Articles in Organic
A little lavender goes a long way in the kitchen. But use too much and that floral essence you love from one of the world’s most versatile culinary herbs might turn a dish to something as welcome as a perfume-soaked Chatty Cathy on a long-haul flight.
Below are seven ways to use lavender in a manner that will enhance, not overpower.
Preparing the flowers
A member of the mint family, lavender grows in upright, evergreen shrubs that might reach as tall as 3 feet and as wide as 4 feet. The bushes are fragrant on their own, but summer is when lavender stems shoot up, blossoming in tight, brilliantly purple flowers. These flowers will produce the most pungent and aromatic additions to your experiments in the kitchen, lending a perfume that mingles well with the flavors of the season.
Now is the time to let your dreams of cottage life in Provence come to life, no matter where you live. If you have access to one of the many wonderful lavender farms popping up in the United States, such as Hill Country Lavender in Blanco, Texas, Los Poblanos Historic Inn & Organic Farm near Albuquerque, N.M., or the English Lavender Farm in Applegate, Ore., you can pick your own. Better yet, you might be growing it in your backyard. Note: If you buy lavender from a farm for culinary use, be sure to ask whether it was grown with pesticides. You don’t want to eat it if it was grown using pesticides.
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If you grow lavender, here’s the steps to preparing the flowers:
- Harvest the lavender. The blossoms are ready when the brilliant purple flowers have emerged and have not yet begun to wilt. If you are cutting lavender yourself, cut the stalks a few inches above the plant’s woody growth and gather the lavender into a bunch. Tie it together.
- Dry the lavender. At this point, you can use it fresh, or you can hang it up or lay it flat to dry it. Note: If you are cooking with fresh lavender, use three times the number of flowers as in a dried lavender recipe.
- De-stem the lavender. You can use the whole stalk in cooking, but many people prefer to remove the flowers from the stalk and store them separately.
- Store it well. Store lavender in an airtight container in a cool, dark place. A Mason jar is a good choice.
7 ideas for eating and drinking your lavender
Lavender works a lot like rosemary — a little can create a great perfume. But just as with all scents, too much can overpower. Use it sparingly, and adjust the amount of lavender according to your specific palate.
Take a stick (½ pound) of room-temperature butter and top it with a tablespoon of dried, ground (if desired) lavender. Mix the lavender and butter together in a bowl. Chill it for a few days to let the lavender flavor develop. Use it with honey atop your favorite biscuit, scone or other baked good.
Use about 1 tablespoon dried lavender for every 2 cups of sugar. Grind the lavender in a food processor for about 15 seconds to develop the lavender flavor. Add a cup of granulated sugar to the process and blend well, about three or four quick presses on a Cuisinart. Store the lavender sugar in an airtight container such as a Mason jar and use it in all of your favorite sweet baking recipes that call for sugar.
Using a funnel, drop about a ¼ cup lavender flowers into a bottle of your favorite vodka. Take out the funnel and close the bottle. Shake, so the flowers mix throughout. Store in the freezer for three days. Strain the vodka into a separate container, using a fine-mesh sieve, a cheesecloth or a paper towel. Squeeze the bundle with the flowers in it to extract as much lavender flavor as possible. Pour the vodka back in the bottle and store in your freezer for use in a lavender vodka tonic with a splash of lime.
Lavender balsamic vinaigrette
Lavender can add a quick, floral kick to any basic vinaigrette recipe. In vinaigrette recipes calling for a combination of balsamic vinegar, oil, honey and ground pepper, add 1 tablespoon of fresh lavender (or a third of that of dried) for every 1½ cups of vinaigrette.
Create a rub for roasted chicken using about a tablespoon lemon juice, 1 teaspoon lemon zest, 1½ tablespoons dried lavender, 1 teaspoon dried thyme, 1 tablespoon extra virgin olive oil and 1 tablespoon honey.
Lavender and blueberry anything
Lavender and blueberry are fast friends, and in many parts of the country appear at the same time. Try putting lavender sugar into your favorite blueberry cobbler at the height of the season, bake some lavender directly into blueberry lavender scones, or infuse some milk with lavender and pour it atop fresh blueberries. About half a teaspoon of lavender is usually a good fit with a pint of fruit.
Salmon and lavender
Create a rub of lime zest and lime juice from two limes, ½ teaspoon thyme, ½ teaspoon dried lavender, 1 teaspoon pepper, 1 teaspoon sea salt and 1 to 2 tablespoons olive oil. Rub the seasoning mix on salmon fillets and bake as you would in your favorite salmon recipe.
