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A Recipe, Not a Formula Print
Cookbook authors who share inspiration and imagination have it all over the just-recipe writers.
By Clifford A. Wright   |   Friday, 27 August 2010   |   08:27

mussels

A new food channel has been launched, the Cooking Channel. More celebrity chefs and TV personalities are writing cookbooks. Tables are stocked with Mario's, Giada's, Tyler's smiling faces.  But where is the charming little cookbook "The Cuisines of ____(fill in the blank)"?  We’re slipping away from those rich cookbooks of yesteryear that became our favorites, ripe as they were with information, understanding, fantasy, love and quirkiness. More and more cookbooks are celebrity-chef-written cookbooks that serve as no more than a marketing vehicle for the chef or their restaurant rather than an heirloom treasure of "secret" recipes for us to explore and fall in love with. Can we be critical of this trend?

It's OK to be critical when it comes to recipes. Recipes can be critiqued just like you would any book. Don't accept a recipe at face value. Deconstruct the recipe and understand what it means. The principle means of expression employed by the cookbook writer is the recipe. Recipes guide the reader not merely to think in a certain way, but actually to do something in a particular way. The cookbook author hopes to communicate enough information so the reader can re-create a dish and want to re-create the dish.

In one of my favorite cookbooks, "The Food of Southern Italy" author Carlo Middione writes about his spaghetti with mussels (spaghetti con le cozze).

A tale of two shells

A recipe needs an introduction that helps the cook understand the background of the dish and to entice the cook to prepare it, and to provide inspiration and guidance. Middione introduces his recipe by telling us that it is a dish from Apulia. He writes: "When I left Puglia , the battle was still raging between two old men I had met in a restaurant there about whether it is necessary to remove the shells from the mussels of spaghetti con le cozze or not. One felt the shells looked unsightly on the plate, and no host or hostess who wanted to make a bella figura (look good) would do such a thing. The other man maintained you get more flavor with the shells left on, and if your hosts were really considerate, they would let you pick them up and suck on them to get every last drop of sauce. It really depends on the host and guests, whether to shell the mussels or not. Me? I never take the shells off. The discussion about whether the parsley should be cooked in the sauce along with the mussels or simply strewn on top of the finished dish would be too lengthy to present here."

By contrast, check out a recipe from Giada de Laurentiis, the granddaughter of the film director Dino de Laurentiis and a Los Angeles-based caterer with her own Food Network TV show. She once made her dish, conghilie with clams and mussels (seashell pasta with clams and mussels) on her TV show and the recipe comes from her book "Everyday Italian."

De Laurentiis has no introduction to her recipe. We don't know where the recipe is from nor do we know her inspiration. Sadly, conghilie is a misspelling; the proper spelling is conchiglia. When Middione tells us that he can't go into how to use parsley here, we become even more intrigued by the recipe and what it might promise and we want to know about that parsley. De Laurentiis and her editor can't even take the time to look up the correct spelling of the word in her dictionary. Does such carelessness extend to the cooking?

Middione's recipe is simple and strikes directly to the essence of this dish. Put 5 quarts or more of water in a large pan, add salt, bring to a boil and add the spaghetti, stirring. Put the (marinara) sauce into a small pan, and heat it until it just simmers. Keep it at a simmer. Heat (3 tablespoons olive) oil over high heat in a frying pan large enough to hold all of the mussels until it is quite hot but not smoking. Put the mussels into the hot oil and shake the pan. Keep the heat on high until the first mussels begin to open, pour in the hot Marinara sauce, mix it well with the mussels and add salt and pepper to taste. Turn the heat off, and let the mussels and sauce set until the spaghetti is al dente.

Drain the spaghetti, leaving a little of the cooking water on it. Return the spaghetti to the pan, and set aside for a moment. Divide the mussels equally among heating serving plates, removing them from the sauce with tongs or a slotted spoon. Finish opening any mussels that are only half-opened. Arrange the mussels all around the edge of the plate to make a border. (Work very quickly or the pasta will get overcooked and stick together). Divide the pasta equally among the plates, putting it in the center of the mussel border. Put the sauce on the pasta, and serve the dishes immediately. "No cheese on this dish, please," he advises.

