Articles in Advocates
Crickets, love ‘em or leave ‘em, are the soundtrack to our summer nights. Megan Miller, co-founder of Bitty Foods, sees them a bit differently.
“When I think of crickets, I think of the future of food,” she says. “Insects are in fact the most efficient form of protein on planet earth.” Miller spoke about the benefits of eating insects at TEDxManhattan, a one-day conference featuring leading innovators in the food movement. (See video of her talk below).
Insects are eaten in many cultures, but Miller is well aware that many people find the idea less than appetizing. Bitty Foods has taken steps to reduce the barriers its products might face by turning crickets into something more palatable.
“It might be difficult for a lot people to consider eating whole insects, but they become a lot more manageable when they’re in the format of cricket flour,” she said.
The flour is made from whole insects dried and milled into a fine powder. Bitty Foods sells the flour, which has been mixed with other ingredients that enable it to be substituted for baking flour, as well as cookies made from cricket flour. These are available in three flavors: chocolate chip, chocolate cardamom and orange ginger.
These products represent the beginning of what is envisioned as a complete line of goods, beyond just snacks. As Miller explains, the vision is to take foods “that are normally completely carb-based and boost them with protein so you end up getting a much more nutritious meal.”
“The basic premise is that we are trying to introduce people in the U.S. to edible insects with delicious foods with good design,” she said. “We have gotten a really great reception faster than we expected.”
Miller lists five of the many reasons why the idea of eating insects should be taken seriously by those concerned about their health and/or the environment:
- Cricket flour has 7 grams of protein per quarter-cup serving as well as healthy fats, vitamins and minerals. Bitty Foods’ cricket flour is also gluten-free.
- Insects can be grown with very little land and very little water. If you feed crickets 10 pounds of feed, they will produce 9 pounds of edible cricket protein. By contrast, it takes 10 pounds of feed to get 1 pound of beef.
- If eating insects becomes common, we could reclaim some of the 30% of the Earth’s land surface — one-third of the Earth — which is currently being used by the livestock industry to grow animals and the grains the animals eat.
- We could reduce our greenhouse gas emissions by an estimated 18% if insects become a part of the mainstream food supply.
- Having insects take the place of more resource-intensive sources of protein could lower the cost of food all around the world by about 33%. The United Nations Food and Agriculture Organization has published a report concluding that edible insects may be the key to stabilizing the global food supply.
Miller notes that there are 2,000 species of insects that can be, and are, eaten by people. She chose crickets because they don’t carry any diseases that are transmissible to humans and they don’t destroy crops, so people don’t have negative connotations. “I think crickets have a very nice cultural association for Westerners, with the nice chirping and the summer nights,” Miller says.
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Bitty Foods now sells its products through its website, www.bittyfoods.com. The company recently began working with a food distributor and hopes to be in stores within a few months, starting in its home market of the Bay Area and then expanding to New York City.
Miller, who began her career as a trend forecaster and consumer researcher before turning to edible insects, thinks that edible insects are on the cusp of becoming trendy.
“I see a powerful shift happening in the way that people think about food,” she said. “People are more interested in sustainability than ever before and understanding where their food comes from. And thanks to the Internet we’re constantly being exposed to new trends and new ideas and even new cuisines.”
As a result, she predicts, “There’s an emerging edible insect industry in the U.S. In the next decade, insects will move from being a crazy, edgy food to being a completely mainstream food for most people.”
Main photo: Megan Miller in her Bitty Foods kitchen. Credit: Courtesy of Bitty Foods
This story was written by Pam Weisz, deputy director of Change Food, a nonprofit that works to raise public awareness and educate consumers about problems with the U.S. food system. Learn more at www.changefood.org.
Tama Matsuoka Wong is a lawyer turned professional forager who is working to get people to think differently about plants that are often dismissed, or denigrated, as weeds. Rather than focus on the bounty that home gardeners traditionally celebrate, she spoke about foraging for wild plants at TEDxManhattan, a one-day conference featuring leading innovators in the food movement. (See her talk on YouTube at the end of this story.)
Wong said her interest in this abundant source of nutritious and delicious ingredients began with a failed attempt at gardening, which she tried after moving back to New Jersey following several years in Hong Kong. “Gardening was a lot harder than I remembered it,” she said. “There are a lot of rules.”
Instead, she began learning about native plants, including many varieties that the average homeowner regards as intruders. The turning point came, Wong said, when a visitor from Japan told her that the plant known here as knotweed, considered an invasive species because it can damage building foundations, is viewed as a delicacy in Japan, where it’s known as itadori.
“That was the moment,” Wong said. “The weeds I was trying to battle are great food. Why is it that all this great food is around us and we don’t recognize it?”
In addition to being plentiful, wild plants are nutrient and flavor dense. “They haven’t been bred for shelf life or yield,” she said.