Main photo: Lavender is ready for harvest when most of its brilliant purple flowers have emerged. Credit: Emily Grosvenor
News travels faster in small towns than on social media, so when Parade Magazine announced last week that my hometown of McMinnville, Ore., was a finalist in a race for the Best Main Street in America, the town’s good gossip suddenly took on a national flavor. Parade praised McMinnville’s Third Street for its picturesque main drag, its homegrown festivals and its award-winning restaurants and tasting rooms.
I hope when people come to town they discover that what sets McMinnville apart is the food – not just the restaurants we love, but how differently people eat here. After all, Third Street is not just a quaint strolling village for wine-country tourists — though its antique storefronts, friendly people and the way every person crossing the street stops traffic might suggest otherwise. Third Street, our Main Street, is the backbone for the food system, and all tendrils reach out from it.
Pride in food
Our restaurants use local food as a source of pride and a matter of fact. For Thistle, a farm-to-table restaurant of the highest caliber, sourcing local is its calling card, the ethos that drives its turn-of-the-century (as in, last century) menu. Thistle has received a lot of deserved attention for the almost holy way its chefs approach food, but the truth is nearly all of the great restaurants on Third Street source from home. Bistro Maison, where diners can relax in the most gracious service in wine country, uses local produce because there is simply no better way to coax out exceptional flavors using French techniques. Nick’s Italian Café has long used seasonal eating to give real Italian specialties a wine country kick, topping Neapolitan-style pizza with nettles from near the river or lacing sultry Dungeness crab through its lasagna. When you eat a patty melt at Crescent Cafe, you are tasting the owners’ own cattle. What we’re discovering as each year passes is a small-town food scene rising to the demands of an international wine public but still keeping the flavors, ingredients and traditions of this place alive.
The restaurant scene is easy for tourists to experience. It is not uncommon for us to meet visitors from Texas who flew in just to eat here. But McMinnville is also the first place I have lived where shopping at the grocery store seems to be an afterthought. If you want honey, you’re not buying it in little bear jars from the shelf, you’re probably getting it in two-gallon jugs from your honey guy. If you eat eggs, they are probably from your own chickens or from your best friend’s. Other places may make a fetish out of vegetable growing, but you don’t get points here for growing a garden. If you have the space, you are feeding your family from your backyard. Half of my friends are part of a full community supported agriculture (CSA) diet and eat according to the seasons. When my friend Jasper orders his Stumptown latte at Community Plate, a breakfast and lunch hotspot, he brings the milk from his own cow.
A culture of sharing
People here live truly hyphenated lives, with eggs in many, many baskets, and for most of them, their hyphens connect in some way to the food system. A chiropractor might run a sideline salsa business, a freelance tech guy might have his hand in kimchi, winery owners might share their homemade peppermint bark at a local food swap. Everyone has access to something special and everyone shares.
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Usually, you don’t have a way to get at the fabric of a place until you’ve lived it over time, but for my family, McMinnville was a quick lesson. When we arrived here in December of 2011, I was two months pregnant. When our second child was born, complete strangers walked food into our kitchen every day for three full weeks. Not casseroles, mind you. Full roasted chickens. Lovingly tended sage and rosemary potatoes. Salad greens dotted with edible flowers. What McMinnville understands more than anything else is how to feed people.
People in McMinnville know how good they have it. Not all of Oregon’s small towns have the infrastructure or the climate to eat like this. A few hours south and far to the east, in other small towns, food scarcity is a real issue. In Brownsville, the last grocery store closed shop a few years ago and the town decided to cover over its baseball diamond with a community garden to help people have better access to food. Far to the east, some towns have to drive more than an hour to find a grocery store.
I haven’t decided whether I really want McMinnville to be the Best Main Street in America. The journalist in me gets starry-eyed at the prospect of having our ordinary lives valued on such a national stage. But the budding small-town girl in me keeps thinking about what it really feels like to come in second. In the moment, you feel so close to the prize that it feels like heartbreak, but afterward, all you feel is the drive for improvement, the room for growth.
Win or lose, as every small-town denizen knows, it feels good to be part of the parade. I’ve been in three small-town parades since I moved here and know now that it is like being invited to the table. The joy comes from feeling the energy of the crowd.
Main photo: Community Plate features seasonal ingredients and is the place to be for families, the laptop brigade and local business owners breakfasting before work. Credit: Emily Grosvenor
One of my best food friends is white pastry wheat. White refers to the tint of the bran — wheats are either white or red. Pastry means a soft wheat, one with low levels of gluten-forming proteins. Those proteins are what help build the gluten matrix when using hard or bread wheats; soft wheats make tender cakes and quick breads. The pancakes I make from Farmer Ground Flour’s organic, stone ground whole wheat pastry flour are the definition of perfect in my family, the pancake of request for my 11-year-old’s birthday. The pancake that means pancake and home.
