Articles in Agriculture
The speed of change in New Zealand never fails to amaze me. These days Craggy Range is generally considered to be one of the leading producers of Hawke’s Bay and the sub-region of Gimblett Gravels, yet its first vintage was only in 1997.
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Smith was in London recently to substantiate his claim, which he did quite effectively. He explained that 2013 had enjoyed low cropping levels, as a repercussion of the cool 2012 vintage. A naturally low crop produces much better results than a similar crop level achieved with a green harvest. And the weather was just right, with warm but not excessively hot weather in the critical weeks after flowering, followed by a cooler period that helped retain the aromatics in the grapes. “The stars aligned!” he said.
Age of vines influence vintage quality
Another factor in the quality of the vintage is the age of the vines. Older vines give a much better expression of place. Craggy Range has Riesling vines that are 28 years old and Sauvignon vines that are 20 years old, which give quite different results than younger vines. Older vines also need less management, and they produce lower alcohol levels. This is something that is not yet fully understood but Craggy Range has observed that the grapes are ripe at a lower alcohol level, which translates into more elegant wine in the glass.
To illustrate his point, Smith started the tasting with Riesling from the Te Muna Road vineyard in Martinborough. This comes from a 2-hectare vineyard on old rocky soil, with a volcanic influence. In the past, New Zealand has planted German clones, but it now has access to Riesling clones from Alsace, which are giving even better results.
The Sauvignon, too, comes from Martinborough, and for a New Zealand Sauvignon was nicely understated, with mineral characters, firm fruit and a restrained finish.
The final white wine was a Chardonnay from Kidnapper’s Bay in Hawke’s Bay. Smith observed that if you put Chardonnay in a dramatic vineyard, it takes on the character of the place. He didn’t want this Chardonnay to be overtly fruity, but was looking for a sense of the ocean, a Chablis style. To this end he uses large oak barrels and indigenous yeast, and the wine certainly exhibited some of the oyster-shell character that you can find in good Chablis.
Next up were barrel samples, components of Craggy Range’s flagship Bordeaux blend from Gimblett Gravels. Gimblett Gravels is an 800-hectare plot of stony, gravelly soil from a riverbed that changed its course about 150 years ago. At a time when the value of agricultural land was measured by the number of sheep you could graze on it, Gimblett Gravels was deemed pretty worthless. But pioneers Alan Limner from Stonecroft and Chris Pask from C. J. Pask saw its potential for exceptional vineyard land, and planted the first crop in 1999. The drainage is excellent, which is an asset after heavy rainfall, but as Smith observed, getting enough water is the greatest challenge. The area enjoys a certain amount of humidity, thanks to the oceanic influence, and it is rare to get seriously warm days.
The various grape varieties showed their characteristics. The Merlot was rich and fleshy, with plummy fruit. The Cabernet Sauvignon was more restrained. Cabernet Franc was fresher, and Smith observed that there was a lot of clonal variation on Cabernet Franc. His Cabernet Sauvignon came from cuttings from Kim Goldwater’s estate on Waiheke Island. Petit Verdot, which accounts for 2% of the final blend, is “tricky to manage”: “It’s the oddest grape variety I have ever grown and it can look like a wild scientist!” This vat sample was rich and powerful, with acidity and tannin.
We finished with a sample of Sophia, a projected blend of the different components. Each variety would be matured separately until October, before blending and finally taken out of wood just before Christmas and bottled in February 2015. The proposed blend was rich and intense with blackcurrant fruit and some spicy oak and, despite its youth, was beautifully balanced, harmonious and complete. There was no doubt that it was more than the sum of the preceding parts, adding up to what might indeed be the vintage of a generation.
Main photo: Craggy Range’s Gimblett Gravels vineyard. Courtesy of Craggy Range
When you buy a bottle of extra virgin olive oil, how much thought do you give to the variety of olives used to make it?