Wong began to research which wild plants are not just edible but delicious, a category that for her includes daylilies, chickweed, wild cress, wild garlic and creeping jenny. She began working with chefs interested in foraging to develop recipes, and today works with such heavy hitters as Eddy Leroux, head chef de cuisine at Restaurant Daniel, and Mads Refslund of ACME. She and Leroux teamed up on a cookbook, “Foraged Flavor,” which includes recipes as well as tips on finding and identifying edible wild plants.
Wong’s business, Meadows and More, provides foraging workshops. Her latest project is a wild sumac farm, which she successfully funded on Kickstarter earlier this year. She is planting 500-plus wild sumac trees on about an acre of unusable farmland preserved and owned by the New Jersey Conservation Foundation. Sumac is used to make za’atar, an increasingly popular spice traditionally used in Middle Eastern cooking.
In Wong’s words, “the wild farm crop will exist not only as part of a natural landscape that supports the health of the soil, water, air, pollinators and larger community but also actively restores it, without the need for irrigation, fertilizer, tillage or pesticides.”
Foraging tips to live by
Wong has several tips for anyone interested in foraging for wild plants, some of which she shared recently on NPR’s “Science Friday”:
– It’s critical to identify plants properly. Meadows and More offers help on its website, including a seasonal foraging calendar with helpful photos, and a plant identification forum where users can post photos of plants and have them identified by a botanist.
– Make sure you’re not picking in a place with heavy industrial use, which can contaminate the soil and water and, ultimately, the plants.
– Get permission from whoever owns the land on which you plan to forage. Not only is it more polite, but you’ll also be able to find out if there is any risk from pollution or pesticide use.
– Be environmentally responsible. Some native plants are very connected with the local ecology, and over-harvesting can lead to problems. For example, there is concern that ramps are suffering from their popularity, with an estimated 2 million ramps now being harvested annually. If you want to harvest ramps, Wong recommends clipping the top of the plant and leaving the root so it can regenerate.
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– Some wild plants are “garden worthy.” You can plant them, as Wong is doing with the wild sumac farm.
Those looking for recipes for foraged plants have several resources in addition to Wong’s cookbook. There are recipes on the Meadows and More website, and Wong has contributed recipes to Serious Eats and Food52.
Wong firmly believes that wild plants will become a more important part of how we eat. “Weeds are the ultimate opportunistic, sustainable plants all over the world,” she said. “I don’t think we can top Mother Nature.”
In addition, Wong said, foraging for wild plants has benefits that go beyond the kitchen. Looking for plants in a meadow or in the woods, “you will notice things that are beautiful that you never noticed before,” she said. “We spend our lives chasing after fulfillment, and we can find it literally under our feet.”
Main photo: Japanese knotweed. Credit: maljalen / iStockphoto
This piece was written by Pam Weisz, deputy director of Change Food.
The U.S. Food and Drug Administration’s recent deal with the farm antibiotic industry to voluntarily phase out the use of antibiotics as animal growth promoters sounds like a real step forward — until you look at the details. That’s because this action does nothing to stop the ongoing abuse of antibiotics in farming nor does it prevent the spread of antibiotic-resistant bacteria. It may also harm many sustainable farmers.
Protecting public health is one of the FDA’s key responsibilities. Sadly the agency has remained largely impotent in addressing rampant antibiotic use on industrial farms, largely due to the powerful meat and pharmaceutical industry lobby. Despite mounting public pressure to take real action, the FDA has focused on persuading the meat industry to voluntarily phase out using some antibiotics considered medically important for humans.
In late December 2013, the FDA proposed that major “farmaceutical” manufacturers voluntarily withdraw certain antibiotics used to speed animal growth, and relabel those antibiotics to require veterinary approval before farmers could use them. The FDA gave the antibiotic manufacturers three months to notify the agency whether they intended to comply with the proposal. At the end of March, the FDA announced that 25 of the 26 manufacturers had agreed to adopt the voluntary measures.
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Despite these manufacturers previously denying any possible link between widespread antibiotic use on industrial farms and the rise of antibiotic-resistant bacteria over the last four decades, we now have a situation in which almost every major manufacturer has signed on to the FDA’s voluntary approach. Why? Because they know the agreement won’t change a thing on industrial farms.
What’s more, the meat industry is quite aware that this agreement — if left unchanged — could harm independent farm businesses already using antibiotics responsibly. After all, these farms — not exactly their best customers — present a small but growing threat to the entire antibiotic-reliant industrial farming model.
Antibiotic agreement penalizes smaller farms
Many farm antibiotics now are available “over the counter” at any feed store in the U.S. Clearly, some form of control is necessary to prevent misuse or abuse. Under the FDA’s new agreement, the reclassification of antibiotics as “prescription only” would require every farm business to get a vet’s OK each time it buys an antibiotic. On the face of it, this seems like a sensible way to rein in the abuse of antibiotics on farms. But in practice, it could put tens of thousands of independent family farms out of business.