Farmer Ground Flour is a mill that stone grinds organically grown New York State grains. Grain farmer Thor Oechsner is part owner in the mill; he and his fields, and millers Greg Mol and Neal Johnston, are great help as I try to understand flour from field to griddle.
My favorite wheat gets planted in the fall. Fall crops go in the ground in September or October, early enough for the seeds to grow a few inches before winter. Fall planting helps seeds get a head start on weed seeds that sit in the ground. Spring can be pretty wet, and hard for farmers to get in the field, so that’s another advantage of this habit. Grains take to this system pretty well, since they are the edible seeds of certain grasses, and much like a lawn, these grass crops go dormant.
Snow cover helps protect the crop. A certain amount of winterkill is expected in fall planted crops, but this past winter, things looked pretty dicey. In New York’s Finger Lakes region, plenty of snowstorms hit but the snow melted quickly. In low spots, that melt turned to ponds.
Beyond this local hint of doom, there was some general anxiety in the wheat world about supply and prices. By March, stores of North American organic wheat had dwindled. The 2013 wheat crop was limited by continued drought in the arid Southern Plains; regional supplies in the Northeast were limited by a very wet season. Larger organic mills were turning to Argentina for bread wheat. This fact, plus political pressures in Eastern Europe, created worry about what this year could bring for harvest. Late freezes hitting the Plains States during greenup, the time when fall planted grains start to grow, fueled my wonder.
Mid-April, I took a drive to Ithaca, N.Y., to see how my future pancake flour was doing. Amazingly, some of the fields were greening up quite nicely. Sure, there were spots where the plants did not survive, but those tan tips that sat over iced snow were getting crowded by green growth. What a delight to see.
This is what the field looks like now, a couple of weeks before harvest: a field of wheat rows, as American as a box of cereal. Look at those green stalks peaking through the gold heads. Ah, breakfast.
Why did this field and other fields recover? Winterkill is also known as winter survival. Plants that had enough room bounced back from the harsh conditions and grew well. Another factor was the plants having strong enough roots to withstand the pressures of temperature changes from winter through spring.
This tiny rye plant (pictured right) didn’t make it. It just didn’t have enough roots to hang on to the ground as temperature swings pulled the dirt together into frozen clumps. It was frost heaved.
Winter survival is tricky. Too little growth and the earth kicks out the plant. Too much, and the long green leaves attract mold, or other smothering problems. The malting barley crop in New York suffered a 50% loss due to winterkill, which is understandable, as growers are just figuring out how to make this crop work. The state’s 2013 Farm Brewery Law, which ties licensing for a certain kind of brewery to use of state agricultural products, such as grains, hops and honey, has caused a bit of barley fever.
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A work in progress
Growing wheat and barley outside of the grain belts is a work in progress. Grain farming and processing, like malting, concentrated in the Midwest, Plains States and Northwest in the late 19th and early 20th century; this consolidation wiped out knowledge and infrastructure for how to grow grain crops in the Northeast. Farms grow grains for dairies, but cows eat differently than we do. And they do not drink spirits or beer.
Growing grains for malting, distilling and flour markets is more complicated than growing for animal feed. These specialty markets need different seed varieties and fertilization practices to hit certain performance markers, like protein levels. Growing food grade grain also requires more cleaning, and careful post harvest handling and storage. The learning curve is steep as people switch from commodity production to community enterprises.
I’m lucky to have a window on these grain ventures, and see people cooperate as they try to figure out what works. Right now, my pancake-flour-in-the-making looks good. The crop isn’t in the bin yet; there’s still time for weather to wreak havoc. But the farmers and researchers I’ve talked to are optimistic. Yields will be down, but there will be wheat.
Main photo: Those tan and brown matchsticks are wheat plants, trapped in ice sheets. Oh my, I thought, what are we going to eat next year? Credit: Rachel Lodder
Travelers who spend more than a few weeks in Italy likely will find themselves around a local family’s dinner table, sipping homemade liqueur.
Initially invented for medicinal purposes by 13th-century Italian monks, liqueurs (liquore in Italian) have become a source of regional pride, with Italians still drinking and customizing those original recipes today.
In Montelupo, a small town located on the lush, hilly outskirts of Florence, a trio of Italian herbalists have spent the past 15 years sorting through the bounty of Tuscan gardens to create fresh, updated versions of this quintessential Italian drink.
The group, improbably called the Gruppo Micologico Naturalistico Empolese (Natural Mycological Group of Empoli), originally formed to go wild mushroom hunting. This being Tuscany, however, they quickly were drawn to the abundant wild herbs, flowers and fruit — lemons, kumquats and apricots – that thrive in their backyard gardens. That soon led the trio to developing liqueurs.