Two months ago if you’d asked me to name all the types of olives I knew, I would have managed to come up with a few: Kalamata, Mission … uh … green ones. Somehow it hadn’t crossed my mind that, like wine, olive oil reflects the variety of fruit that goes into it. And just as there are wines made with a single grape variety, there are single-variety olive oils, each with its own character.
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This revelation came to me during a visit to B.R. Cohn Winery in the Sonoma Valley. Along with Cabernet Sauvignon, the winery is known for its range of extra virgin olive oils, which includes an estate oil made entirely from a French variety called Picholine.
B.R. Cohn’s Picholine olives are the size of soybeans, and yield only about 25 gallons of oil per ton compared to 50 gallons for other varieties. “Because of its low yield at the press, not many people make olive oil from the Picholine,” winery president Dan Cohn said. “It’s very labor intensive.”
Even so, he believes the variety deserves to stand alone.
“Most of the wines we produce here are 100% Cabernet,” Cohn said. “I believe there’s something to be said about being true to the varietal.”
Cohn looks for a specific flavor profile in the Picholine oil that reflects the olive’s character. “I like a little grassiness in the front of the palate, then a little apple, then a little butter and just the right amount of pepper in the finish,” he said.
Seeking out varietal olive oil
Talking to Cohn about the winery’s prized Picholine oil made me wonder how common single-variety olive oils really are. A visit to my neighborhood market confirmed my suspicions: Of the two dozen extra virgin olive oils on the shelves, nearly all were multi-olive blends.
However, further investigation turned up a handful of merchants selling varietal olive oils online. Among them was a local operation called The Olive Press, which runs tasting rooms in Sonoma and the Napa Valley to showcase its blended and single-variety oils from California.
“Blends are popular because they allow millers to manipulate the overall delivery of an oil,” production manager Chris Gilmore said. “Some millers prefer to either round out or, in some cases, bolster robustness through the introduction of other varietals. This effort produces some very interesting oils, much like the blending of the central five Bordeaux varietals produces exceptional diversity in wine rather than highlighting just one.”
But there is also a dark side to blending. “Internationally, blending is largely an effort to mask inferior export oils headed for the United States,” Gilmore said. “The grim truth is that foreign exporters will ‘blend’ a high volume of defective oil with perhaps a bit of fresh oil in the hopes of giving some life to the product. The lower prices of these oils make them attractive despite the fact that they contain none of the health benefits of extra virgin olive oil.”
Gilmore likes making single-variety olive oils because it allows him to showcase the aromas and flavors of individual varieties. “Each varietal displays characteristics unique to that type of fruit, much like a pinot grape holds vastly different potential than Cabernet,” he said. “To make a well-balanced single-varietal oil is both challenging and rewarding, and it’s what gets me excited every fall.”
Tasting the difference
To taste the differences for myself, I dropped in at The Olive Press and sampled an array of varietal olive oils. Vicki Zancanella, the tasting room’s resident olive oil expert, guided me through the offerings.
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To order single-variety olive oils online, visit:
“A good extra virgin olive oil should have three things,” she said. “It should have fruitiness at the front of your palate, bitterness at the back and pungency as it goes down your throat.” And just as there are common descriptors for tasting wine, there are classic aromas and flavors in extra virgin olive oil, such as freshly cut grass and tomato leaves.
The varietal oils I tasted varied in intensity from delicate to robust, and showed a fascinating range of flavor profiles:
Arbosana: A delicate oil with a subtle aroma of banana peel, and mild bitterness at the back of the throat. Best for salads, mild greens and roasted vegetables.
Mission: Buttery, with aromas of grass, plums and tomatoes. Rich, with some bitterness on the finish. Ideal for cooking and baking.
Ascolano: Stone fruit aroma, and buttery on the palate, with peppery, pungent notes. Great for fruit salads and fresh tomatoes, or for baking.
Arbequina: A medium-intensity oil, with aromas of tomato leaves and forest floor. Some astringency on the palate, produces a nice burn at the back of the throat. Good for salads, or cooking chicken or fish.