Smaller farms often work on tight margins and vets can be very expensive — particularly when all you need them to do is tell you something you might already know: This animal needs a course of antibiotics to get better. What’s more, in some parts of the U.S. there are few — if any — vets available. According to the American Veterinary Medical Association, only 15% of qualified vets work with farm animals. Under the FDA’s voluntary agreement, we could see a situation in which the very farmers who use antibiotics only as a last resort could face the appalling choice of letting animals suffer for lack of sufficient veterinary oversight or breaking the law and treating their animals without a vet’s input.
Real danger lies with industrial operations
It’s important to remind ourselves that the risk of antibiotic abuse — and antibiotic-resistant bacteria — does not come from pasture-based, high-welfare farming systems. No, the real hazards come from large-scale industrial confinement operations in which low-dose antibiotics are routinely used to speed growth or to prevent inevitable outbreaks of disease. It is this ongoing abuse of antibiotics on an industrial scale that the FDA needs to address.
The FDA’s voluntary agreement leaves the door wide open for such continued antibiotic abuse on industrial farms. As agricultural commentator Tom Philpott says, “There is little distinction between giving animals small daily doses of antibiotics to prevent disease and giving them small daily doses to make them put on weight. The industry can simply claim it’s using antibiotics ‘preventively,’ continuing to reap the benefits of growth promotion and continuing to generate resistant bacteria. That’s the loophole.”
These concerns are echoed by Dr. Raymond Tarpley of the College of Veterinary Medicine and Biomedical Science at Texas A&M University. He recently wrote that “if low-dose concentrations of antibiotics continue to be allowed for preventative use (even by prescription), they provide a ‘back door’ through which growth promotion effects can still be exploited under another name.” Perhaps that’s why Juan Ramon Alaix, CEO of Zoetis — the world’s largest animal pharmaceutical company — recently said that the new FDA agreement would not substantially affect the company’s revenue.
The real win for the industrial livestock lobby is that we’re not even talking about enforceable regulations, with the threat of legal action against any noncompliance. No, this is simply a gentlemen’s agreement among the major farmaceutical corporations to abide by the FDA’s voluntary guidelines. While the FDA contends that this “collaborative approach is the fastest way to implement the changes” it seeks, others are less supportive.
New York Rep. Louise Slaughter, who has long campaigned to end the misuse of antibiotics in industrial farming, says the agreement “falls woefully short of what is needed to address a public health crisis.” As Slaughter points out, without the necessary resources to police antibiotic use on farms — or even gather data on antibiotic use on individual farms — we are effectively relying on the intensive meat industry to put public health ahead of its profits.
The intensive livestock industry has manipulated this whole situation to protect its own interests.
When you consider that the FDA first accepted the evidence of a link between antibiotic use in farming and the rise of antibiotic-resistant bacteria back in 1977 — and has not done anything substantial about the issue since — you begin to wonder if protecting public health is an FDA priority at all.
Animal Welfare Approved, where I am program director, has long argued for strict regulations to control antibiotic use on farms. We have supported Slaughter’s efforts to end the inappropriate and indiscriminate use of antibiotics in intensive farming systems. From the outset we have raised concerns that the FDA’s voluntary proposals would be ineffective at reducing antibiotic abuse on industrial farms and would devastate thousands of high-welfare, sustainable family farms across the U.S.
Animal Welfare Approved intends to keep pressing the FDA and others to ensure that high-animal-welfare, sustainable farmers have access to antibiotics to treat individual sick animals — without going out of business in the process. And we will continue to support and promote the independent family farms striving to feed this nation sustainably while protecting human health, animal welfare and the planet.
Main photo: A plan for phasing out antibiotics in animal feed could hurt sustainable farms. Credit: istockphoto.com
Dayle Hayes, a registered dietician, was not happy. That was clear from the moment she began her presentation at the Culinary Institute of America’s “Healthy Flavors, Healthy Kids” initiative May 8 in San Antonio. In the morning she had watched Katie Couric, on national television, present a 10-minute clip from her new film “Fed Up” that detailed the nutritional horrors of the school lunch program.
“This information is out of date! It only tells half the story!” Hayes said.
Hayes is the founder of School Meals That Rock, a blog whose purpose is to communicate the positive developments in school lunch programs across the country. Presenting at a session titled “Best Practices for Increasing Participation: Making the Most of Social Media and Social Marketing,” she then exhorted the participants at the conference to put online their photos of salad bars and nutritionally sound school lunches. “Post it, Pin it, Tweet it, Eat it!!!” she told participants, most of whom either administer or cook for school lunch programs and have made it their mission to improve the diets of young Americans through their programs.
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“We are in competition with a lot of Mommy bloggers who only see the negative side of school lunches. And “Fed Up” is going to be huge. We need to show the good work that we are doing. Take pictures in your cafeterias and send them to me so that I can post them on School Meals That Rock — but please, make sure they’re in focus! Post your menus online. Use social media!”