Zanna K. McKay is a multimedia NextGen Reporter for Round Earth Media who divides her time between Italy and New York. Twitter: @bozannza
Limoncello, anise liqueur
Like all good Italians, founding members Pietro Terreni and Nicola Daraio grew up sipping anise liqueur at weddings and limoncello on visits to the Amalfi Coast. Member Andrea Heinisch, originally from Germany, enjoys limoncello and has been crafting variations of it since joining the group 10 years ago. For these three, making a liqueur presents a unique opportunity to be traditional and innovative at the same time.
Liqueur is typically made by infusing near-pure alcohol with natural flavors, then adding ingredients to sweeten the drink and dilute the alcohol content. Nearly every region in Italy produces a distinctive drink that uses local, seasonal fruits and herbs.
The simplicity of this basic liqueur recipe encourages creativity by even the most timid mixologist; and it is wonderfully adaptable to every environment and season.
Terreni sees the use of seasonal fruit as integral to the drink’s lingering aroma. “You have to pick your flavoring materials at the right moment,” he says, “because the summer sun and air all become part of the liqueur in the end.
“When I was little, we used to take fruit to our local pharmacy, where they would prepare it with pure spirits,” Terreni remembers. “Then, during winter when it got really cold, we would have a little glass of this liqueur with a few of the fruits or berries in it.”
The group claims their liqueur blends retain their flavor and color longer than supermarket-made brands, because the group’s artisanal preparation methods call for the use of nonsynthetic flavors and colors. Natural ingredients hold up better once the bottles are opened. (Traditionally, Italians keep their liqueur in the freezer and pull it out when visitors arrive.)
Each member of the group has his or her own favorite recipes. For example, Daraio favors anything made with fennel (“good for digestion”) and a family recipe for orange-coffee liqueur. Heinisch has experimented with fruits as well as herbs that grow on her property. She recommends fresh mint (with about 1½ tablespoons of anise seeds), thyme (combine with 3 whole cloves, use equal measures of white wine and neutral alcohol and let it infuse for two months), rosemary (use white wine with 2 ounces of neutral alcohol, plus 2 teaspoons of lemon zest), and honey with a profusion of herbs (recipe below).
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The three herbalists agree, however, that there is nothing quite like sipping homemade limoncello straight from the freezer after a leisurely lunch on a hot summer day. As the group surveyed the woods near Heinisch’s house, they contemplated ingredients for future concoctions, perhaps using rosehips and lavender. And that illustrates what makes a great liqueur: creativity, experimentation and locally grown ingredients.
Rather than sell what they make, the group exchanges batches — and recipes — with friends.
Tips from the experts
Advice for creating your own liqueur:
- Use fruits, herbs and spices that are free of chemicals. It is best if these items are grown away from roads or grazing pastures, where they could be contaminated by vehicle exhaust, pesticides or animal waste.
- Use ingredients that are in season, for maximum freshness.
- Keep preparation areas and tools, including cutting boards, free of other flavors and chemicals. Jars and bottles should be made of glass and rinsed well. Make sure towels and filtering products (a cheesecloth or metal strainer are best) are cleansed of soap and bleach. (“When I first started,” Heinisch says, “I made the mistake of trying to filter with a regular, clean dish towel. The laundry soap dissolved with the alcohol, and the liqueur tasted like my soap.”)
- Store liqueur in the freezer for best taste and texture.
- In Italy, liqueur are usually made with 190-proof alcohol.
This recipe comes from Nicola Daraio, who brought it to Tuscany from the southern Italian resgion of Basilicata. It tastes like caramel. Substitute water for the dairy and it is more refreshing but a little less indulgent, suitable for the end of a particularly large meal. Total time does not include 3 days to infuse flavor.
- 2 cups 190-proof Everclear or similar
- Whole leaves and a few stalks of wild fennel; the leaves and stalks should just be covered by the alcohol
- 4 cups pasteurized skim milk
- 1 ⅔ cups sugar
- Wash and dry the wild fennel. Place the fennel in a glass jar with a cork or tight-fitting metal lid. Cover the fennel with the alcohol and let sit for three days.
- Put the milk and sugar in a steel pan, bring to a boil for about 5 minutes, then let cool.
- Filter the infused alcohol, mix with the milk-and-sugar mixture, place in a clean bottle, store in the freezer.
Prep Time: 15 minutes
Cook Time: 10 minutes
Total Time: 25 minutes (plus 15 days to infuse flavor)
Yield: About two quarts
Andrea Heinisch created her lemon-saffron version of limoncello as a winter counterpart to the traditional lemon-only recipe. The cinnamon and clove are classic holiday flavors, while the saffron balances out the tang of the lemons, creating a complex drink that warms you, even when poured straight from the freezer.