Koroneiki: Robust, with fruity, herbaceous aromas. Smooth, creamy texture and prominent bitterness. Blend with balsamic vinegar for salad dressing or use for cooking hearty Greek fare.
Picual: Powerful “green” aroma of tomatoes, greens and tomato leaves. Quite bitter on palate, with green tomato notes and pungency at back of the throat. Drizzle lightly over caprese salads or simple pasta.
With so many flavors and uses to explore, it looks like I’m going to have to make room in my pantry for a few new bottles.
Main photo: B.R. Cohn likes to harvest its Picholine olives when they are half green and half purple. Credit: Courtesy of B.R. Cohn Winery
I discovered this under-$20 French red wine on a recent visit to Burgundy, though it wasn’t from that famous, fashionable region. Legendary wine broker Becky Wasserman poured the deliciously light and fruity 2012 Domaine des Bérioles Saint-Pourçain Les Grandes Brières at a family-style staff lunch of creamy asparagus risotto and a pork casserole, both cooked by her husband, Russell Hone, at their homey offices in the center of Beaune. The domaine is one of the 100-odd fine producers that their company, Le Serbet, represents.
Elin McCoy's Wine of the Week
2012 Domaine des Bérioles Saint-Pourçain Les Grandes Brières
Region: Loire Valley, France
Grape: 90% Gamay, 10% Pinot Noir
Alcohol: 13 %
Serve with: Asparagus or mushroom risotto, roast pork, grilled chicken
The appellation Saint-Pourçain was new to me, though it’s actually one of the oldest viticultural regions in France, its wines prized by royalty in the Middle Ages and served at the coronations of kings. The group of 19 villages surrounds the small, dull market town of Saint-Pourçain-sur-Sioule in the cool, gently hilly landscape of the Auvergne region in central France, west of the Maconnais. Though it’s generally regarded as a Loire Valley satellite, the connection is pretty tangential — the vineyards are on a significant tributary of the Loire river, but closer to the Macon. Sort of a lost appellation of Burgundy, Saint-Pourçain is better known for whites made from Chardonnay and local grape Tressallier than for reds, and only started attracting interest in 2009, when it was upgraded to an Appellation Contrôlée wine region.
The domaine’s owners, Odile and Olivier Teissèdre, originally bought an old seven-acre walled vineyard named Clos des Bérioles in 1989, and over the years gradually acquired another 10 acres. One-third of their vineyards are devoted to red grapes Gamay and Pinot Noir.
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With its bright flavors and hint of spice and minerals in the finish, this vivacious blend of mostly Gamay with a dash of pinot noir is just the kind of red I like to drink in the summer. It’s crisp and refreshing, has expansive aromas of red fruit and rose petals, and still tastes good when very slightly chilled, all of which means it pairs well with an amazing variety of summer foods.
Main photo: 2012 Domaine des Bérioles Saint-Pourçain Les Grandes Brières.
Now that the warmer months have rolled around, you’re probably eager to get your hands on as much delicious summer produce as possible. Bright juicy berries, delicate asparagus, zesty herbs — the possibilities for lively summer dishes are endless! So how can you find nearby farmers markets that carry the produce you want? And once you’re there, how can you learn to select perfectly ripe, pesticide-free items — and store them so they stay fresh? Plus, shouldn’t there be an easier way to find seasonal recipes than digging through hundreds of cookbooks? For all of your summer produce needs, look no further than your phone. These five apps will guide you to the best local, seasonal and sustainable items and teach you how to maximize their freshness and flavor while minimizing your spending and environmental impact.
Farmstand seamlessly blends information about local seasonal produce with the sharing aspects of social media, all on an engaging and colorful interface. The app provides access to directions, hours, photos, events, deals and other helpful information on more than 8,700 farmers markets around the world. After finding markets nearby, you can satisfy your inner Instagram lover by sharing photos, recipes and thoughts with other users and browsing their favorite produce. Plus, the app’s 365-degree social media profile — including blog, Twitter, Facebook, Google+ and website pages — allows you to access Farmstand’s information from whatever platform you prefer, and will continue to inform you about new produce, deals and recipes. If all this weren’t enough, the mission of Farmstand’s creators — to “make it easy to eat local, prevent food waste, and get food to those in need” — secures Farmstand’s No. 1 ranking on my list.
