To understand about Bettys, the legendary, Swiss-born, Yorkshire-based café-tea rooms, celebrated for their exquisite chocolates and classy cakes, you need to go back to at least 1907. This was the year when an impecunious young baker named Fritz Bützer set off from his native Switzerland across France in search of work in prosperous Edwardian England.
From Calais, France, he made the rough crossing over the Channel to Dover, England. On arrival, exhausted, seasick and with a sketchy command of English, he discovered he had lost the precious piece of paper on which he had scribbled the name of the town where a job had been promised. All he could remember was the name sounded something like bratwurst. He tried this out forlornly on a few passers-by, before an elderly gentleman came to the rescue. “Oh, you mean Bradford!” cried his savior, and the man promptly took Bützer to King’s Cross station, where he put him on a train up to Yorkshire. In Bradford, the young baker tracked down a chocolate shop owned by a fellow Swiss, where he found work.
Bettys born in England of Swiss roots and inspiration
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Within a few years, the ambitious baker — by now also an accomplished chocolatier — had set his sights on opening a high-class tea room of his own. For this he realized that the refined spa town of Harrogate, which lay some 20 miles to the north, was going to be a better bet than coal-stained, industrial Bradford. Bradford was where the money was made; Harrogate was where the spending power resided. He also understood the disadvantages, in this post-World War I period, of having a German-sounding name, so he changed it to the more French-sounding Frederick Belmont. In 1919 he opened his first café in Harrogate. Bettys was born.
Today, Bettys is a household name — though the question of “Who was Betty?” remains unanswered. The Harrogate café has been joined by others in York, Ilkley, Northallerton and at the stately home Harlow Carr. They’re magnets for discerning customers from all around north Yorkshire and far beyond, lured by the promise of exquisite chocolates and magnificent iced or seasonal cakes, or in search of coffee, brunch or lunch and a break from a strenuous day of retail therapy. There’s also a thriving mail-order business.
A signature brand
Harrogate remains the center of Bettys operations. At the Craft Bakery on an industrial estate just outside the town center, every single bread, bap, cake, pikelet, scone, muffin or iced fancy destined for the various café-tea rooms is freshly made and baked daily. These are then dispatched to Bettys branches around the county by a fleet of cream-colored vans, each one proudly bearing the Bettys name inscribed in curly script on the sides.
In the bakery, white-coated employees, looking more like lab technicians than bakers, bend low over trays of supersized, raisin-speckled scones known (and trademarked) at Bettys as Yorkshire Fat Rascals, carefully placing on top of each one a pair of glacé cherries and a couple of blanched almonds. At the other side of the bakery, a batch of freshly baked loaves — between 20 and 30 different kinds are baked each day — are plucked, crackling and chuntering, from the jaws of a massive wood-fired oven.
Chocolate is huge at Bettys, and the link with Switzerland has endured: All the couverture, the raw material for the vast selection of Bettys chocolates, comes from Felchlin, the famous, family-owned chocolate specialist in canton Schwyz in the heart of Switzerland. Easter is similarly huge in the Bettys calendar, rivaling Christmas as their busiest time of the year. (A 1932 poster from the company’s archives solemnly reminds customers that “there is NO present quite as appropriate at Easter Time as a Bettys Easter Egg.”)
Eggs, pralines and assorted truffles aside, Bettys is famous for its chocolate novelties: There’s a new one born every year. The large Bettys family of badgers, hares, Gloucester Old Spot pigs, hens, rabbits, piglets and lambs was recently joined by a romp of milk chocolate otters, reflecting the theme (appropriately, given the waterlogged state of much of Britain this winter) of river banks.
Almost 100 years on, Bettys cafés seem to go from strength to strength. Elegant and understated, warmly lit and buzzing with life, they are the kind of places where you almost expect Lady Mary from “Downton Abbey” to sweep in with her shopping and settle down to smoked salmon sandwiches and pink Champagne.
Beaming waitresses in crisp white aprons recite the day’s specials, notebooks poised in midair. A recent menu featured local sausages from a butcher in the Vale of York served with Rösti, followed by a seriously decadent dark chocolate and raspberry torte filled with fresh raspberries and a silken chocolate buttercream: Yorkshire bratwurst with Switzerland’s signature potato dish and a magnificent Swiss chocolate creation. Fritz (alias Frederick) would have been proud.