School Meals That Rock has a Facebook page that Hayes describes as “a place to share and celebrate what is RIGHT with school nutrition in America. It is a counter-revolution to the media bashing of school meals and a tribute to every lunch lady (and gentleman) working to do amazing things for kids’ nutrition.”
On May 12, School Meals That Rock launched a “Dear Katie Couric, Let’s Do School Lunch” campaign. (#InviteKatieCouricToSchoolLunch). Starting on the West Coast and moving east every few days, Hayes has invited her followers to post invitations to Katie Couric to visit their lunch programs on the Facebook page, on Twitter, on the School Meals That Rock Pinterest board and on the School Meals That Rock website.
Within 24 hours, Couric and @SchoolMealsRock were engaged in a lively conversation on Twitter, and lunch programs from school districts in Alaska, Washington and Oregon had posted invitations with winning photos from their schools and links to their sites. The next day California came on board. On May 15, Hayes posted a call-out to Texas, New Mexico, Louisiana and Arizona.
More invitations have gone up by the hour on the Facebook page. Each virtual invitation has a great photo — kids on a farmers market salad bar line, kids making food, plated good food in school cafeterias — overlaid with the invitation to Couric and a link to the specific school lunch program site or school district site.
Overlays of the small yellow invitation photo give a little information about what the school district is doing, and you can scroll down the post to get more information. Here are just a few examples of the invitations that have gone out since the campaign began:
“Dear Katie Couric,
Let’s do school lunch!
They make some delicious soups from scratch in Walla Walla, Washington.”
* * *
“Dear Katie Couric,
Let’s do school lunch!
In Solvang, California, they ‘rescue’ organic veggies and kids love them on the daily salad bar at lunch!”
* * *
“Dear Katie Couric,
Let’s do school lunch!
Rosa might make you some of her famous Oregon roasted red potatoes with rosemary at the Bethel School District in Eugene, Oregon.”
* * *
I love scrolling down this page and reading about what the school districts are doing, because it is truly impressive and it gives me some hope. In Lodi, Calif., the food service department teams up with Food for Thought and brings fresh produce from local farms to elementary school students.
They teach students about the benefits of fruits and vegetables, and students use “school bucks” to shop for fresh produce. Another small California school district, El Monte, posts that they have “rock star status because they work closely with the Clinton Foundation and The Alliance for a Healthier Generation.” That district also makes “AWESOME fresh whole grain sub rolls!” A small school in the Santa Ynez Valley of California works with the Santa Ynez Valley Fruit & Vegetable Rescue and offers items such as roasted organic fennel and kale chips. In Haines, Alaska, they’re serving “fresh boat-to-school crab cakes.”
I hope that Couric and Laurie David, one of the film’s producers, visit some of these schools. Many school districts in this country have a long way to go, but thanks to the 2010 Healthy Hunger Free Kids Act, dedicated school nutrition professionals now have access to healthier foods, such as fresh fruits and vegetables, whole grains, lean proteins and quality dairy products such as yogurt. This is especially true of districts that provide subsidized school lunches. After reading about the crab cakes in Haines, I thought a virtual visit would not be good enough for me — If I were Katie Couric I’d make a beeline for Alaska.
Main photo: In La Semilla, New Mexico, FoodCorps service members are learning to help students love kale in salad and tacos. Credit: Courtesy of School Meals That Rock Pinterest board
As a forager, I suspect the fact that world-class chefs are gaga for wild foods at once glamorizes them and makes them seem inaccessible to the home cook.
Like so many others, I’m inspired by the imaginative and innovative cooking techniques that top-level chefs such as Rene Redzepi and Magnus Nilsson use with foraged foods, showcasing ingredients that some mock as sticks and berries to their full potential. The downside is that there seems to be a disconnect between people who are interested in eating foraged goods, and their ability to actually incorporate these wild foods into their kitchens.
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When all is said and done, we’re still talking about eating weeds. Don’t get me wrong, I love eating weeds. I’m obsessed with seeking out and collecting them to eat. They are the backbone of my kitchen. Although foraging can certainly be an adventure, the meat of it has more to do with being able to cook with the plants I see every day than any exotic or obscure finds. These aren’t the sexy plants that make foodies drivel and drool, the deep-forest mushrooms and delicate gem-like flowers. They are humble leafy greens, dock, dandelions or invasive species of mustard. These are the same weeds reviled by gardeners, cities and farmers alike.
Know your wild plants
When I teach, I encourage people to let go of their desire to have an encyclopedic knowledge of wild edibles. Instead, I talk about getting to know 10 plants very well, seeing them at every stage of growth, and knowing how to cook them at many stages. After all, I gained my own knowledge of wild plants one at a time. In some cases, it has taken me years to really understand a particular species. For an aspiring forager, it’s better to know a few wild plants well and eat them on a regular basis than it is to know how to identify hundreds of plants without ever getting comfortable enough to actually eat them. If one is to know only a few foraged foods, it makes sense that they should be ones that are close at hand.
