Articles in Academics
The cause and cure for much of what plagues our society — obesity, ill health, social injustice — have roots in what we eat. Fix our food system and we are on track to resolve those larger issues.
Belief in this food-first approach is inspiring food entrepreneurs across America to find healthier, more sustainable ways to produce and process food. On Sept. 7, PBS premieres a series championing these food heroes. “Food Forward TV,” a 13-part series underwritten by Chipotle Mexican Grill, is uplifting and educational, packed with stories of people creating food solutions that point toward lasting change.
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A sour note? I’ll get to the episode on genetic engineering later.
Many of the food producers and experts featured in the series are familiar, trusted names to anyone who tracks the food movement. Journalist Paul Greenberg shares new optimism that aquaculture has improved to the point that farmed fish can be a healthy substitute for their wild brethren. The folks at Belcampo Meat Co. — a livestock operation in the shadow of California’s Mount Shasta — explain how they raise animals on a grass-only diet on their ranch, slaughter and butcher them on site, and then sell the meat through their own stores; their system is so old-fashioned it’s positively revolutionary.
There are many reasons to watch the series. An innovative effort to revitalize worn-out farmland using compost containing livestock and human waste has a nice star turn. Effective new methods for teaching inner-city kids to love healthy food in Detroit gives us hope. And far-sighted plans show how urban farms are redefining “local” agriculture. There is so much new information about milk, particularly raw milk, that it gets its own episode.
A cast of young musicians performing food-centric ballads — interstitial segments that by all rights should have been too precious by twice — buoy the series and keep things moving. The Detroit rappers are eloquent.
“Food Forward TV” offers concrete, meaningful ways to use your food dollars to hurry along the happy day when our misbegotten food system exerts a positive impact on both our health and environment.
Slip-sliding away from the GMO issue
The misbegotten-ness of things, however, is important. And the series grapples only reluctantly with how we ended up in this food pickle. This is particularly true in the episode on genetically engineered seeds, ironically the one issue many Americans are being asked to consider in the voting booth.
In this episode, a young Midwest farmer growing GMO crops explains how she switched to non-GMO strains of corn and soy only to switch back because non-GMO crops required more pesticides and herbicides. A round of applause for GMOs might have caused me to raise an eyebrow, but I would have respected the producers for taking a stand on a difficult subject. I would have appreciated hearing the reasons for their endorsement.
Never mind. They punted. The farmer flips the issue by saying she would never feed her family the corn she grows. The GMO debate is far too polarizing to address head on, says series producer Greg Roden. “We wanted to show the two sides of the debate through a farmer who is caught in the system.”
Why wouldn’t the farmer feed her children the GMO crops she grows? Turns out she grows corn for ethanol. It isn’t fit to eat. I wondered what other obfuscations I might have missed.
PBS and Chipotle should be applauded for their support of this series. The profiles of extraordinary folks undaunted by the challenge of bucking conventional agriculture left me more hopeful than not. I learned things that empower me to support food producers who reflect my values.
The show’s underwriters and producers are far from alone when it comes to giving GMOs short shrift, but I expected more from this group.
Check your local PBS listings for show times.
Main photo: One “Food Forward” episode focuses on school lunch programs, including some where kids are not only served healthy food but are growing it. Credit: “Food Forward” TV
Dayle Hayes, a registered dietician, was not happy. That was clear from the moment she began her presentation at the Culinary Institute of America’s “Healthy Flavors, Healthy Kids” initiative May 8 in San Antonio. In the morning she had watched Katie Couric, on national television, present a 10-minute clip from her new film “Fed Up” that detailed the nutritional horrors of the school lunch program.
“This information is out of date! It only tells half the story!” Hayes said.
Hayes is the founder of School Meals That Rock, a blog whose purpose is to communicate the positive developments in school lunch programs across the country. Presenting at a session titled “Best Practices for Increasing Participation: Making the Most of Social Media and Social Marketing,” she then exhorted the participants at the conference to put online their photos of salad bars and nutritionally sound school lunches. “Post it, Pin it, Tweet it, Eat it!!!” she told participants, most of whom either administer or cook for school lunch programs and have made it their mission to improve the diets of young Americans through their programs.
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“We are in competition with a lot of Mommy bloggers who only see the negative side of school lunches. And “Fed Up” is going to be huge. We need to show the good work that we are doing. Take pictures in your cafeterias and send them to me so that I can post them on School Meals That Rock — but please, make sure they’re in focus! Post your menus online. Use social media!”