Available on: iPhone and iPod Touch
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2. Fresh Food Finder
Looking for the simplest way possible to find local in-season produce? Fresh Food Finder is your best bet. With this app you can find farmers markets nearby, search for a specific market or filter for markets by certain features. Fresh Food Finder also shows a variety of information for each market that can include hours, directions, website, available goods and payment options. The interface — while less modern and colorful than the likes of Farmstand — is extremely simple and user friendly.
Available on: Android, iPhone, iPad and iPod Touch
Having Harvest is like having a local farmer in your back pocket. The app provides tips for selecting high-quality, ripe produce and tells you how to store foods properly at home to maximize their freshness. Harvest also shows pesticide levels so that you know when it’s worth splurging on organic items — which is healthy for both you and your wallet. On the app’s clean, vibrant interface you can see which produce is in season near you or simply search by produce type. Though it can’t display nearby markets and it’s not free, Harvest merits the small price for those who seek to educate themselves about extending the freshness and lowering the pesticides in their food.
Available on: iPhone, iPad and iPod Touch
Seasons is the best app for tracking the natural growing seasons of produce in your region. The app divides 214 fruits and veggies into four categories: coming into season, in season, at season end and in season all year. You can filter items by month, produce type, or local or import season. Each food is accompanied by a graph of its local and import seasons, a photo and a description. Once you’ve determined which in-season fare you want, you can find farmers markets near you and directions to them — though you aren’t able to search for specific markets or filter markets by the produce you want as in Fresh Food Finder. Although you have to pay for Seasons, it could be a worthy investment if you want to stay particularly attuned to the natural growing cycles of your favorite local produce.
Available on: iPhone and iPod Touch
Locavore helps you find out what produce is in season near you, where it’s available and how to cook it. The app tracks what produce is in season where you are and then helps you find that produce at farmers markets nearby. Once you’ve brought your seasonal goodies home, voilà — Locavore shows you recipes that feature them. You can share local market discoveries and favorite recipes with others through Locavore’s Facebook page. Although Locavore’s offerings give it great potential, a recent update has made the interface less user friendly and brought in bugs that prevent it from loading maps and other information. Hopefully a forthcoming update will resolve these issues.
Available on: Android, iPhone, iPad and iPad Touch
Main photo: A variety of vegetables and herbs for sale. Credit: Rose Winer
Our forefathers weren’t thinking of holiday fare or locavores when they signed the Declaration of Independence, but the Fourth of July fortuitously falls at a time of fabulous local food abundance. And seeking out local food is the patriotic thing to do. Fresh fruits and vegetables connect us in a literal and visceral way to our land, and buying them is good for our local environment, farmers and economies. Your purchase will support your community, give you an opportunity to interact with your local growers and food artisans, and provide you with the best-tasting food around.
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While the Fourth doesn’t have the same gastronomic weight as the winter holidays, the possibilities are endless, but should start with whatever looks good at your local farmers market. If you don’t want to commit to a wholly local Fourth, just feature one local food — maybe the mint in your julep, the cabbage in your slaw, or the chicken on your grill. Or buy some local tomatoes, herbs, and cheeses and have a localicious pizza party.
Make this the year you declare your independence from high-fat, high-sugar crackers, chips, dips, cookies, and other processed holiday foods. Swap them out for low-calorie, high-nutrition fruits and vegetables from local farms, and this will be your best Fourth ever!
If you need help finding local foods, enter your ZIP code into Local Harvest. In just a few clicks, you’ll find many ways to connect with local producers and celebrate food sovereignty by eating fresh, delicious foods from your local farms and gardens.
Cool Mint Soda
Mint is an all-time favorite for keeping cool in the summer, but chamomile, or lemon verbena, or any herb that strikes your fancy will also work in this recipe. Double it if you’re expecting a crowd.