3 organic, in-season lemons
2 cups 190-proof Everclear or similar
1 teaspoon ground cinnamon
1 whole clove
10 threads of saffron
For the simple syrup:
1¼ cup sugar
2½ cups water
- Wash the lemons, then zest them, taking care to get only the yellow rind, as the white pith is bitter.
- Place lemon peels and spices in a glass jar with a cork or tight-fitting metal lid and add the alcohol.
- Infuse for eight days in a dry, dark place, gently shaking the jar once a day.
- Make the simple syrup by boiling the sugar and water until the sugar dissolves.
- After eight days, add the syrup to the alcohol and lemon peels. Let mixture sit for another eight days in a cool, dry, dark place continuing to gently shake the jar once a day.
- Filter, place in a clean bottle, store in the freezer.
Honey Herb Liqueur
Prep Time: 10 minutes
Cook Time: 10 minutes (plus six days to infuse the herbs)
Total Time: 20 minutes (plus six day to infuse the herbs)
Yield: 2 (0.75-liter) bottles
Each Gruppo Micologico Naturalistico Empolese member has a variation of this liqueur, which recalls the drink’s original medicinal purpose. Consider this a boost for the immune system, with a sweet, herbal taste. As much as possible, use fresh herbs.
3½ cups 190-proof Everclear or similar
½ cup honey
6 basil leaves
5 St. John’s Wort leaves
6 culinary sage leaves
Leaves from 3 small stalks of rosemary
6 mint leaves
6 black tea leaves
6 lemon tree leaves
6 bay leaves
6 chamomile leaves
6 juniper berries
2 whole cloves
½ teaspoon saffron
½ teaspoon ground cinnamon
For the simple syrup:
3½ cups water
3 cups sugar
- Wash the herbs carefully, place them in the alcohol for six days, turning the container a few times each day.
- After six days, make a simple syrup by heating the sugar and water until the sugar dissolves, then add the honey as the mixture cools.
- Mix the liqueur mixture and the simple syrup, filter the infused alcohol, place in a fresh bottle, store in the freezer.
Main photo: Cream of fennel, myrtle berry and saffron-lemon liqueurs, with lemon leaves and flowers, sprigs of wild fennel and myrtle leaves. Credit: Zanna McKay
Zanna K. McKay is a multimedia NextGen Reporter for Round Earth Media who divides her time between Italy and New York. Twitter: @bozannza
We live in a time when child hunger operates undercover. We rarely see the images of sunken eyes and distended bellies that we commonly associate with hunger. Yet many of America’s children face the double blow of being undernourished and overfed. One in five is food insecure and one in three is overweight. They get plenty of calories, fat, sugar and salt in their daily diets, but not enough of the vitamins and minerals required for their growing bodies.
Such a complicated problem requires a multi-pronged approach, and FoodCorps aspires to be part of the solution. Our nationwide team of young adult leaders tries to provide kids access to “real food” that will help them grow up healthy. We do that by teaching kids about foods that are locally grown and nutritious, based on the USDA’s MyPlate recommendations.
In addition, we teach them how to cook such foods and grow them themselves in their school gardens. We also help introduce these foods into their school cafeterias since kids spend most of their time at school. Schools also happen to be where low-income children consume the most calories each day, so it’s a good place to begin fostering life-long healthy habits.
Postville, Iowa, the community I serve, calls itself the “Hometown to the World.” A small town in northeast Iowa surrounded by farmland, Postville is full of diversity with families from Mexico, Guatemala, Kenya and beyond. Almost 80 percent of the students served by the Postville Community School District receive free or reduced-price lunches. Knowing that so many families depend on these meals — and not knowing what foods are available at their homes – makes the food served at school even more vital. It must be fresh, healthy and satisfying.
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Nutrition education is one part of FoodCorps’ approach to solving both hunger and obesity. Iowa’s Department of Public Health offers a program called Pick a Better Snack. I visit 11 elementary classrooms each month to teach students about a new fruit or vegetable, often one that many of them have never tried. Through such encounters, students learn how fiber regulates their digestion and why they need at least five servings of fruits and vegetables every day.
In March, I offered the students samples of three vegetables: cauliflower, celery and purple cabbage. After telling one class that I couldn’t give them more because they were going to lunch right after, one girl proclaimed, “But we’re just trying to be healthy!”
Tracking food’s path from seed to plate
FoodCorps also tries to create a connection between children and the path food takes from seed to plate. Postville has a large community garden, an oasis in a landscape dominated by corn and soybean fields. A few community volunteers and I help kids from the 4H Club as they plant vegetables in the spring, maintain them through the summer and then, come fall, harvest them for the school lunch line. The kids have seen the kohlrabi they have harvested appear in the cafeteria’s “extras” line, which gives them a sense of accomplishment by providing real food for themselves and their classmates.