School Meals That Rock has a Facebook page that Hayes describes as “a place to share and celebrate what is RIGHT with school nutrition in America. It is a counter-revolution to the media bashing of school meals and a tribute to every lunch lady (and gentleman) working to do amazing things for kids’ nutrition.”
On May 12, School Meals That Rock launched a “Dear Katie Couric, Let’s Do School Lunch” campaign. (#InviteKatieCouricToSchoolLunch). Starting on the West Coast and moving east every few days, Hayes has invited her followers to post invitations to Katie Couric to visit their lunch programs on the Facebook page, on Twitter, on the School Meals That Rock Pinterest board and on the School Meals That Rock website.
Within 24 hours, Couric and @SchoolMealsRock were engaged in a lively conversation on Twitter, and lunch programs from school districts in Alaska, Washington and Oregon had posted invitations with winning photos from their schools and links to their sites. The next day California came on board. On May 15, Hayes posted a call-out to Texas, New Mexico, Louisiana and Arizona.
More invitations have gone up by the hour on the Facebook page. Each virtual invitation has a great photo — kids on a farmers market salad bar line, kids making food, plated good food in school cafeterias — overlaid with the invitation to Couric and a link to the specific school lunch program site or school district site.
Overlays of the small yellow invitation photo give a little information about what the school district is doing, and you can scroll down the post to get more information. Here are just a few examples of the invitations that have gone out since the campaign began:
“Dear Katie Couric,
Let’s do school lunch!
They make some delicious soups from scratch in Walla Walla, Washington.”
* * *
“Dear Katie Couric,
Let’s do school lunch!
In Solvang, California, they ‘rescue’ organic veggies and kids love them on the daily salad bar at lunch!”
* * *
“Dear Katie Couric,
Let’s do school lunch!
Rosa might make you some of her famous Oregon roasted red potatoes with rosemary at the Bethel School District in Eugene, Oregon.”
* * *
I love scrolling down this page and reading about what the school districts are doing, because it is truly impressive and it gives me some hope. In Lodi, Calif., the food service department teams up with Food for Thought and brings fresh produce from local farms to elementary school students.
They teach students about the benefits of fruits and vegetables, and students use “school bucks” to shop for fresh produce. Another small California school district, El Monte, posts that they have “rock star status because they work closely with the Clinton Foundation and The Alliance for a Healthier Generation.” That district also makes “AWESOME fresh whole grain sub rolls!” A small school in the Santa Ynez Valley of California works with the Santa Ynez Valley Fruit & Vegetable Rescue and offers items such as roasted organic fennel and kale chips. In Haines, Alaska, they’re serving “fresh boat-to-school crab cakes.”
I hope that Couric and Laurie David, one of the film’s producers, visit some of these schools. Many school districts in this country have a long way to go, but thanks to the 2010 Healthy Hunger Free Kids Act, dedicated school nutrition professionals now have access to healthier foods, such as fresh fruits and vegetables, whole grains, lean proteins and quality dairy products such as yogurt. This is especially true of districts that provide subsidized school lunches. After reading about the crab cakes in Haines, I thought a virtual visit would not be good enough for me — If I were Katie Couric I’d make a beeline for Alaska.
Main photo: In La Semilla, New Mexico, FoodCorps service members are learning to help students love kale in salad and tacos. Credit: Courtesy of School Meals That Rock Pinterest board
“Learning to cook changed my life,” said Kelvin Fernandez, a Dominican New Yorker and graduate of Careers through Culinary Arts Program (C-CAP), an organization that prepares public high school kids for college and careers in the hospitality industry. “I followed a girl into a high school cooking class and ended up finding my passion,” Fernandez said.
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Fernandez cooked for C-CAP’s 16th annual gala recently, which drew more than 800 guests for a grand tasting benefit scholarship fundraiser. The event raised more than $1 million for scholarships, most of which will help underserved students.
As he put the finishing touches on his signature dish, Fernandez said, “Tonight, everything must be perfect. We are ready and we worked very hard. But in a way, my journey is just beginning.” Fernandez is the new executive chef at Blend on the Water, New York’s hottest new Latino restaurant.
A national nonprofit organization founded in 1990 by cookbook author and educator Richard Grausman, C-CAP has awarded students $40 million in scholarships and donated more than $3 million worth of supplies and equipment to classrooms. C-CAP operates in New York, Los Angeles, Chicago, Philadelphia, Virginia, the District of Columbia, Maryland and Arizona.