Just as the majority of car accidents happen within five miles of home, simply because that is where people spend most of their time driving, most of the foods I forage are outside my door. I’m particularly fond of foraging an old irrigation ditch, which makes for a pleasant bike ride from my home to an area that used to be an apple farm 100 years ago. It’s a route I’ve traveled a few times per week over the several years.
There’s a particular joy and intimacy that comes in interacting with the same small strip of land over time. I watch the seasons progress, and know when to expect certain crops. I also get to closely monitor spraying, mowing and other man-made dangers. In that one small area, I’ve witnessed years of drought, and the shocking flood that followed. Still, I’m still surprised to see new things along my favorite ditch all the time, plants I never knew were there, new nesting birds and predators that had previously remained hidden. Knowing that place well informs how I harvest, when each plant peaks, which of them needs to be harvested immediately, and which of them needs to be protected.
No Disney characters
I sometimes get the impression that people envision foraging to involve tip-toeing through dappled light with a basket over one’s arm, birds singing background music like Disney characters in the trees. The truth is that there’s little glamor in my daily walks or rides along my ditch. In fact, foraging in this way is often sweaty and backbreaking. I wear out several pairs of shoes every year. It takes careful consideration not to damage plant populations or ecosystems. Often, it involves selecting individual leaves from plants, or visiting many locations to harvest enough of a particular plant to make a recipe. Still, I’m an awestruck witness to a quiet beauty that is both constant and ever-changing. At its best, foraging is about developing a relationship, a connection, with a place. It is the ultimate act of local eating.
All good relationships are based upon respect. In this case, respect ensures that the same plants will be available to harvest for many years, and hopefully many generations, to come. My hope is that foraged foods can gain the same celebrity as food darlings such as kale. It can start with a combination of inspiration from dazzling chefs and a deep appreciation of the weedy and abundant wild foods that grow close to home.
Dandelion Greens With Warm Bacon Vinaigrette
8 slices cooked bacon, cut into small pieces
2 tablespoons olive oil 2 shallots, finely chopped
¼ cup sherry vinegar pepper
8 cups dandelion greens, washed and torn into 3-inch pieces salt
1. In a skillet, brown the bacon in olive oil over medium high heat for 3 to 5 minutes. Use a slotted spoon to remove the bacon pieces and set them aside.
2. Reduce heat to medium, add the shallots, and sauté until they become translucent but not browned.
3. Add the sherry vinegar and stand back as it bubbles away for 30 seconds to a minute. Remove the vinaigrette from the heat, then stir in a pinch of black pepper.
4. In a saucepan, bring 2 inches of water to a boil and then reduce it to a bare simmer, so that a few bubbles are rising. Break each egg first into a tea cup and then gently pour it into the water. Poach the eggs for two minutes, or until the whites have set and the yolks are still soft when you push them with your finger.
5. In a large bowl, pour the vinaigrette over the dandelion greens. Give them a quick toss before transferring them to plates. Top each salad with crispy bacon pieces and a poached egg that has been blotted dry with a towel. Give each egg a sprinkling of salt and pepper before serving immediately.
Main story: Dandelion greens with warm bacon vinaigrette. Credit: Wendy Petty
Peggy Neu knows Meatless Monday is an easy way to reduce meat without a lot of sacrifice. But what happens when Meatless Monday and Memorial Day converge? What about the sizzling barbecue ribs? What about pleasing a holiday crowd with varying tastes? What about the kids?
Neu sees an opportunity.
She’s president of The Monday Campaigns, and when she spoke about the growth of Meatless Monday this spring at TEDxManhattan, she told the crowd that research shows that people tend to see Monday as a chance for a fresh start. With respect to health, people are more likely to make a change Monday than any other day. A study of health-related Google searches over a multiyear period showed a consistent pattern of Monday spikes. “It’s kind of like a mini New Year’s, but you get 52 chances to stay on track,” Neu said.
Isn’t New Year’s more pleasurable? That’s exactly Neu’s hope for Meatless Monday. At TEDxManhattan, she said that it’s important to make the day “a fun ritual, something that people look forward to” and to approach it as “choice and moderation, giving people vegetarian choices rather than taking something (meat) away.”
So if it’s sizzle you want from your barbecue, there are plenty of cool ways to grill vegetables too. (See tips at the end of this story.) If it’s variety you crave, former Meatless Monday Web editor Tami O’Neill suggested “know when you won’t notice,” as in that freshly wrapped burrito or five-alarm chili in which the flavor might be just as wonderful without packing in the meat.
For kids, the fun particularly matters. Some tips from Meatless Monday include:
– Let kids choose a fruit or vegetable to include in a Meatless Monday dinner. They can help research how to prepare it.