Cooking with a philosophy

Middione has a philosophy. He can't get into it right now and he can't explain everything, but by merely enunciating his ideas, we are enticed. What about the parsley? And, no cheese please. Bravo, Middione.

De Laurentiis does not tell us where her recipe is from, but we know it is southern Italian-inspired because of the ingredients. Bring a large pot of salted water to a boil over high heat. Add the pasta (1 pound) and cook for 6 minutes, stirring occasionally. Add the broccoli (1 pound florets) into the pasta water and continue cooking until the pasta is tender but still firm to the bite, and the broccoli is blanched, about 2 to 3 minutes. Drain pasta and broccoli, reserving 1 cup of the cooking liquid. Meanwhile, in a large, heavy skillet heat the olive oil (¼ cup) over medium heat. Add the garlic (3), red pepper flakes (⅛ teaspoon), salt (½ teaspoon) and pepper (¼ teaspoon) and sauté for 3 minutes. Add the clams, mussels (1 pound each), and wine (1 cup white). Cook for 5 minutes, making sure all the shells have opened. Discard any shells that remain closed. Sprinkle with the parsley (⅓ cup). In a large bowl, toss together the pasta, broccoli, and shellfish. Add the reserved pasta water, ¼ cup at a time, to moisten. Toss to combine. Transfer to a serving platter and serve immediately.

De Laurentiis' recipe doesn't mention al dente pasta and clearly she doesn't trust us to salt and pepper to our taste, or to even inquire what our tastes may be. Her recipe lacks the charm and inspiration of the Middione recipe, even though her recipe has more ingredients. Her recipe is cold and lifeless. Who makes this recipe? Why do they make it? Do different families make it differently? When do they make it? Do cooks argue about how to make it? Should you use cheese? This is important because Americans might not know that southern Italians never use cheese with seafood. We just don't know.

A recipe is not a formula. A recipe is an inspirational aide to guide a cook to reach higher, to prepare food that will dazzle others and make them happy and to do that the cookbook author needs to help them in the decision to make the dish in the first place. It's not just about ingredients. A recipe should have a soul, as it's about the material expression of a culinary culture.


Clifford A. Wright won the James Beard/ KitchenAid Cookbook of the Year award and the James Beard Award for the Best Writing on Food in 2000 for "A Mediterranean Feast."