The recent culinary showcase featured an all-star roster of New York chefs and restaurateurs including Marcus Samuelsson, Daniel Boulud, Bryce Shuman, Drew Nieporent, Alexander Smalls, Joseph “JJ” Johnson and Banks White.
C-CAP alumni in New York include Mame Sow, The Cecil and Minton’s executive pastry chef; Thiago Silva, who is also known as the baker to the stars of the General and the EMM Group; and Sean Quinn, executive chef at Chadwick’s. Everyone turned out to raise scholarship funds but most important to work alongside and mentor 60 C-CAP students. This gala was their first step into the big leagues.
Most C-CAP students are from communities where few students can afford culinary training or are aware of culinary career opportunities. An event that promotes diversity in the culinary-hospitality industry is very timely; statistics show the industry is diversifying.
The U.S. Bureau of Labor Statistics confirms a 3% increase in black chefs and head cooks from 2012 to 2013, according to a PBS report. It is important to note, though, that minority chefs still face challenges from traditional social and racial hierarchies in professional kitchens.
Going from table to table, some of the event old-timers gave unsolicited pointers. “Check out the Peking duck over there! There are two different quail egg dishes tonight!” Some of the other luxurious food samples included Samuelsson’s signature chicken donut, Mame Sow’s pineapple upside-down cake, and Daniel Boulud and Brian Loiacono’s braised veal shank.
C-CAP ‘set me on an amazing path’
“Once you’re a C-CAP graduate you are always part of the C-CAP family,” said founder Richard Grausman in his greetings to the packed room at Pier Sixty at Chelsea Piers. The live auction, which raised $80,000, was highlighted by bidding wars on private dinners cooked by celebrity chefs.
“The annual benefit is critical in supporting C-CAP’s mission of providing scholarships, education and career opportunities to at-risk youth who are interested in pursuing careers in the restaurant and food service industry,” said Susan Robbins, C-CAP’s president. “For more than 20 years, we have been transforming lives for thousands of qualified students across the country, from culinary education in high schools to career placement assistance upon graduation. We continue to manage the largest independent culinary scholarship program in the nation and, to date, have awarded over $40 million.”
Carlton McCoy, one of the youngest Master Sommeliers in the world, and only the second African American to hold the title, credited C-CAP with introducing him to his career.
“My story is known to most of you. I was a high school student in a tough Washington, D.C., neighborhood where I was mugged twice and lived in constant danger,” McCoy said. “My family had no exposure to fine wines or fine dining. Luckily, my high school had a C-CAP program. So, I am especially proud and honored to be with you tonight. Mr. Grausman’s program set me on an amazing path.”
Honoree Michael White is the chef/owner of Altamarea Group, which includes Marea, Ai Fiori, Al Molo, The Butterfly, Chop Shop and Osteria Morini. He praised C-CAP’s mission to reach underserved students.
“The success that I enjoy was not done alone. I received lots of advice along the way from industry insiders. So, I accept this award with a message to everyone to pay it forward and mentor someone.”
Filling a culinary education gap
C-CAP developed its culinary education program just as many public schools were discontinuing old-style home economics programs. Those school kitchen cupboards were bare and many were torn out to make room for computer labs. It was the height of “cookless” kitchens and microwave ovens.
But Grausman aimed to save culinary arts in the classroom. Using his cookbook “French Classics Made Easy,” (previously published as “At Home with the French Classics”) as the basis for the curriculum, he developed the first culinary enrichment program in the New York City Public Schools, said Joyce Appelman, C-CAP communications director who has worked with Grausman from the beginning.
The program continues to feature teacher development, student job training and alumni resources. A new initiative offers pro bono legal services to help students negotiate contracts and establish their own restaurants.
C-CAP is credited with holding the first cooking competition long before TV’s Food Network existed. At this annual event, students must memorize, prepare and present classic French dishes before a panel of judges in order to receive their scholarships.
Top photo: At the C-CAP fundraiser, left to right, President Susan Robbins, C-CAP alum chef Brandon Bryan and chef Philippe Bertineau of Benoit, C-CAP founder Richard Grausman. Credit: Sylvia Wong Lewis
I set out this summer curious as to how our food is produced and in search of the people producing it. Armed with a little money generously donated to our cause and a whole lot of enthusiasm, my colleague Chris Maggiolo and I traveled 15,000 miles in more than 100 days to investigate the food system. Living in the back of our 20-year-old 20-foot van, we spent time in nearly every state in continental America.