– Involve kids in cooking. Their participation will vary depending on age and ability, but cooking is fun and preparing new foods helps demystify them.
The Monday Campaigns has a site filled with tips for cooking with kids, recipes for different ages and other resources at www.thekidscookmonday.org.
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The idea behind Meatless Monday is simple. Launched in 2003 as a nonprofit initiative of The Monday Campaigns, in collaboration with the Johns Hopkins Bloomberg School of Public Health, it asks people to give up meat one day a week, and the name tells you what to do and when to do it.
There’s plenty of science to support the concept. Cutting down on meat can help reduce the risk of obesity, cancer, diabetes and heart disease. There are also environmental benefits. Meat production uses vast quantities of both fossil fuels and water; and industrial agriculture, which produces the bulk of the meat sold in the U.S., is linked to the rise of antibiotic-resistant bacteria, air and water pollution, and other environmental ills.
Meatless Monday’s reach is global. It has since been adopted across the U.S. and in 30 countries. Restaurants, school districts and media outlets such as the Food Network, Self and Prevention have signed on, offering special Meatless Monday menus and recipes. Celebrities such as Oprah Winfrey, Padma Lakshmi, Al Gore and Paul McCartney have endorsed the campaign.
“To me, though, the most powerful aspect of Monday as a behavior-change idea is that we can do it together,” Neu told the audience at TEDxManhattan. “How cool is it that this Monday there are going to be people in Iran that will be doing a Meatless Monday and they’re going to do it because they share the same goals, to be healthier and to have a healthier planet. … I think sometimes by synchronizing even simple actions, we can synchronize our hearts and our minds around bigger ideals.”
(See Neu’s TEDxManhattan talk below on YouTube.)
The Meatless Monday website offers an abundance of recipes, searchable by category or ingredients. Numerous food and health websites, bloggers and others also feature Meatless Monday recipes on a regular basis.
Vegetarian grilling tips for Meatless Monday
For those pondering how Meatless Monday can mesh with barbecues as summer begins, The Monday Campaigns offers a list of grilling tips, including:
1. Many vegetables can be thrown right on the grill with just a light brushing of olive oil (with delicious results)! Fresh corn, tomatoes, asparagus, eggplant, zucchini, squash and bell peppers are just some to try.
2. Kabobs are a barbecue staple that make the perfect meatless entree. Add tofu cubes, cherry tomatoes, mushrooms, roasted potatoes or just about any other vegetable that strikes your fancy.
3. Grilled fruit is amazing too. For a sweet side dish or dessert, try peaches, pineapples, plums, melons, kiwis, pears or figs with a touch of honey marinade.
4. Swap a hamburger for a portobello mushroom burger or grilled eggplant slices. Put the barbecued veggies on a bun and add your favorite toppings, such as avocados, caramelized onions, roasted red peppers or an olive spread.
5. Try a veggie burger recipe that celebrates hearty ingredients such as black beans, lentils, quinoa and chickpeas. You can also find healthy pre-made patties at supermarkets and natural food stores.
6. Make a delicious, smoky pizza pie right on the grill — all you need is pizza dough, sauce and your favorite vegetables thinly sliced or pre-grilled.
7. Use your favorite marinade recipe to add flavor to extra firm tofu cubes. Grill them up and add them to a salad, serve them with veggies or enjoy them on their own.
8. Add grilled vegetables to a filling summer salad. Garnish fresh lettuces with a bit of fruit, feta cheese and olive oil to complete the dish; or think beyond lettuce and concoct a bean or grain salad.
9. Consider your sides when planning a meatless barbecue. Pasta salads, raw vegetables and hummus dip are great ways to turn your plant-based dishes into a full meal.
10. End the meal on a healthy note with a tray of fresh fruit, a parfait or homemade smoothies.
Trying new recipes and methods of cooking can help turn Meatless Monday into an opportunity to add variety to your diet and explore new tastes. At the same time, as Neu said, “You can draw inspiration and feel part of a larger movement trying to improve our health and the health of the planet.”
Main photo: Grilled vegetables to light up a Meatless Memorial Day. Credit: Sarsmis/iStockphoto
“Snowday,” the first food truck from the social enterprise Drive Change, showed up this spring at Brooklyn Bridge Park for the annual NYFEST soccer tournament. The sky was blue, relief from the unremitting winter finally in the New York City air, and the soccer players and their families were famished. I bought grilled maple cheese sandwiches for my son and granddaughter and found the food inspired, with what Drive Change calls “a side of social change.”
Drive Change hires and trains formerly incarcerated youth to prepare and operate the nonprofit’s food trucks. “Our values are rooted in the belief that young people with criminal histories can live crime-free, bright futures full of opportunity,” founder Jordyn Lexton said. “Our trucks are our vehicles for social justice — allowing young people to have hands-on experience and develop transferable skills to become leaders in today’s society.”