Photo: Mussels
Credit: Clifford A. Wright


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I think words make the recipe. Blank pages and empty books have little or no influence on anyone’s cooking.smilies/wink.gif
bolanboogie , September 03, 2010
Recipes
Someone smart once said that no chef "creates" because it's all been done before. I believe that to be true unless your name is Ferran Adria. Lately I've had to learn the formal discipline of writing recipes but I don't deceive myself that I'm actually inventing something completely new. My method is based on learning, understanding, and tasting things and deciding what's right at that specific moment.
a guest , September 02, 2010
Carlo Middione
Cliff —I'm so you glad you mentioned Carlo Middione. I've had his book on Southern Italian Cooking since it first came out and it has remained in my library through periodic thinnings. What's more, I still take it out and use it, which means reading it and absorbing his points of view and his enthusiasms, as well as following his very good recipes. Thanks for that good piece!
a guest , September 02, 2010
Response to Elaine Corn
I'm familiar with this phenomenon and I can't tell you how many times in my cooking classes I use the expression "it ain't brain surgery, relax."
cliffordwright , August 31, 2010
Recipe, friend or foe?
Ah, the recipe. Friend or foe? To write my book for beginners, Now You're Cooking: Everything A Beginner Needs to Know to Start Cooking Today, I convened a panel of beginners to gauge their psychology around recipes. Terrifying, was one word used often. This should not be the case. A beginner needs inspiration, yes, but also encouragement. The right words and an empathetic writing style did the trick. So, kudos, Clifford, for taking the proper stab at the appropriate target(s). Fair game.
elaine corn , August 31, 2010
response to Natanya Anderson
Your points are well taken. You are quite right about 2 different audiences. I was challenging one particular approach, that is, the approach of the food network. But honestly, I don't want to deny anyone their source of livilhood, nor am I insensitive to the fact that lots of people, in fact the majority, follow the food network and think the simplistic celebrity approach to food is appealing and do-able for them. But I'm also quite aware, from my web site and from teaching cooking classes, that many of these same people are tired and bored with their food...and they don't know why. I'm saying that's because cooking from recipes in not like a chemical formula, and for a recipe to work magically each time it will by necessity (for the largest possible reach) ultimately be not challenging or instructive. A recipe that excites and entices is far more appealing than a recipe that works to real cooks. Cooking is a creative excersize and you become a better cook by following someone like Middione than you will following Giada. On the other hand, maybe you don't want to be a better cook, maybe you just want to get the damn dinner on the table and Giada does that. But when the kids complain after 4 weeks of that, maybe there's a reason.
cliffordwright , August 30, 2010
A question of audience?
This is an interesting analysis, but I wonder if the question of audience might also need to be addressed to come to a well-rounded conclusion about these two very different approaches to recipe writing and storytelling (or lack there of). The Food Network, as shows like Semi-Homemade and the new $20 Dinner show prove, has I think a very different target audience than Carlo Middione does. Their missions are vastly different. Food Network exists to sell advertising and to do that they need to address the widest possible audience with varying levels of cooking ability and passion for food and cooking. Data from the BlogHer gruop last year indicated that the majority of people visit food blogs to get recipes, while a much smaller percentage visit for stories. I expect the same data could be applied to the Food Network audience. Sadly, it's not about passion, history, and immersion in a recipe for the large majority of the Food Network audience, but instead it's about the need to get a meal on the table. I've seen reviews of recipes on Food Network and in other places that chastise the recipe writer if they aren't "precise" and encourage finding al dente on your own or managing your own level of seasoning. In short, they want every step spelled out with as little room for ambiguity as possible. As you said in an earlier response, a recipe "that works". The folks at Food Network who need to cultivate and meet their audiences needs listen to this feedback and adjust accordingly. Conversely, someone who invests time and money in a cookbook, particularly a regional one, is coming to the cookbook expecting an experience. They aren't only making the purchase for the recipes, they want the stories and would feel cheated if they found otherwise. To be clear, the Food Network cookbooks are just printed versions of their TV and online presences, so those cookbooks are crafted with the same audience in mind. I'm not sure it's reasonable to compare them to a non-media cookbook.

I'm not so much trying to defend Giada's approach to recipes as possibly identify it as a product of the audience she serves and the expectations created by the Food Network as a massive advertising-focused publisher. While Giada might want to position her recipes differently, she's being guided (forced?) to create them against a formula that satisfies the business bottom line. Given that, is this possibly an apples-to-oranges comparison? Or, might it be better to compare the audiences and their most intrinsic desire to really learn how to cook, or a lack there of, and see how different sources of recipe information serve those audiences. In the end I think this is much less about the recipe writers than it is about their readers.