Prep Time: 10 minutes
Cooking Time: 10 minutes
Total Time: 20 minutes
Yield: 6 servings
1 cup sugar
1 cup water
1 cup fresh mint leaves, coarsely chopped
Mint sprigs for garnishing
1. Make simple syrup by dissolving the sugar in the water in a saucepan over medium heat.
2. Turn the heat off and stir in the chopped mint leaves. Let sit for a couple of minutes. When the mixture is cool, strain the mint leaves out.
3. Add two to four tablespoons (to taste) of the mint syrup to a glass of sparkling water. Add a mint sprig as a garnish.
Grilled Stuffed Peppers
Use red, yellow or green bell peppers, or Italian or Hungarian sweet peppers.
Prep Time: 10 minutes
Cooking Time: 30 minutes
Total Time: 40 minutes
Yield: 6 servings
3 sweet peppers, halved
8 ounces mozzarella cheese (sliced)
1 large tomato, chopped
6 sprigs basil
Salt and pepper to taste
1. Cut each pepper in half and remove seeds. Fill each pepper with the chopped tomato, and drizzle olive oil over the top of the tomatoes.
2. Add a slice of mozzarella on top of the tomatoes, and then add a dash of salt and pepper and a sprig of basil.
3. Place the filled pepper halves on a hot grill, but not directly over the flame. Cover and grill for about 30 minutes, or until the pepper is soft.
Parsley Pesto Potatoes, Grilled
Herb pesto is quick and easy to make in a food processor. Make a double batch, and use the extra on crackers or sandwiches.
Prep Time: 10 minutes
Cooking Time: 45 minutes
Total Time: 55 minutes
Yield: 6 servings
1 cup fresh parsley, stems and leaves
1 cup pecans (you can substitute walnuts or pine nuts)
¼ cup hard cheese such as romano, grated
¼ cup olive oil
1 clove garlic, minced
Salt, to taste
1 to 2 pounds small new potatoes (or large potatoes cut into chunks)
1. To make the parsley pesto, put all the ingredients, except the potatoes, into a food processor and blend until well mixed.
2. In a large mixing bowl, toss the potatoes with the pesto.
3. Place the potatoes on a piece of foil on a hot grill, away from the direct flame. Cover the grill and cook until tender, about 30 to 45 minutes, depending on the size of the potatoes. When you can easily pierce them with a fork, they’re done. Top with extra pesto if you like.
Grilled Peaches with Tart Cherries
While the grill is still hot, make this quick, easy, and delicious dessert. If you have a big group, slice up some local watermelons, muskmelons, and honeydew melons on the dessert table alongside the grilled peaches.
Prep Time: 5 minutes
Cooking Time: 15 minutes
Total Time: 20 minutes
Yield: 6 servings
1 cup tart cherries, pitted
½ cup honey
1. Cut the peaches in half and remove the pits. Coat the peaches in olive oil. If you have a citrus-infused olive oil, that is particularly nice!
2. Fill each peach half with some cherries, and drizzle with honey.
3. Place the peaches on the medium-hot grill for 10 to 15 minutes, or until soft.
Tama Matsuoka Wong is a lawyer turned professional forager who is working to get people to think differently about plants that are often dismissed, or denigrated, as weeds. Rather than focus on the bounty that home gardeners traditionally celebrate, she spoke about foraging for wild plants at TEDxManhattan, a one-day conference featuring leading innovators in the food movement. (See her talk on YouTube at the end of this story.)
Wong said her interest in this abundant source of nutritious and delicious ingredients began with a failed attempt at gardening, which she tried after moving back to New Jersey following several years in Hong Kong. “Gardening was a lot harder than I remembered it,” she said. “There are a lot of rules.”
Instead, she began learning about native plants, including many varieties that the average homeowner regards as intruders. The turning point came, Wong said, when a visitor from Japan told her that the plant known here as knotweed, considered an invasive species because it can damage building foundations, is viewed as a delicacy in Japan, where it’s known as itadori.