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Lexton went to college at Wesleyan University in Middletown, Conn. During her spare time, she volunteered at Middletown Correctional Training School, a juvenile detention center. After she graduated from college, she went on to teach English to adolescent men at Rikers Island’s East River Academy high school in New York City. She worked in difficult facilities known as “the Sprungs,” four trailers housing youths who were not yet sentenced. “So many of these kids were full of such potential,” Lexton said. Yet she saw a cycle: New York is one of the states that automatically tries 16-year-olds accused of committing crimes as if they were adults. Of the 13,000 students she taught, 67% of them returned to jail or prison three years after release.
Against that wearying backdrop, a culinary arts program stood out. “It was remarkable to witness how much pride these young people felt being able to cook and present food they had made. And within that devastating environment, feelings of this kind were hard to come by.”
That got Lexton thinking about food as a way of reentry for young people who rarely can find good jobs during parole, and when they do, find it difficult to hang onto them because they are untrained.
Lexton began to research ways to reduce recidivism by working in the reentry world at the Correctional Association of New York, the Center for Employment Opportunitites, CASES and Work For Success, a Gov. Andrew Cuomo jobs initiative aimed at lowering the rate of unemployment for formerly incarcerated people. She took a job as manager of a Kimchi Taco food truck. Two years later, Lexton started to piece together a plan of action. While traveling in Canada, she tasted a taffy-like maple confection called sugar on snow. “I’m going to open up a sugar on snow truck,” Lexton recalled thinking. “A food truck can hire, train and empower” formerly incarcerated young people, she thought. The program also had an opportunity to turn the spotlight on New York City as one of the few regions in the U.S. that automatically incarcerates and treats 16-year-olds as if they’re adults.
Culinary artists among the team
Lexton then composed a top-notch team that included Annie Bickerton, who oversees operations, and two culinary artists, Roy Waterman and Jared Spafford. The team developed an eight-month mentorship program, including two months paid training, four months (higher-paid) employment and a two-month transition with continued employment and a job placement strategy for young people coming home from the system. Training covers small business management, accounting, social media marketing and essential licensing such as a mobile food vendor’s license, a food handlers’ license and a G-23 license to operate propane for mobile cooking. Other New York City food trucks have already expressed interest in hiring program graduates.
Drive Change, which is still seeking funding, recently received a good-sized grant from the mayor’s office and the city of New York. The grant subsidizes some of the wages, which cover $8 an hour for each employee. Drive Change adds $3 to bump the hourly wage to $11.
As of this spring, eight young men (seven of whom are home after having been incarcerated) have been hired to head up and brainstorm the operation:
Spafford, who comes to Drive Change from Marlowe and Daughters and Flying Pigs Farm, had no background inside corrections but was looking for a more meaningful contribution to society. His working title is culinary arts director, developing the menu, and sourcing and prepping the ingredients.
Waterman serves on the front lines as a mentor and chef. He knows from his own experience how hard it is to get a job after having been inside. “Everything looks great until I have to fill out the infamous question on the form, “Have you ever been convicted of a felony?”
Roles change daily, but one worker is in charge of the maple grilled cheese. Two more take care of the kitchen prep. Another, who has been home since 2009, is a mentor in charge of developing curriculum for Drive Change. Still another, who came to Lexton’s program from the Doe Fund says, “There’s nothing that brings people closer than food. Food transcends everything and doesn’t hold anything against you no matter what your history is.”
Why call the truck “Snowday”?
“Snowday to us reflects the liberty of a day that integrates community, a day where folks don’t go to ‘traditional’ school or work but still get out in the world and explore — connect with nature and each other — and learn,” Lexton said. “Snowday is bliss, it is freedom.”
On the subject of sugar
All of the food on board the truck has a maple syrup component to honor Lexton’s first inspirational taste of sugar on snow. How about sugar being the object of food activists’ ire?
“The menu may not be health food targeted — we are not serving juice and chopped salads — but everything is locally sourced directly from New York state farms,” Lexton said. “Sustainability and healthy product are central to our mission — even maple syrup, which one could argue is high in sugar, is a natural sugar that has proven natural health benefits. Schools may avoid sugar, but they are mostly avoiding processed products and trying to get folks to learn about how to cook better for themselves and learn about where their food comes from — two things we pride ourselves on at Drive Change.”
On this particular Saturday, the inviting menu included:
Maple grilled cheese sandwiches, with the cheese from Hammond Dairy; little skievers with greens from Hudson Valley duck farm; apples from Migliorelli Farm; and bread from micro farming sourdough starter at Last Chance Foods. Even the water was locally sourced.
All summer long, the Snowday truck will be on Governor’s Island in New York on Saturdays and Sundays from 10 a.m. to 6 p.m.