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In that time, we worked with just about every kind of artisanal food producer you can imagine (nearly 80 in all). We harvested oysters in Rhode Island and made tortillas in Portland, Ore. We foraged herbs for bitters in the mountains of Colorado and spent the day shrimping off the coast of Houston. We chopped and we cured; we brewed and we baked. We met those enthusiastic to tell their story while others were more laconic. We met fifth-generation farmers who’ve barely managed to hold on to patrimonial land while green-thumbed others have taken to agriculture for the very first time. We met producers with a profound social or sustainability mission and others who simply wanted to eat or feed their family better.
Think beyond the grocery store shelves
We were fortunate to experience a goat being born in central Virginia and took part in a pig slaughter in Oregon. These are profoundly emotional experiences in their own respective way — the alpha and omega of life. It’s easy to forget the seemingly obvious fact that our food comes not from shelves at the store but is the result of a natural life cycle that includes death and rebirth and that extends to distant (though hopefully not too distant) farms and fields. In the case of meat, this means living breathing animals whose death was necessary to bring our sustenance.
Appreciating this fact is to consume more critically, and for my part, perhaps not to eliminate meat consumption altogether but to certainly take measures to ensure that the meat I do eat is responsibly raised and humanely slaughtered. Once you’ve experienced the profundity of the cycle firsthand, to do otherwise would be incongruous. I want to take steps to be a little more intentional. I encourage you to do the same, and it can start with the simple act of consuming meat.
Though we may hold romantic notions of “craft,” it isn’t always what it’s made out to be. This pertains to food production in the general sense (“artisanal” bread at Subway comes to mind, the largest fast food chain in the world) but it is especially true, and especially well veiled, in terms of alcohol. For instance, many of the top spirits brands are owned by the same monolithic parent companies.
They buy neutral grain spirits from large distilleries in Indiana. Sometimes they age them elsewhere. Sometimes they run them through another still. Sometimes they just slap on rustic label to give an aura of hand-crafted authenticity. This isn’t to say these spirits are necessarily worse for being produced in this manner but it is to reiterate the importance of looking behind the label. We are experiencing a revival of truly small-batch artisanal spirits throughout America. I encourage you to seek out something made with local grains, by local people, feeding into local economies. All stand to benefit, your taste buds included.
Meet your makers
Relationships matter. This applies to people, to places, and to products. Never have I been more aware how critical it is to meet a farmer at the local farmers market. Ask questions. For instance, “What exactly are garlic scapes?” And ask for advice. “How would I use them?” These individuals are proud of what they do, and their labors of love shine through in conversation. It’s a contagious sort of enthusiasm. What’s more, I encourage you to create not just a relationship of mutual benefit but of one actual friendship. We live in an age that feels quite solitary at times. We can begin to build resilient communities in the most natural way possible, by sharing sentiments.
Get out to the farm. If I learned nothing else from our adventure across America it’s that experience is the best educator. I can read how cheese is made a hundred times but just one opportunity to milk a sheep before dawn, to culture curds in a vat and to taste from wheels in odorous caves designed for aging, cheese comes alive with a significance entirely new. This stands for farmers and brewers and bakers (and the rest) as well as cheesemakers.
In the end, I simply encourage you to be curious. Ask thoughtful questions and search for meaningful answers. Don’t take things at face value. Experiment! Pick up a couple pots and soil and grow your own herbs. Try (and fail) to make cheese. Try (and fail) to bake bread. Get your hands dirty. You’ll feel not only a tangible and edible sense of accomplishment but you’ll have acquired a measure of self-reliant contentment. The next time you’re in the grocery, you’ll be better informed because you asked and answered these questions. You’ll appreciate your food, and those who made it, in whole new way. You’ll demand more from the food system. And with the help of artisans across America, you’ll continue to see it change.
Top photo: Brad Jones, left, and Chris Maggiolo stirring strawberry preserves at Quince and Apple in Madison, Wis. Credit: Sarah Makoski
Myths are fictional stories that satisfy shared desires. In the contemporary world of wine, the most pervasive myth is that of terroir, the story of how a wine’s essential identity comes from where the grapes for it were grown. Like all myths, this one contains a metaphoric, not a literal truth. Terroir’s story fulfills our longstanding wish to believe that wine comes from more than human hands, and so possesses a significance that transcends artifice.