“That was the moment,” Wong said. “The weeds I was trying to battle are great food. Why is it that all this great food is around us and we don’t recognize it?”
In addition to being plentiful, wild plants are nutrient and flavor dense. “They haven’t been bred for shelf life or yield,” she said.
Wong began to research which wild plants are not just edible but delicious, a category that for her includes daylilies, chickweed, wild cress, wild garlic and creeping jenny. She began working with chefs interested in foraging to develop recipes, and today works with such heavy hitters as Eddy Leroux, head chef de cuisine at Restaurant Daniel, and Mads Refslund of ACME. She and Leroux teamed up on a cookbook, “Foraged Flavor,” which includes recipes as well as tips on finding and identifying edible wild plants.
Wong’s business, Meadows and More, provides foraging workshops. Her latest project is a wild sumac farm, which she successfully funded on Kickstarter earlier this year. She is planting 500-plus wild sumac trees on about an acre of unusable farmland preserved and owned by the New Jersey Conservation Foundation. Sumac is used to make za’atar, an increasingly popular spice traditionally used in Middle Eastern cooking.
In Wong’s words, “the wild farm crop will exist not only as part of a natural landscape that supports the health of the soil, water, air, pollinators and larger community but also actively restores it, without the need for irrigation, fertilizer, tillage or pesticides.”
Foraging tips to live by
Wong has several tips for anyone interested in foraging for wild plants, some of which she shared recently on NPR’s “Science Friday”:
– It’s critical to identify plants properly. Meadows and More offers help on its website, including a seasonal foraging calendar with helpful photos, and a plant identification forum where users can post photos of plants and have them identified by a botanist.
– Make sure you’re not picking in a place with heavy industrial use, which can contaminate the soil and water and, ultimately, the plants.
– Get permission from whoever owns the land on which you plan to forage. Not only is it more polite, but you’ll also be able to find out if there is any risk from pollution or pesticide use.
– Be environmentally responsible. Some native plants are very connected with the local ecology, and over-harvesting can lead to problems. For example, there is concern that ramps are suffering from their popularity, with an estimated 2 million ramps now being harvested annually. If you want to harvest ramps, Wong recommends clipping the top of the plant and leaving the root so it can regenerate.
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– Some wild plants are “garden worthy.” You can plant them, as Wong is doing with the wild sumac farm.
Those looking for recipes for foraged plants have several resources in addition to Wong’s cookbook. There are recipes on the Meadows and More website, and Wong has contributed recipes to Serious Eats and Food52.
Wong firmly believes that wild plants will become a more important part of how we eat. “Weeds are the ultimate opportunistic, sustainable plants all over the world,” she said. “I don’t think we can top Mother Nature.”
In addition, Wong said, foraging for wild plants has benefits that go beyond the kitchen. Looking for plants in a meadow or in the woods, “you will notice things that are beautiful that you never noticed before,” she said. “We spend our lives chasing after fulfillment, and we can find it literally under our feet.”
Main photo: Japanese knotweed. Credit: maljalen / iStockphoto
This piece was written by Pam Weisz, deputy director of Change Food.
When my wife started a goat milk ice cream company in 2004, I didn’t know much about our food system. While I had previously documented Italy’s Slow Food movement for a book, that work mainly focused on the cultural aspects of food. I knew nothing about the complex faceless journey food often takes to reach our plates. Watching my wife negotiate with trucking companies and storage facilities about shipping a frozen product, then haggle with supermarkets that required her to purchase ads in their papers or pay to stock the shelves when introducing a product, and even helping her scoop ice cream at endless supermarket and farmers market demos, gave me more insight into how truly difficult it is to profit from producing value-driven goods in a low-margin world.
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By Douglas Gayeton
The experience also showed me how opaque our food system has become. The simplest products — like soda crackers — have hundreds of ingredients, many of which can’t be pronounced. But what bothered me most about the industrialization of our food system is how brazenly companies have hijacked terms like “sustainability” to explain their business practices.