Finally, FoodCorps’ approach gives students the chance to actually eat foods grown by local farmers. This has prompted changes in school kitchens. In Postville, there has been a shift in the cafeteria climate: using scratch cooking instead of ready-to-eat. The kitchen staff no longer simply unwraps and reheats food. This requires more staff, more equipment, more time. Change has been slow; gone are the days of chicken nuggets and french fries, and at first, the kids complained.
Nowadays, though, I see them making connections that they may not have before. They know that the purple cabbage I serve them during snack time is the same kind that they tried during the Purple Power Wrap taste test last month, and that purple cabbage can be grown right in their community.
Hunger is a complicated issue that will require changes in our economy, politics and society. For hungry children, those things don’t matter in the short-term. But by working in the schools, where children often eat two of their meals and usually a snack or two, FoodCorps is helping educate them about making healthier choices as well as teaching them to grow a thing or two for themselves.
FoodCorps Service Member Ashley Dress won the 2014 FoodCorps Victory Growers Award “for a compelling account of hunger and food insecurity,” winning a $5,000 prize for her service site, the Northeast Iowa Food and Fitness Initiative. The award, sponsored by C&S Wholesale Grocers, highlights that many children struggle with hunger and food insecurity, and that the food they receive at school is the most important meal they will get all day.
Funding for FoodCorps is provided by the W.K. Kellogg Foundation, AmeriCorps, and a diverse array of private and public donors, including the National Center for Appropriate Technology (NCAT). NCAT is the host for FoodCorps in Iowa, working with local partners in Cedar Rapids, Davenport, Decorah, Des Moines and Waterloo. Find out more about NCAT and the FoodCorps team in Iowa at www.facebook.com/FoodCorpsIowa or https://www.ncat.org/midwest/
Main photo: Ashley Dress helps Addison Neville, a preschooler at Iowa’s St. Joseph Community School, plant pepper seeds. Credit: Teresa Knutson
A report by Consumer Reports is calling on the U.S. Department of Agriculture and the U.S. Food and Drug Administration to kill off one of the most misleading — and downright contemptible — claims you will find on food packaging today.
The natural label claim epitomizes everything that’s wrong with our food labeling laws — or should I say lack of them. The natural wording is found on the packaging of millions of food products sold every day, including meat, dairy and eggs. Consumers consider it an important claim: According to new research from Consumer Reports, nearly 60% of people surveyed look for the natural label term when food shopping. When it comes to meat, dairy and eggs, almost 50% of consumers assume that natural means the animals were raised outdoors and not in confinement. Many consumers also think natural means that no growth hormones were used (68%), or the animals’ feed contained no genetically modified organisms (64%) or that no antibiotics or other drugs were used (60%).
In truth, any of these practices would be acceptable under the natural label. In fact, the term is pretty much a blank check for food manufacturers to mislead and deceive consumers into thinking they are buying something better — when they are not.
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Despite what you might think, a natural label claim has nothing to do with how an animal might have been raised or treated. According to the USDA, “A product containing no artificial ingredient or added color and is only minimally processed (a process which does not fundamentally alter the raw product) may be labeled natural.”
In other words, the term applies only to how the meat or poultry product is processed. So the farming system may have involved feedlot or confinement systems, or the routine use of antibiotic growth promoters or artificial hormones (for beef cattle), or the feeding of GMOs, or the mutilation of beaks and tails, and other questionable practices associated with intensive, industrial-scale livestock production.
The reality of ‘natural’ meat
The sad reality is that millions of conscientious consumers are potentially being duped and exploited on a daily basis by unscrupulous meat processors that use the natural label claim — many of which are household names and brands. That natural beef you specifically chose, which also happened to display happy cattle in a green pasture, doesn’t mean the animals were raised in a pasture, or fed a healthy diet, or treated according to higher welfare standards.
It simply means the beef contains no artificial ingredients or added colors, and that it was minimally processed after slaughter. In reality most of the cattle slaughtered for natural beef brands are finished on dirt feedlots, where thousands of cattle have little space for their last few months and eat mainly corn and grain to quickly gain weight. Such feedlot cattle are routinely given antibiotics and hormones in a losing battle to prevent disease and maximize growth rates. It’s hardly a natural existence.
Similarly, most natural-labeled eggs will come from industrial indoor poultry operations, where thousands of hens are confined in battery cages. Each bird lives in a cage with several others with each allotted less space than a sheet of letter paper. Beaks are routinely cut back using a hot knife to prevent hens from pecking each other to death out of boredom and frustration. The birds also are fed various pharmaceuticals — such as arsenic — to control pests and diseases. They never see grass or sunlight, let alone roam and forage.