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Grapes were first cultivated and wine made deliberately some 8,000 years ago. From its earliest origins, wine assumed a special because a sacred cultural status. In societies as different as ancient Babylon, the Pharaohs’ Egypt, classical Greece and Imperial Rome, it was viewed as a gift to humanity coming directly from the gods. No other beverage, indeed no other foodstuff, was thought of in this way.
Wine and the divine — absent terroir
Why was wine valued so highly? Unlike other food and drink, it did not require human agency. And unlike other natural products such as milk or honey, it possessed a seemingly mysterious power to relieve care. Put simply, drinking wine made a person feel good. That is why Euripides in “The Bacchae” has the prophet Tiresias declare that “when we pour libations . . . it is the god himself we pour . . . and by this bring blessings on mankind.”
In today’s world, we do not credit a god with wine’s power. Instead, we attribute that power to the presence of alcohol, which is produced through the interaction of living yeasts and the sugar in ripe grapes. And we no longer consider fermentation to be mysterious. From a rational modern perspective, wine is simply fermented grape juice. It can be controlled, even manipulated, by human beings.
The problem with this perspective is that it robs wine of its uniqueness. And the solution appears to be the story of terroir, according to which wine is, if not sacred, still special because it reflects its origins. Or to be more exact, it is special because it can embody a specific natural origin — not just a region but a vineyard. Many contemporary wines, particularly mass-produced ones, do not do this. But artisanal wines made with attention to the distinctive character of each plot or parcel of land — those are the wines in which one supposedly can experience the gôut or taste of terroir.
The back story
Terry Theise, a leading American importer of artisanal wines, makes the case for terroir eloquently. “Wine can be a bringer of mystical experience,” he declares, adding that the wine “has to be authentic . . . [with] a rootedness in family, soil, and culture.” And what constitutes “rootedness?” Thiese recalls a well-regarded German vintner telling him, “I hope my wines convey a story. Otherwise they’re just things.” It’s the story of the vineyard and, if this doesn’t sound overly sentimental, a man in love with the vineyard, that enables wine to be what Thiese calls “a portal into the mystic.”
This all sounds great, if admittedly a bit New Age-ish, and it’s true that many of the world’s best wines convey a sense of place. They would not taste the same if made with grapes grown somewhere else. But that does not mean that they actually taste of a specific place. After all, tasting a place literally means eating dirt. Moreover, plenty of fine wines are made with blends of grapes from different vineyards. And some of the world’s most prestigious wines — many classified growth Bordeaux, for instance — come from vineyards containing separate plots, with diverse soil types and exposures.
It’s worth noting that the very concept of terroir is a relatively recent invention. The word, derived from the Latin terratorium, entered the French lexicon during the Renaissance, when it meant “territory.” Not until the 1920s and 1930s was terroir used to designate a vineyard’s natural environment. Then it began to signify a particular feature of wines grown in that environment, features that may be both sensed physically and recognized intellectually.
The emergence of the story of terroir corresponded precisely with a period in which fine wine experienced a profound crisis. The phylloxera plague of the late-19th century had devastated vineyards the world over; virtually all winemaking countries were experiencing deep economic depression; a generation had been bled dry by world war; and people with money to spend on drink were increasingly downing cocktails, all the rage among the middle and upper classes. Even in France, wine was being valued less for any magical properties and more simply for its alcohol.
A drink apart
The people who still cared about wine — some consumers surely, but more significantly, vintners, merchants, agricultural ministers, and then importers, writers, critics and others — needed to elevate wine and separate it from its competition (beer, hard spirits, and in the second half of the 20th century, when refrigerators became a household staple, fruit juices, soft drinks, and the like). What better quality to single out than terroir? It, after all, was what allegedly distinguished wine. Its story made wine special.
The elevation of terroir as the primary source of a wine’s value was not the result of some grand conspiracy. Nonetheless, marketers have used it with great success. And though terroir is not always considered a portal to the spiritual, its story continues to satisfy an apparently widespread desire to consume something that is more than just another man-made thing. In reality, the wines we drink are modern consumer products. They come in many different forms, but the differences have less to do with the taste of the wines themselves than with the attitudes that human beings bring to them. Put another way, if you want to taste terroir you can, but its source will be as much in you as in any vineyard.
Top photo: Paul Lukacs. Credit: Marguerite Thomas
Kimbal Musk has an audacious plan to destroy America’s appetite for junk food.