Defining the lexicon of sustainability
In 2009, my wife and I asked ourselves a question: What if we took the meaning of sustainability back? What if we identified the key terms and solutions that really define sustainability in food and farming, then sought out thought leaders across the U.S. who best exemplified these ideas. And then, what if we translated their knowledge into information artworks and films and books and academic materials that would raise the level of discourse and hopefully lead people to live more sustainably?
We began by making information artworks with farmers and food producers in our Northern California community, which includes West Marin and Sonoma counties, then looked across the Bay toward Berkeley and San Francisco. I use “with” instead of using “of” because each artwork displays the actual words of the photo subject we document. This highly personal, handmade approach is time intensive, but the results create a more authentic representation of these people’s valuable ideas.
Conscious of being too geographically focused, we quickly extended our project to cover the rest of the country, even traveling up to Alaska and crossing the Pacific to Hawaii. At first we worked alone, but volunteers and interns quickly appeared (it remains a mystery how these angels always arrive at critical junctures in our project’s development). And while we initially self-funded our work, a mix of companies, foundations, NGOs and even individuals eventually came forward with financial support. Their vote of confidence continues to remain vital to our project’s success.
Our initial perceptions about sustainability, at least as it applied to food and farming, have shifted greatly in the years since. The centralization of nearly every aspect of our food system has dismantled much of the infrastructure necessary for local food systems. Many of these systems must be rebuilt: local slaughterhouses, mills, dairies and processing centers for raw goods that disappeared must return, not only to ensure food security, but also to create the sense of place vital for any community. Who knew food had so much attached to it?
New food movement has no center or single leader
Despite the challenges, this New Food Movement reshaping our country has no center or no single leader. It isn’t composed of people waiting for governments or companies to step in with solutions. Instead, these people are doing it themselves — everywhere.
To capture the explosive growth of locally-based food movements across the country, the Lexicon has expanded to include more than 200 information artworks, a series of short films with PBS called “Know Your Food,” a book called, “Local: The New Face of Food and Farming in America,” and an educational initiative for high school students called Project Localize. In all our initiatives, our core principles remain the same: Use words as the building blocks for new ideas, ideas that create conversation, foster an exchange of new ideas and hopefully shift the way our country looks at food.
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The New Food Movement’s rapid growth has made it fractious and hard to unite. Competing organizations often stymie the coalitions so necessary to translate popular sentiments into legislative action. But words are powerful. They can become tools for building a common language. With that in mind, we will launch The List this summer.
Each week we will introduce talking points for a new conversation dedicated to a single term from the Lexicon. These conversations will feature a network of partners from across the food and farming spectrum. By collaborating to share their own unique vantage points on a shared theme, our partners will enable us to share compelling stories of innovative and inspiring sustainable solutions over a variety of social media channels, allowing users to translate these talking points into communities and conversations around ideas that matter. These conversations are open to one and all. If you’d like to join, sign up at thelexicon.org. As we often say, a conversation starts with words, and we’ve got a few of them.
Main photo: Douglas Gayeton makes a portrait of Xuyen Pham at East New Orleans garden. Credit: Dane Pollok
The revolution in food we’ve been witnessing for decades — the chefs, the farm-to-table movement, the pop-ups, the food trucks and all that — has spurred eateries galore featuring good food. Often awesome food.
Usually it’s urban food. A friend who just returned from Brooklyn told of how wherever she looked there was exceptionally good food to buy and eat, and how much of it she sampled.
My own recent experience in Portland, Ore., was similar. It was impossible to walk down a street without being tempted by good things to eat that were beautifully prepared and presented. My friend and I ate food when we weren’t even hungry simply because it was so enticing.
A tiny shop across from Ace Hotel on Stark Street had but a few small tables, excellent brewed loose tea and a very small number of perfect pastries — from homey oatmeal-date bars to an exquisite Paris-Brest. Who could resist? We couldn’t and we didn’t, even though we had just had a very satisfying lunch at Clyde Common.
