompliance. No, this is simply a gentlemen’s agreement among the major farmaceutical corporations to abide by the FDA’s voluntary guidelines. While the FDA contends that this “collaborative approach is the fastest way to implement the changes” it seeks, others are less supportive.
New York Rep. Louise Slaughter, who has long campaigned to end the misuse of antibiotics in industrial farming, says the agreement “falls woefully short of what is needed to address a public health crisis.” As Slaughter points out, without the necessary resources to police antibiotic use on farms — or even gather data on antibiotic use on individual farms — we are effectively relying on the intensive meat industry to put public health ahead of its profits.
The intensive livestock industry has manipulated this whole situation to protect its own interests.
When you consider that the FDA first accepted the evidence of a link between antibiotic use in farming and the rise of antibiotic-resistant bacteria back in 1977 — and has not done anything substantial about the issue since — you begin to wonder if protecting public health is an FDA priority at all.
Animal Welfare Approved, where I am program director, has long argued for strict regulations to control antibiotic use on farms. We have supported Slaughter’s efforts to end the inappropriate and indiscriminate use of antibiotics in intensive farming systems. From the outset we have raised concerns that the FDA’s voluntary proposals would be ineffective at reducing antibiotic abuse on industrial farms and would devastate thousands of high-welfare, sustainable family farms across the U.S.
Animal Welfare Approved intends to keep pressing the FDA and others to ensure that high-animal-welfare, sustainable farmers have access to antibiotics to treat individual sick animals — without going out of business in the process. And we will continue to support and promote the independent family farms striving to feed this nation sustainably while protecting human health, animal welfare and the planet.
Main photo: A plan for phasing out antibiotics in animal feed could hurt sustainable farms. Credit: istockphoto.com