It’s the same story for the 60-plus million intensively raised pigs in the U.S., confined to indoor concrete runs, fed growth promoters such as ractopamine, with their tails cut to prevent tail biting. This pork also is labeled natural. Again, would you or your family call these industrial confinement production systems natural?
Yet the major meat processors that dominate the food industry are making billions of dollars by knowingly misleading well-meaning consumers each and every day. And the USDA — the government agency responsible for “ensuring the truthfulness and accuracy in labeling of meat and poultry products” — is doing nothing about it.
Scientists argue that these marketing claims — in addition to fooling consumers — may also be leading to obesity and diet-related ill health. According to the latest research from the University of Houston, health-related buzzwords — including natural — are lulling consumers into thinking food products labeled with those words are healthier than they are.
We at Animal Welfare Approved are calling on farmers and consumers to unite behind Consumer Reports in its effort to “Kill the Natural Label.” Please sign the online petition. If you have bought natural-labeled foods, why not write to the food manufacturer and voice your displeasure? Tell them with these petitions that you won’t buy their products again until they are honestly labeled.
Misleading labels confuse consumers and threaten the livelihoods of farmers striving to feed the nation honestly and sustainably. Seek out and buy honestly labeled food. The AWA logo is a pledge that our animals were raised outdoors for their entire lives on an independent family farm using sustainable agriculture methods. No other food label offers these distinctions. You can find your nearest supplier of AWA-certified foods at animalwelfareapproved.org.
Main photo: The “natural” label does not cover how animals are raised. Credit: Courtesy HUHA
Now that the warmer months have rolled around, you’re probably eager to get your hands on as much delicious summer produce as possible. Bright juicy berries, delicate asparagus, zesty herbs — the possibilities for lively summer dishes are endless! So how can you find nearby farmers markets that carry the produce you want? And once you’re there, how can you learn to select perfectly ripe, pesticide-free items — and store them so they stay fresh? Plus, shouldn’t there be an easier way to find seasonal recipes than digging through hundreds of cookbooks? For all of your summer produce needs, look no further than your phone. These five apps will guide you to the best local, seasonal and sustainable items and teach you how to maximize their freshness and flavor while minimizing your spending and environmental impact.
Farmstand seamlessly blends information about local seasonal produce with the sharing aspects of social media, all on an engaging and colorful interface. The app provides access to directions, hours, photos, events, deals and other helpful information on more than 8,700 farmers markets around the world. After finding markets nearby, you can satisfy your inner Instagram lover by sharing photos, recipes and thoughts with other users and browsing their favorite produce. Plus, the app’s 365-degree social media profile — including blog, Twitter, Facebook, Google+ and website pages — allows you to access Farmstand’s information from whatever platform you prefer, and will continue to inform you about new produce, deals and recipes. If all this weren’t enough, the mission of Farmstand’s creators — to “make it easy to eat local, prevent food waste, and get food to those in need” — secures Farmstand’s No. 1 ranking on my list.
Available on: iPhone and iPod Touch
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2. Fresh Food Finder
Looking for the simplest way possible to find local in-season produce? Fresh Food Finder is your best bet. With this app you can find farmers markets nearby, search for a specific market or filter for markets by certain features. Fresh Food Finder also shows a variety of information for each market that can include hours, directions, website, available goods and payment options. The interface — while less modern and colorful than the likes of Farmstand — is extremely simple and user friendly.
Available on: Android, iPhone, iPad and iPod Touch
Having Harvest is like having a local farmer in your back pocket. The app provides tips for selecting high-quality, ripe produce and tells you how to store foods properly at home to maximize their freshness. Harvest also shows pesticide levels so that you know when it’s worth splurging on organic items — which is healthy for both you and your wallet. On the app’s clean, vibrant interface you can see which produce is in season near you or simply search by produce type. Though it can’t display nearby markets and it’s not free, Harvest merits the small price for those who seek to educate themselves about extending the freshness and lowering the pesticides in their food.
Available on: iPhone, iPad and iPod Touch
Seasons is the best app for tracking the natural growing seasons of produce in your region. The app divides 214 fruits and veggies into four categories: coming into season, in season, at season end and in season all year. You can filter items by month, produce type, or local or import season. Each food is accompanied by a graph of its local and import seasons, a photo and a description. Once you’ve determined which in-season fare you want, you can find farmers markets near you and directions to them — though you aren’t able to search for specific markets or filter markets by the produce you want as in Fresh Food Finder. Although you have to pay for Seasons, it could be a worthy investment if you want to stay particularly attuned to the natural growing cycles of your favorite local produce.