His big idea? Plastic.
Musk wants to revolutionize Alice Waters‘ concept of school gardens as societal change agents by making the gardens easy to build and maintain. More gardens will be installed and more students will learn the joy of growing and eating healthy fruits and vegetables.
As it is, Musk says, school gardens are a laudable idea that is dying on the vine. Raised wooden beds that look pretty when they are first planted disintegrate in a few short years. The alternative — concrete beds — is an ugly, expensive and permanent albatross schools grow to hate. Tear up school-yard blacktop to create green space? No public school has that kind of money.
Musk made it a personal project to design a solution. His modular plastic garden containers snap together to create customizable outdoor classrooms that can sit on top of existing hard scape. His concept is so slap-your-head simple that less than a year after launching his nonprofit Learning Gardens, Musk has commitments for at least 60 gardens each from Chicago, Los Angeles and Colorado to be installed by the end of 2013.
“I want to make the school-garden movement work,” says Musk, who was in Los Angeles two weeks ago to witness the planting of two giant gardens, a total of 3,000 square feet dedicated to fruits and vegetables, at Samuel Gompers Middle School in South L.A.
The key to ensuring that the gardens flourish is local control. Musk partners with a local sponsor, who raises the funds and works with the individual schools to design the gardens. “I don’t make a dime from this,” says Musk, “which gives us credibility with the people raising money to build these gardens.”
The Wasserman Foundation, led by sports business entrepreneur Casey Wasserman, took the lead at Gompers providing all of the funding and 100 Wasserman employees for the planting.
If gardens increase student engagement, they are a good investment, says Wasserman. “The success of our kids in our schools is the leading issue for our city.”
High tech and an apron
Musk comes to the school garden party with a rare combination of technology expertise and kitchen cred. In 1995 at 23, he and his brother Elon founded Zip2, an early content management system that provided the first maps and door-to-door directions on the Internet. The company built online restaurant and city guides in partnership with 100 major media companies, including the New York Times. It was sold in 1999 to Compaq for a reported $307 million.
Among several investments in startup software and technology companies, Musk helped his brother launch the company that would become PayPal. That venture was acquired by eBay in 2002 for $1.5 billion in stock. Elon used his winnings to found SpaceX and Tesla Motors while Kimbal redirected his energies into his passion for food, attending the French Culinary Institute in New York City.
After traveling the country with his wife in search of a community to call their own, the Musk family settled in Boulder, Colo., and, in 2004, the couple opened The Kitchen. Its composting, wind-powered, recycle-everything culture earned immediate applause from Boulder’s environmental community. Food critics from across the country raved about Musk’s garden-fresh cuisine featuring ingredients harvested from the massive garden he planted near the restaurant.
Turning point for more than Kimbal Musk
From the earliest days, Musk’s vision included a modest nonprofit to support school gardens, an effort he named The Kitchen Community. The huge leap from supporting Boulder-area school gardens to today’s sweeping ambition to build gardens in every school in the country came after nearly dying in a tubing accident 2½ years ago.
“After my accident, the stuff that mattered was stuff that made a difference in the world, not the stuff that made money,” Musk says in his soft South African accent, a lingering artifact from his childhood in Pretoria. He moved to Canada when he was 18.
“After Kimbal broke his neck, it super-charged the giving philosophy,” says Travis Robinson, Kitchen Community managing director, who also traveled from Boulder to help with the Gompers planting. “Kimbal is a visionary, but he is pragmatic. It’s step by step, day by day to create communities and empower people.”
Building school gardens costs a fraction of what it would cost to lobby Congress to change farm policy, says Musk. And in the long run, it is the more effective way to change society. “Start with the young, work with them until they are adults, and they will demand real food. When you have the demand, you can change the government policies that create McDonald’s and junk food.”
“I knew if I could make this work in the South Side of Chicago with $2 million, I could raise $2 billion and make it work everywhere,” he says. “We will have gardens in about 20% of Chicago’s schools. That’s a critical mass of students, enough for a movement that can change the food culture in that city. You do it child by child.”
Students aren’t the only people who can benefit from Musk’s novel approach. Last May, I asked Musk for help on a project to overhaul the outdoor space for a shelter for homeless female veterans. The backyard of the Venice, Calif., home was one giant cement slab, and they wanted a vegetable garden.
Musk came to the rescue with a “starter garden” that could sit on the cement. The lady vets loved how they could move the modules around to redesign their garden whenever they felt like a change.