In the very short time we spent in this city, we ate much, drank much and spent much to support Portland’s edible economy. And it was all worth it.
Good food making its way out of the big cities
But what I really value about the sea change in cooking is not so much the excess of goodness on a city street, as gratifying as that might be, but what you might find in a small town, away from an urban center.
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Take McMinnville, Ore., an hour away from Portland and a place that qualifies as a small town. On this trip, it was the Red Fox Bakery that seduced us. I’d been there before and especially enjoyed the sandwiches. They don’t read as if they’re going to be exceptional — it’s the usual sandwich fare presented on the bakery’s sliced bread. But the bread is so good and so fresh you can’t believe how delicious what seems to be an ordinary-sounding sandwich can be.
Not only are the sandwiches tasty, but they are substantial without being heavy, and it feels like a meal. Real food. Nourishing. The macaroon that comes with each sandwich is a generous nod to dessert, although you might be tempted by a fruit pastry as well. I always am.
Because it was chilly and wet when we arrived in McMinnville, we first paused at the Red Fox just for a look, but the look turned out to be for a cup of hot soup to warm us, a thick slice of that good, fresh bread and then a rhubarb galette.
The next day was Mother’s Day, and although they said they’d open at 8, so many people came by to pick up pastries for their wives or mothers that they were serving by 7. That day our breakfast was a galette as well, this time filled with the blackest of blackberries. And a cup of Illy coffee.
Red Fox cares about its wheat more than forming the perfect croissant. The pastries may look a little funky, but they’re good to eat. Not only do the bakers bake with the best local wheat they can get, they sell it at the counter in flour sacks printed with flowers, the same sacks of wheat we had encountered at the farmers market in Portland. Red Fox is a farm-to-table establishment and not that unusual except for being in McMinnville rather than Portland. As it says on its website, “We’re an artisan, small-batch bakery that specializes in unique flavors, wholesome and all-natural ingredients, and that strives to support locally grown produce and agricultural goods.” And so they bake with this local wheat. It’s not necessarily old-variety wheat, but it’s good wheat. And they use the good local fruits that grow so well there.
The building that houses the bakery is the kind you can find only in small towns and big cities that haven’t yet “arrived” on a food scene — a barn-like space that hasn’t been touched by a designer of any stripe. There’s the big stack oven, the sacks of wheat on the counter, the racks of bread behind, a menu board, a few tables and stacks of cups for the Illy coffee brew.
The tables are mismatched, which hardly matters, but my favorite touch is the bumper sticker slapped on the door that reads “Grateful for gluten,” a courageous statement in a day when so many are, or claim to be, gluten intolerant. Again in the owners’ own words, “… We believe the healthiest sweets and baked goods aren’t necessarily low-fat or gluten-free. … Cost and profit isn’t the bottom line. Seeing a person’s eyes light up as they bite into one of our cupcakes is.”
I like that sentiment. Both of them. It sounds big city, but it’s actually small town.
Another good little find in McMinnville is Thistle, a restaurant with a window facing a side street that recalls the mood of Kinfolk magazine — a small wooden work table, some old equipment, the stove in the background, the promise of something “artisanal.” The small bar (“… an ode to the pre-Prohibition era, a time when the cocktail was king …” its website says) and few tables provide space for some very good wines and farm-to-fork food that rivals any Portland restaurant. No doubt other treasures like these are around, but for a short visit — less than 24 hours — these were good to find and ones to return to.
I love that good food is not just stuck in urban areas but is showing up in smaller places more and more. This is hardly the only example of that, but being such a recent experience, it reminds me how good it is to be able to eat well in small towns too. And shouldn’t this be the ultimate result of all those kids going to culinary schools?
Now, if we could just find this food in our schools, I might be tempted to think that all is well, or at least getting there.
Main photo: A Grateful for Gluten sign hangs in a window at Red Fox Bakery in McMinnville, Ore. Credit: Deborah Madison