Taco Hopping In Ensenada, Baja California: It’s Fish Heaven


in: World

Ensenada view from the shore. Credit: Nicholas Gilman

Ensenada is a low-key fishing town just over an hour from Tijuana and the U.S. border. A jumping-off point for a tour of Mexico’s growing wine region, the food scene has exploded in recent years. Dozens of street stalls and small restaurants prepare freshly fried fish, shrimp tacos, seafood ceviches and cocktails. The central fish market tempts with a spectacular array of aquatic bounty. And upscale restaurants proudly present heretically creative variations on regional dishes, making this an ideal destination for the discerning gastronome.

Mexicans eat a lot of meat. In most parts of the country, the concept of a fancy meal out might include a big hunk of Argentine steak. Taco stands in the central regions feature meat based fillings, almost exclusively. Although the central fish market in Mexico City, Mercado de la Nueva Viga, which provides fresh fish and seafood to all of central Mexico, may be one of the world’s largest, even beating out Tokyo’s Tsukiji, Mexico’s annual per capita consumption of fish is low relative even to the United States. But not on the Pacific coast. There, residents can’t get enough of the oceanic bounty and even make fun of capitalinos: “All they eat is chicharrón [pork skin] in Mexico City,” one local, 18-year-old Juan Carlos, scoffed as he downed a mouthful of fresh ceviche from an outdoor pushcart. Coastal residents seem to know their fish as well as their Japanese brethren on the other side.

Fish tacos are Ensenada’s ticket

Fish tacos are the specialty of Ensenada. Everybody loves them and corner puestos – stands — as well as hole-in-the-wall locales open early in the morning and are often surrounded by customers by 10 or 11 a.m. Hand-cut strips of fish, usually cazón – a type of small shark — are dipped in a flour batter, sometimes lightly spiced with garlic or cumin, and deep-fried, tempura-style.

The ever popular Tacos Floresta. Credit: Nicholas Gilman

The ever popular Tacos Floresta. Credit: Nicholas Gilman

Legend has it that visiting Japanese fishermen taught them this trick although it is a dubious theory — the Japanese themselves learned it from the Portuguese traders. Served in white corn tortillas, they are garnished to taste with an array of salsas, pico de gallo (chopped tomato/chili/onion), a sour cream-mayo mix and crispy shredded cabbage or lettuce.

I start my search for the best at Tacos Floresta, a simple white metal shack perched auspiciously at the corner of Avenida Floresta and Juarez in the residential part of town. The empty, straight, interminable, impossibly wide avenues of Ensenada remind one of a forlorn part of L.A. where a James M. Cain novel might take place. But Floresta, staffed by three gregarious ladies, breaks the ice — the atmosphere is jovial, cheery mariachi music wafts overhead, along with the aroma of fresh fish frying in clean oil. It’s immensely popular, and is one of the best venues for these fried morsels of goodness. The tacos are an exercise in harmony: The steaming hot fresh fish itself is crispy on the outside, and almost melts when you bite into it. Carefully selected spiky sauces augment but don’t overwhelm, and the crunch of cool cabbage, shredded fine, provides the perfect contrast to the oily bits. Subtle aromas of roast dry chili, the sea, lime and corn weave in and out of one another like a Bach fugue. Parroquianos (as return clients are called, referring to members of a church) banter, discuss the game, the weather, one another’s girls, their no-good husbands, all the while downing icy horchata and more tacos.