Building the demand for fresh, wholesome food one person at a time.
Photo: Kimbal Musk with a student and special education teacher Holly Driscoll at Gompers Middle School in South Los Angeles. Credit: Corie Brown
The greatest (food) show on earth is just getting under way in Turin, northern Italy. As the autumn fogs soften the contours of the Alps that shoulder the Piedmontese capital, food-related people from every corner of the earth have come here to bring today’s most important food issues into sharper focus. Slow Food’s International Salone del Gusto is a biennial, five-day event, and this is the ninth edition. This year, for the first time, both the Salone del Gusto and its sister event, Terra Madre, are open to the public. Their joint opening ceremony took place in the city’s Olympic Isozaki ice hockey stadium.
The audience was the message: Representatives of food-making communities from 150 countries — including Syrian cheesemakers, Iraqi beekeepers, Iranian wheat growers and Afghani raisin producers — sat together in what has become a global fraternity of solidarity and mutual respect. As they and the rest of the 8,000-strong audience listened to the opening talks, excitement, pride and wonder were palpable. For many from such rural locations, this was the first trip away from home.
Terra Madre was first organized in 2004, the brainchild — like so many of the most inspiring, life-changing ideas Slow Food has hatched — of Carlo Petrini, who founded Slow Food in 1986. In a radical move, Terra Madre decided to bring these country folk face to face to share and discuss traditional and innovative ways of making food in the modern age. Herdsmen from Chad were able to compare notes on transhumance with Mongolian pony herders and European shepherds. If, in that first edition, they met each other almost with disbelief, a live channel of communication and commitment has since been forged between them and the many volunteers and Slow Food coordinators who have helped facilitate this marvelous, ever-expanding network.
The growth of Terra Madre
A lot has changed since that first meeting of Terra Madre, when the motley groups of farmers, fisherwomen, herdsmen, growers and other food communities clustered, willy-nilly, in a large tent-like space. Some taped photos of their villages, animals or crops on its walls; others pulled handmade crafts from their suitcases and set up a spontaneous marketplace on the ground. This year, it’s much more structured: Each group has its own cataloged stall from which to share, explain and sell their foods and wares.
The opening ceremony’s first speaker was José Graziano da Silva, director-general of the United Nations’ Food and Agriculture Organization (FAO), who spoke in four languages to deliver his talk.
“I feel like we’re all sitting around a big table at home,” he began, to nods and applause from the audience. “We must look forward, not back, to sustainability. Biodiversity is one of the keys: We once made use of 23,000 varieties of tuber. Now, we’re down to just six kinds of cereal crop. There will be 9 billion of us by 2050 and in order to increase our food production by 60%, we need to change our way of producing food and conserving energy.”
Salone del Gusto: Food waste needs to be addressed
“The ‘Zero Hunger’ project in Brazil suggested one way to do that,” he continued. “By mandating that one-third of the ingredients used in all the country’s school food were sourced locally from small producers and growers, we boosted local economies, helped our children eat healthy, seasonal food, and reduced waste and transport costs.” Food waste is a key problem, and one of the major themes of this year’s Salone. “If we could cut total food loss and waste by half we would have enough food to feed 1 billion more people.”
Da Silva’s message and commitment set the tone for the evening. A succession of inspiring speakers, including two of Slow Food’s vice presidents — Indian activist Vandana Shiva, and chef and food educator Alice Waters — as well as Nobel laureate Daro Fo, gave food for thought as they pointed to the issues Terra Madre’s seminars and conferences would be tackling. These went from the freedom of seeds to water rights, sustainability, endangered foods, raw-milk cheesemaking in the tropics, ocean conservation and hundreds of others. That’s in addition to the chance to taste handcrafted foods from Italy and beyond, attend meals cooked by top chefs and street-food vendors, and sample thousands of artisan wines.
Carlo Petrini: ‘Food’s sovereignty is under threat’
The ceremony ended with a passionate speech by Carlo Petrini.
“The challenges facing us are enormous. Food’s sovereignty is under threat,” he said. Ideas about food have changed in the last decade, and people globally are more aware of the value of good, clean and fair food, and of the long-term hazards of climate change, he said, but the road ahead is long and hard. “The shameful land-grabbing that is taking place around the world is nothing other than neo-colonialism, worse even than the last: 80 million hectares have already been stolen from Africa.” Food waste and the right to seed diversity are urgent issues. “Taking responsibility for food means taking care of the planet, of all living things, and that’s a political stance.” Terra Madre’s kind of politics requires serenity and perseverance. “We’ll need joyous versatility to face each obstacle, to adapt ourselves to every corner of the globe. That will be our strength for taking on the aridity and injustice of the arrogant and the overbearing.”