Natanya Anderson
Fete & Feast
www.feteandfeast.com
a guest , August 30, 2010
AGREE!
I'd much rather have a recipe that explains why the chef chose the ingredients and technique(s) he/she did rather than a list of steps to follow. There's nothing inspirational or educational about list making.
a guest , August 30, 2010
Marcella Hazan
Let's not forget the legend we still have in our midst. She may not have had the platform of a television show like Julia's, but no living cook or chef has done more to teach Americans how to appreciate traditional Italian cooking techniques like Marcella. Cookbooks come and go. But few can match Essentials of Classic Italian Cooking. There isn't a single color photograph in the book, yet it entrances with word pictures. - Pomodori e Vino
a guest , August 29, 2010
Cliff responds
My goodness, look what happens when you step aside to make yourself a sazerac! Let me respond in order. Julia may not have been the best example, she was practical after all. But, remember, she was writing for Americans in the 1960s! So she's important. French food for Americans was, at that time, as snooty as you could get. She broke through. I have problems with Julia Child, which Nancy Harmon Jenkins alludes to, but which we can't get into here. About Nancy's criticism about southern Italians not putting cheese on seafood--you're right, I made that statement too forcefully. It's not strictly true. But what is true is a notion that better-read American foodies have that cheese and seafood is verboten. Let's say it's rarer than elsewhere. On the other hand, one must say that one cannot ever make certain categorical statements when it comes to cooking. It MUST be discussed over negro amaro. To Pamela: you're right about editors. My own style has been forced upon me by editors. They always worry that our readers are stupid. However, I'm an educator also. To Ken Albala: good for you...a book titled "lost art of real cooking" says it all in the title alone. Good luck. DOWN WITH IGNORANCE! LONG LIVE REAL COOKING!
cliffordwright , August 28, 2010
Hard on Giada?
Did you mean to say exactly that CLiff? Anyway, I agree with you 100%. I'll take Elizabeth David and Inspiration over an exact recipe any day. My new cookbook is exactly in this vein. (Lost Art of Real Cooking) And I think the day of exacting scientific recipes is over. No one likes them!
a guest , August 28, 2010
...
I personally prefer to read about food, not recipes... but detailed recipes can be a good starting point, a vehicle for teaching. I have found it is difficult to publish a recipe with the Middione style. Editors just won't allow it!

Pamela Sheldon Johns
a guest , August 28, 2010
more
I should have said Bravo too for praising Carlo Middione, who has written several cookbooks that are real treasures--and don't get much recognition in this media-driven world.
nancyharmonjenkins
a guest , August 28, 2010
Bravo, Cliff!
A great point, tellingly made. I was actually thinking of writing something very similar, only comparing Julia Child and Elizabeth David. From the latter I learned to cook, taste, and think about food. From the former, I learned some tricks of the trade (as Martha suggests) and how to make some great French dishes--but all I knew was that they came from France. (You can see that I don't agree about Julia who always said she didn't want to use ingredients she couldn't find at her local Stop & Shop.) I also have to quarrel with you (and wth just about every other American writer about Italian food) on the question of seafood and cheese. It simply isn't true that Italians, even Southern Italians, NEVER put cheese on a seafood dish. I can cite dozens of recipes that call for same. Obviously this is not the place to do it, but some day, over a glass of negro amaro, we can discuss it further.
Nancyharmonjenkins
a guest , August 28, 2010
...
Whereas I don't think every recipe has to have a cultural backstory, and I have written many that don't (and many that do), if there is a story to be told it should be told. Backstory or no, I do want to entice my readers to make the dishes I'm presenting. Sometimes I wish I could just say "this is good," but of course, I wouldn't be publishing the recipe if it weren't. Julia Child understood that every recipe can be a teaching moment; that is one of the most important things I learned from her (besides how to cook). I learned to cook from cookbooks, and Cliff and I are always telling our Venice Cooking School students that you learn to cook by cooking...from recipes!
marthashulman , August 27, 2010
hard on Giada
I am pretty hard on her. To her credit, she doesn't pretend to be something she's not, but I don't think my analysis is off base. I'm talking about a deeper understanding and appreciation of a cultural phenomenon that broadens ones mind and experience. If you want a recipe that "works" then we can all just clip them off the back of boxes. Wait, that's what we did for several decades and our food was uninteresting and uninspired. It took a real cookbook author in the form of Julia Child to convince us that we can learn by seeing how one particular culture approaches food, namely, the French. She didn't look for short-cuts, easy to follow (she assumed we weren't idiots), for low fat, or for "things she liked"; rather she taught us how to COOK by showing us WHY the French cooked the way they do.
cliffordwright , August 27, 2010
...
You are pretty hard on Giada. I use her recipes as a "jumping off" point. No one wants to read or watch a dissertation on the proper use of parsley and/or parmesan cheese every time they look at a recipe. Anyway I think Giada's recipes are in general easy to follow and good tasting. They are also comparatively pretty low fat which I appreciate. If you watch her show she says that she uses parmasan cheese because she likes it even though it is not traditional.

I really think you are off base on this analysis.
a guest , August 27, 2010

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Last Updated on Friday, 27 August 2010 08:48
 

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