Main photo: Drive Change founder Jordyn Lexton on the Snowday food truck. Credit: Tal James Luther
Liisa VonEnde, a dental hygienist from Vermont, pauses in the checkout line at Whole Foods Market and considers the last-minute temptations: local chocolate, exotic licorice, obscure brands of gum. Finally she tosses a 2 Degrees cherry almond energy bar into her cart. Why that one? This particular bar helped feed a hungry child. These days, “cause marketing” — an idea that for many began with Paul Newman’s salad dressing — has spread to everything from shoes to eyeglasses, with small specialty companies combining flashy graphics with philanthropy to sell their products.
California-based 2 Degrees Food provides one meal for every bar sold. In Morocco, meanwhile, women have organized into small cooperatives to sell argan oil, hoping the tie-in will boost sales for their vendors. Both cases sound like a win-win-win, satisfying the disadvantaged, a company’s bottom line, and consumer cravings. With so many food companies adopting the do-gooder model, however, consumers need to think about whether their well-meaning purchases are delivering as promised.
New York Attorney General Eric T. Schneiderman defines cause marketing as a business campaign “promising donations from the sale of products or the use of services.” Recent research shows that consumers are indeed affected by a company’s corporate social responsibility. A 2013 study by the New York-based Reputation Institute found that 42% of the 47,000 participants were influenced by their perception of a company’s social mission. This trend is most apparent in the rapid growth of smaller businesses like 2 Degrees Food, along with such well-known brands as Toms Shoes and Warby Parker, which make direct donations of shoes and/or eyeglasses as part of their business model.
Insight from 2 Degrees Food
Lauren Walters, cofounder and CEO of 2 Degrees Food, believes that simplicity is key. “One of the things that appeals to consumers is that it’s concrete, it’s clear: You buy a bar and this is what happens,” he says. Founded in 2009, 2 Degrees produces the promised meals in-country using local labor and food sourced from regional farmers whenever possible. So far, he says, Two Degrees has donated over 1 million meals in Colombia, Haiti, Malawi, India, Kenya, Myanmar, Somalia, and the United States.
The social business model has been criticized for promoting a situation in which people in developing countries rely on the whims of a first-world consumer: If the influx of free shoes, eyeglasses and meals stops one day, the people may be left without the wherewithal to produce and purchase these items for themselves. The model may also unwittingly discourage consumers from engaging in more thoughtful or sustained philanthropy. “If we buy a T-shirt and feel we are financially supporting a cause by buying the T-shirt, a lot of people will already think they’ve given, and may not be amenable to other requests,” says Ray Dart, professor of business administration at Trent University in Ottawa.
While Walters acknowledges that the cause marketing model has issues, he says he hopes more businesses embrace it. He envisions a “culture of choice” that empowers consumers to make a difference. “The problem is not that there are getting to be too many of these companies, but that there are too few,” he says. “Everyone should be doing this.”
The women who process argan oil in Morocco have experienced the downside firsthand. The seed of the argan tree is native to Arganeraie, a UNESCO biosphere in the southwest region of Morocco. The Amazigh women have been extracting the oil for centuries using a complicated hand-pressing process. Jamila Idbourrous is director of UCFA (Union des Coopératives des Femmes de l’Arganeraie), a large argan cooperative in Morocco’s Agadir region. She says the oil, which is used for cooking and cosmetics, is the area’s only financial resource. “Within the cooperatives, we care deeply about offering these women fair pay for their work,” she says. But even after her cooperative stopped supplying some companies with the oil last year, Idbourrous says, at least one continues to promote its connection to UCFA — and the social benefits for the women.
As companies feel increased pressure to factor social responsibility into their marketing and as consumers adjust their perception of what defines a “good” company, people will expect to see companies giving something back. For her part, VonEnde says that “the social stuff is an added bonus that makes me feel like I did more that day than just buy an energy bar or a pair of shoes.” CEO Walters thinks that feeling could spread. “If they can help someone just by buying a bar, maybe they’ll start to think of other ways to make a difference, too,” he says.
How to assess a corporation’s social responsibility
How can you evaluate a company’s commitment to social responsibility? Last October, the New York attorney general issued some best practices for cause marketing campaigns. These tips are based on those recommendations:
More from Zester Daily:
1. Expect your donation to be clear: Look for companies that use a fixed dollar amount — such as 50 cents for every purchase — rather than generic phrases like “a portion of proceeds” will go to charity.
2. Look for transparency: Be aware of any contractual limits on the giving campaigns or of charitable contributions that won’t be made in cash. See whether a fixed amount has been promised to the charity regardless of number of products sold.
3. Demand the details in social media, too: Watch that companies conducting cause marketing through social media clearly and prominently disclose key terms in their online marketing.
4. Find out how much was raised: At the conclusion of each campaign, you should be able to go to the company’s website and see the amount of charitable donations generated.
Main photo: Moroccan women like Fatna Boufoss first gathers nuts from the argan forest, then grinds them after they are roasted as her daughter Meriam looks on. Credit: Serenity Bolt