Available on: iPhone and iPod Touch
Locavore helps you find out what produce is in season near you, where it’s available and how to cook it. The app tracks what produce is in season where you are and then helps you find that produce at farmers markets nearby. Once you’ve brought your seasonal goodies home, voilà — Locavore shows you recipes that feature them. You can share local market discoveries and favorite recipes with others through Locavore’s Facebook page. Although Locavore’s offerings give it great potential, a recent update has made the interface less user friendly and brought in bugs that prevent it from loading maps and other information. Hopefully a forthcoming update will resolve these issues.
Available on: Android, iPhone, iPad and iPad Touch
Main photo: A variety of vegetables and herbs for sale. Credit: Rose Winer
When my wife started a goat milk ice cream company in 2004, I didn’t know much about our food system. While I had previously documented Italy’s Slow Food movement for a book, that work mainly focused on the cultural aspects of food. I knew nothing about the complex faceless journey food often takes to reach our plates. Watching my wife negotiate with trucking companies and storage facilities about shipping a frozen product, then haggle with supermarkets that required her to purchase ads in their papers or pay to stock the shelves when introducing a product, and even helping her scoop ice cream at endless supermarket and farmers market demos, gave me more insight into how truly difficult it is to profit from producing value-driven goods in a low-margin world.
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By Douglas Gayeton
The experience also showed me how opaque our food system has become. The simplest products — like soda crackers — have hundreds of ingredients, many of which can’t be pronounced. But what bothered me most about the industrialization of our food system is how brazenly companies have hijacked terms like “sustainability” to explain their business practices.
Defining the lexicon of sustainability
In 2009, my wife and I asked ourselves a question: What if we took the meaning of sustainability back? What if we identified the key terms and solutions that really define sustainability in food and farming, then sought out thought leaders across the U.S. who best exemplified these ideas. And then, what if we translated their knowledge into information artworks and films and books and academic materials that would raise the level of discourse and hopefully lead people to live more sustainably?
We began by making information artworks with farmers and food producers in our Northern California community, which includes West Marin and Sonoma counties, then looked across the Bay toward Berkeley and San Francisco. I use “with” instead of using “of” because each artwork displays the actual words of the photo subject we document. This highly personal, handmade approach is time intensive, but the results create a more authentic representation of these people’s valuable ideas.
Conscious of being too geographically focused, we quickly extended our project to cover the rest of the country, even traveling up to Alaska and crossing the Pacific to Hawaii. At first we worked alone, but volunteers and interns quickly appeared (it remains a mystery how these angels always arrive at critical junctures in our project’s development). And while we initially self-funded our work, a mix of companies, foundations, NGOs and even individuals eventually came forward with financial support. Their vote of confidence continues to remain vital to our project’s success.
Our initial perceptions about sustainability, at least as it applied to food and farming, have shifted greatly in the years since. The centralization of nearly every aspect of our food system has dismantled much of the infrastructure necessary for local food systems. Many of these systems must be rebuilt: local slaughterhouses, mills, dairies and processing centers for raw goods that disappeared must return, not only to ensure food security, but also to create the sense of place vital for any community. Who knew food had so much attached to it?
New food movement has no center or single leader
Despite the challenges, this New Food Movement reshaping our country has no center or no single leader. It isn’t composed of people waiting for governments or companies to step in with solutions. Instead, these people are doing it themselves — everywhere.
To capture the explosive growth of locally-based food movements across the country, the Lexicon has expanded to include more than 200 information artworks, a series of short films with PBS called “Know Your Food,” a book called, “Local: The New Face of Food and Farming in America,” and an educational initiative for high school students called Project Localize. In all our initiatives, our core principles remain the same: Use words as the building blocks for new ideas, ideas that create conversation, foster an exchange of new ideas and hopefully shift the way our country looks at food.
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The New Food Movement’s rapid growth has made it fractious and hard to unite. Competing organizations often stymie the coalitions so necessary to translate popular sentiments into legislative action. But words are powerful. They can become tools for building a common language. With that in mind, we will launch The List this summer.
Each week we will introduce talking points for a new conversation dedicated to a single term from the Lexicon. These conversations will feature a network of partners from across the food and farming spectrum. By collaborating to share their own unique vantage points on a shared theme, our partners will enable us to share compelling stories of innovative and inspiring sustainable solutions over a variety of social media channels, allowing users to translate these talking points into communities and conversations around ideas that matter. These conversations are open to one and all. If you’d like to join, sign up at thelexicon.org. As we often say, a conversation starts with words, and we’ve got a few of them.
Main photo: Douglas Gayeton makes a portrait of Xuyen Pham at East New Orleans garden. Credit: Dane Pollok