Tacos Lily. Credit: Nicholas Gilman

Tacos Lily. Credit: Nicholas Gilman

Not far from the ticky-tacky strip catering to tourists, Lily, who operates Tacos Lily around the corner from the central fish market, multitasks. Preparing for yet another day, she’s methodically chopping, stirring and testing the temperature of her oil. Lily appeared on Anthony Bourdain’s travel/food show a couple of years ago, but TV stardom and the proverbial slews of tourists eluded her and her humble locale. She continues to toil over a hot stove, preparing fresh fish to order while her son serves a few small cafe tables. Lily’s tacos are tasty, giving new meaning to the word “fresh.” Only fish and shrimp are ever prepared rebozado, i.e., deep fried in batter. Mexican street food, in its infinite variety, is not innovative, which is why, perhaps, it remains impervious to outside influence. When Lily was queried as to whether she might do, perhaps, clams or mussels, which are abundant in the area, she shrugs. “No,” she replies, no longer surprised by this foolish question. “Someone even asked if I make pulpo [octopus] tacos once; a cada quien  [to each his own] … .”

Ensenada’s costero is the curvaceous seafront thoroughfare that looks to the harbor and marina. Unlike in the overly commercial southern tourist center Acapulco, development here is low key and traffic light.

La Especial at Mariscos el Güero. Credit: Nicholas Gilman

La Especial at Mariscos el Güero. Credit: Nicholas Gilman

Near the corner of Avenida Alvarado, at 11 a.m. on a brilliantly sunny Sunday, a crowd, with many reeling from the partying the night before, gathers around a spread-out street food complex known as Mariscos el Güero. This busy gustatory circus proffers seafood so fresh it practically dances. And the crowd knows it. “La Especial,” which almost everyone orders, is a seafood salad comprising three kinds of clams, oysters, shrimp, octopus and fish, perhaps cazón, more likely corvina, discreetly dressed with the liquid from the oysters, lime juice, salsa and garnished with avocado slices. It comes on a plate accompanied by little round tostadas, or in a cup with a spoon. The salty essence of each creature stands on its own. Cheerful employees shuck clams and oysters conversing jocularly all the while. The party’s not over until the last oyster is slurped.

A few blocks down, Don Fidel’s small pushcart rests at the corner of Miramar. Don Fidel has set up here almost every day for 27 years. He serves nothing but giant sweet pismo, sometimes called reina, clams. Each one, weighing as much as a pound, is opened to order, the meat chopped and lightly dressed with salsa mexicana, lime and a touch of Tabasco. I take a spoonful of the clam ceviche, which is served in its own shell. It’s sweet, surprisingly tender and renders not the least hint of pungency. “Do any gringos ever eat here?” I ask, as the few who pass by look curiously but move on. “Never,” he replies. “They’re afraid of fresh seafood on the street.” But Don Fidel assures me that he knows whether there’s a bad clam in the bunch and will not risk alienating a faithful customer. I have become one of those.

Top photo: A view of Ensenada’s shore. Credit: Nicholas Gilman

Zester Daily contributor Nicholas Gilman is a founding member of a Mexican chapter of Slow Food International, the author of "Good Food in Mexico City: A Guide to Food Stalls, Fondas and Fine Dining" and served as editor and photographer for the book "Mexico City: An Opinionated Guide for the Curious Traveler." He has a website, goodfoodmexicocity.com, and has appeared extensively on radio and TV in the U.S. and Mexico. He lives in Mexico City.





Caroline J. Beck
on: 9/11/13
Nicholas, thanks for a wonderful remembrance of this charming town in Baja where I lived 17 years ago and enjoyed the local favorite - fish tacos - in those same side streets. There is nothing quite like sitting at a 4-seat street bar like Tacos Alan and overloading your plate with fish fresh from the ocean and bright salsa flavors.
Beatriz Ramírez
on: 9/16/13
Congratulations for your article, it is very well informated about the delicious mexican food and tacos in Ensenada. Thanks for writting about Nueva Viga, a wonderful sea food market. Saludos desde Coyoacán, Mexico City.
Kitty Morse
on: 9/17/13
Oh dear, I don't whether to be happy or sad that all the secrets of fish tacos in Ensenada are revealed. Ensenada is one of the most underrated cities in Baja. Great food. Great people. And the Valle de Guadalupe, once home for 6 months, is no longer a secret either. Enjoy! My husband and I are fish taco addicts.

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