Top photo: Carlo Petrini, president and founder of Slow Food. Credit: Courtesy of Slow Food
To eat or not to eat? That’s not the question. What’s more important is to understand our relationship with food.
In this age of high-tech living, we often find ourselves in a hurry, trying to catch up. At times, it seems that we are riding on a tidal wave, not knowing where we are heading. Eating on the run is becoming a way of life, be it in the car or at our desks while responding to emails. And those business lunches: Can we really enjoy our food during a working lunch? Are we eating our lunch or our business problems?
A working lunch seems to be an efficient use of our time. But look more closely and we may find ourselves eating mindlessly. As we are trying to think, talk and make decisions, we may not be able to taste what we eat or realize how much we consume. Studies have shown this kind of mindless dining can lead to overeating, which in turn can lead to obesity, a major risk factor for Type 2 diabetes and heart disease. To entice us to eat, the food industry surrounds us with television ads, fast-food “dollar menus” and strategic placement of unhealthy selections on supermarket shelves. All these social and environmental factors can make it difficult to gauge what and how much food our bodies truly need.
A few years ago, my husband and I visited Kochi, on the Shikoku island of Japan, an area famous for its fresh produce and seafood. We were amazed at how seriously the residents took care of their produce. During our car ride to the hotel, we saw rows of trees with round objects that looked like white Christmas ornaments dangling from the branches. To our astonishment, we found that they were maturing fruits — apples and pears, each wrapped in porous paper so that neither insects nor birds could devour or blemish them as they grew. This is a labor of love, to grow perfect, juicy fruits without any pesticides.
We were also impressed by how the locals enjoy their meals. We stayed at the Utoco Deep Sea Hotel, and dined at its restaurant. As with any Japanese cuisine, we expected the food preparation, presentation and setting to be artistic and pleasing to our senses — and it was. But what was even more striking was one of the hotel guests, a young attractive woman wearing an elegant executive suit, who walked into the restaurant with great poise.
She sat by herself at a table across from us. When the first course arrived, she paused and looked at the dish attentively from various angles as if trying to make sure that she had a panoramic view. She smiled at the dish, and then gently picked up her knife and fork, cut up a small portion, and gracefully put it into her mouth. As she started to chew, she put her cutlery down. She nodded slightly and beamed a smile at the dish. She continued to savor each bite, nodding with joy and gratitude. Though she was sitting alone, she was at ease and totally immersed in her dining experience. It was as if she was acknowledging a special communion with her food. Watching her mindful way of eating was a delight.
We all can have this savory experience, we only need to learn to be present for the food when we eat. When our mind is cleared of the chaos of the day and there is no distraction, we can fully engage our senses and enhance our experience with food. A good way to begin is to have a silent meal. We can eat a silent meal alone, like the young Japanese woman, or with our family or friends — even if we just get take-out. Begin by setting the table in the dining room, without the television or any reading materials. Sit down and shift your focus to yourbreath. As you breathe in, follow the entire duration of your in breath. As you breathe out, follow the entire duration of your out breath. Just a few conscious breaths can reconnect your body with your mind and prepare your senses to enjoy your meal.
Spend a few moments looking at the food. What is the aroma, the texture, the taste? What colors, shapes and sizes are the ingredients? What are the ingredients? Where are they from? Your local farmers market, supermarket or fast food restaurant? Do these foods enhance or compromise our well-being and the well-being of our planet?
I find that the Five Contemplations from Zen master Thich Nhat Hanh are a useful guide:
Mindful eating provides nourishment to our bodies and our minds. When we eat, we feed our senses and we feel connected with the food, the earth, the sky and all the people who have made the food possible. We are aware that we are eating for our own well-being as well as the well-being of all. Eating mindfully is an opportunity for us to cultivate compassion for all beings. You will be surprised how much more wholesome your meal is when you can truly savor the gifts from the universe.
Lilian Cheung is co-author with Thich Nhat Hanh of the just released “Savor: Mindful Eating, Mindful Life” (HarperOne, 2010). She is the director of Health Promotion & Communication in the Department of Nutrition at Harvard School of Public Health and editorial director of The Nutrition Source.